Vice President, Technology

ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1 

About this Position:
We are looking for an experienced Senior Account Manager to join our growing “China Go Global” team in Shenzhen. In the role, you’ll be leading the way in bringing Chinese brands to the biggest overseas stages—by developing new and existing relationships with international media, regularly liaising with clients and generating and executing ideas to land earned coverage. As an ideal candidate, you’ll have 6 to 8 years of experience across consumer tech, mobile internet, retail, EV and/or new energy sectors and you’ll have skillfully managed 2 to 3 direct-reporting team members.

Key Responsibilities:
• Client Management – Maintain daily liaison with clients to ensure project execution. Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines.
• Content Development – Generate story ideas, develop structure and drafts for a variety of platforms and styles.
• Media Relations – Develop media strategies, identify suitable media and reporters/influencers, draft pitches and conduct outreach to international media, maintain regular communication with reporters and influencers. Paid media collaboration is also an important part of daily work.
• New Business – Proactively establish and improve relationships with potential clients, lead and participate in new business acquisition, optimize company credentials, case studies and other materials.
• Team management – Supervise 1 to 2 direct reports and interns, help junior staff to grow.

Skills and Experience:
Essentials
• Excellent command of English and Chinese, both spoken and written
• Bachelor’s Degree (or above)
• Equipped with 6 to 8 years of experience in PR/MKT/Media profession, preferably with a background in technology communications (preferably within a PR agency environment)
• Comfortable with different writing styles, able to lead/co-lead conceptual and executional copywriting for formal news releases, biographies, video copy, speeches, and presentations
• A natural communicator with a solutions-oriented mindset and a quick learner
• Well-developed time management skills with an acute sense of urgency
• Open-minded, cross-cultural, and eager to work with people from different backgrounds
Desired but nonessential
• A desire to lead by example and to take the initiative
• Overseas paid media experience

 

Job Description:

Healthcare Communications

Join Weber Shandwick’s Healthcare team, and in a dynamic and empowering environment, support clients in healthcare industries, while exploring future opportunities for the team as a whole.

We are looking for an associate, ideally with healthcare communication experience, media relationship and content developing background.

He or she will work on multiple accounts, helping to handle core public relations tasks ranging from building media relationships, conducting industry research, to drafting press release and other media materials.

He or she will have the opportunity to ground themselves with a solid foundation in strategic planning, corporate communication, IMC and public education campaign. They should demonstrate strong communication and task management skills, show initiative and an ability to manage deadlines consistently.

 

Responsibility:

Client service

• Demonstrate understanding of key client information, including general business strategy, industry trends and issues, products/ services, key opinion leaders, customers and competitors
• Contribute to client correspondence (i.e., daily updates, activity reports, etc.), providing account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting weekly/monthly activity and coverage
• Demonstrate research abilities to support client programs
• Manage projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status

Media

• Understand and have established connections to top-tier general media and healthcare vertical media, be able to identify and familiarize with key reporters and editors
• Manage media relations by identifying & working with target media and demonstrating a network of traditional and online media contacts and influencers, with an understanding of and implementing public engagement and social media programs
• Coordinate and help plan media outreach programs including tours, events, conferences, interviews, new media outreach , etc.
• Manage external vendors to meet delivery schedules and quality requirements

Writing

• Play key role in developing key messages in keeping with clients’ objectives
• Write pitch letters, abstracts, profiles, press kit materials and releases, social media content, executive-related documents, materials for internal communications, etc.
• Edit and proofread written materials for quality and adherence to appropriate writing style, with an understanding of the differences in writing styles depending on the outlet, channel and audience (online, social network, traditional media, etc.)
• Oversee work products of more junior staff to ensure quality and consistency

Planning and reporting

• Accurately maintain executional tools, trackers and reporting
• Participate and assist in program brainstorming, development and planning
• Understand and participate in agency billing and invoicing procedures and assist project managers on tracking and monitoring financials (e.g., budget vs. actual)
• Compose integrated media plans and contribute to plan development processes as needed

Qualifications

• 2-4 year working experience in PR agency
• Quick and eager to learn
• Strong English ability in both written and spoken
• Strong Microsoft Office (Excel, Word, PPT) skills