Vice President, Earned Media Strategy

Senior Vice President, Earned Media Strategy Role: 

Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!

 

We Are Seeking:

We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn’t come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.

 

The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.

 

We are a company of doers – even at the most senior level.

 

We are looking for someone who can:

• Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
• Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
• Deliver and nurture strong existing relationships with reporters across media categories
• Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough 
• Craft narratives to place our clients at the forefront of culture
• Solve problems, handle crises, and make quick decisions with incomplete information
• Ideate and shape brand campaigns that tap into culture,  lifestyle and influencer trends
• Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
• Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
• Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
• Actively engage in the culture of the agency to lead by example
• Work with peers to further the mission, goals and culture of the agency
• Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do

 

The right person for this role has:

• 12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
• Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
• Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
• Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

 NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

 

As a Senior Associate, you will be supporting earned media strategy and execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work and a foundation of media relations skills. This opportunity is a fit for someone who is a strong writer, loves the thrill of a pitch, can manage multiple clients and teams, keeps a pulse on the media landscape and can bring existing and new media relationships to teams.

 

Job description:

• Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Researches media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assists with client communication and manages detailed tasks with the account and earned media teams
• Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met
• Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

 

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $68,000.00 – $78,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About the Opportunity    

The Weber Shandwick team is searching for a Senior Vice President, Earned Media to lead our North America Technology Earned Media and West Coast Earned Media teams while driving success for several high-profile, fast-growing clients across our Technology and Corporate Practices.

This is a unique opportunity for a strategic thinker who thrives on shaping the future of earned media in the technology and corporate reputation space. The ideal candidate brings deep expertise in technology communications, corporate and brand reputation management, executive visibility, and earned media strategy.

About you:

Are you deeply tuned into the ever-changing media landscape? Do you love translating your industry perspective into impactful stories that drive measurable business results? Are you committed to building high-performing teams and mentoring rising talent?

If this sounds like you, let’s talk.

We’re looking for a highly collaborative, strategic thinker with an insatiable curiosity about the intersections of media, culture, business, and technology. You have the ability to distill complex problems into clear insights, develop compelling narratives, and build strategies that accelerate clients’ business goals.

This is a role for a media-savvy leader who’s as passionate about coaching teams as they are about delivering impactful results for clients. Join us to lead and inspire a growing community of earned media strategists tasked with shaping some of today’s most dynamic brand stories.

Key Responsibilities

• Strategic Leadership: Develop and champion best-in-class earned media strategies that position clients for success in highly competitive and evolving brand and corporate landscapes.
• Media Expertise: Stay ahead of shifts in the media ecosystem, using your knowledge to craft proactive media strategies and identify opportunities to strengthen client narratives.
• High-Profile Client Support: Partner with key clients across technology and corporate sectors, providing senior-level earned media counsel, strategic narrative development, and impactful storytelling recommendations.
• Team Development: Manage and mentor a team of earned media professionals, creating opportunities for learning growth, fostering collaboration, and building a culture of innovation and excellence.
• Cross-Disciplinary Collaboration: Partner with integrated teams across influence, social, creative, and data/analytics to ensure media efforts are strategically aligned with broader business goals.
• Thought Leadership: Serve as a media authority within Weber Shandwick and the broader industry, demonstrating expertise in media trends, data-driven storytelling, and cultural intelligence.
• Business Growth: Support new business initiatives for both the Technology and Corporate practices, leveraging earned media expertise to pitch and win incremental growth opportunities.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
• Leadership—Experience mentoring, managing, and growing teams
• Strategic mindset—Ability to uncover insights that translate into compelling and impactful earned-media programs;  anticipate and address critical talent gaps and needs
• Strong media relationships—Paired with a deep understanding of how to engage media in ways that drive standout client outcomes

Basic Qualifications 

• 10+ years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Proven track record of success in the technology sector, including corporate and brand reputation management, executive visibility, crisis communications, and proactive media relations.
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $160,000 – $235,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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