Trainee Analyst (w/m/d) - fluent in German
Köln, Germany
Published
06/17/2025
Location: Köln
Du hast erste Erfahrungen im Research und Analytics-Bereich durch Praktika, Studium oder Ausbildung gesammelt und hast Freude daran komplexe Fragestellungen mit Daten zu beantworten? Sehr gut – denn wir haben ehrgeizige Kund:innen, die relevante Daten und Insights von dir erwarten, um datenbasierte Entscheidungen zu treffen. Wir brechen gerne die Standards der traditionellen Forschung und Analytik, um das echte, unzensierte Leben der Menschen zu verstehen.
Wir sind auf der Mission, Analytics & Intelligence zur angesagtesten Disziplin in der Agentur und bei jeder Kundenpräsentation zu machen. Wir gehen mit Freude über das Offensichtliche hinaus, forschen unter der Oberfläche, um Kund:innen und Kreative zu inspirieren, Dinge zu schaffen, die in der Populärkultur Wellen schlagen – sei es ein neues Produkt, ein Forschungsbericht oder eine Kampagne.
DEINE AUFGABEN:
- Datenanalyse & Reporting: Unterstützung bei der Auswertung von Medienresonanz, Social Media-Daten, Kampagnenkennzahlen und Reputationsentwicklungen.
- Recherche & Benchmarking: Durchführung von Wettbewerbs-, Themen- und Marktanalysen zur Unterstützung von Kommunikationsstrategien.
- Umfragen & Studien: Mitarbeit bei der Konzeption, Durchführung und Auswertung quantitativer und qualitativer Befragungen (z. B. Zielgruppen-, Meinungs- oder Awareness-Surveys).
- Dashboarding & Visualisierung: Mitarbeit bei der Erstellung interaktiver Dashboards und Präsentationen (z. B. mit Power BI, Tableau, Datawrapper, etc).
- Strategische Insights: Ableitung von Handlungsempfehlungen auf Basis qualitativer und quantitativer Analysen für PR- und Kommunikationsmaßnahmen.
- Monitoring & Listening: Unterstützung beim Set-up und der Pflege von Monitoring-Systemen (z. B. Talkwalker, Meltwater, Brandwatch).
- Team-Support: Enge Zusammenarbeit mit Kolleg:innen aus den Bereichen PR-Beratung, Strategie, Digital und Creative.
DAMIT PUNKTEST DU BEI UNS:
- Erfolgreich abgeschlossene Ausbildung oder Studium.
- Verständnis von empirischen Methoden sowie einer ersten Anwendung dieser.
- Erste Erfahrung mit Brand Tracking, Social Media Analytics und Social Listening (z.B. mit Quid, Talkwalker und/oder Hexagon).
- Vertrautheit mit Tools der Verhaltensforschung, um Strategien zu entwickeln (z.B. Best for Planning, GfK und/oder TGI).
- Erste Erfahrungen mit der Nutzung von großen Datenmengen (z.B. Power BI, Tableau, Google Looker Studio, STATA/SPSS/R, etc.)
- Ambition, Neugier, Leidenschaft und vor allem kritisches Denken.
- Ausgezeichnete Deutsch- und sehr gute Englischkenntnisse in Wort und Schrift.
DAS BIETEN WIR DIR:
- Ein vielfältiges Trainee-Programm, mit theoretischen Learning Sessions und praktischen Aufgaben.
- Eine eigene Ansprechperson, die dich durch dein Traineeship begleitet und für alle Fragen ein offenes Ohr hat.
- 28 Tage Urlaub im Jahr sowie zusätzlich Heiligabend, Silvester und an deinem Geburtstag frei.
- Hybrides Arbeiten und flexible Arbeitszeitenregelung.
- Möglichkeiten zur temporären Remote-Arbeit aus dem EU-Ausland.
- Subvention deines Deutschlandtickets.
- Unbegrenzter Zugang zu LinkedIn Learning.
- Eine monatliche Gutscheinkarte von Edenred zur flexiblen Nutzung.
- Mental Health Initiativen wie die freie Nutzung der Headspace-App und unserer externen Mitarbeitendenberatung (EAP), mit der dir psychologische Expert:innen zu jeder Zeit zur Verfügung stehen.
- Zahlreiche Mitarbeiterrabatte bei ausgewählten Shopping-Partner:innen.
KLINGT NACH DIR?
Dann bist du bei uns genau richtig! Los geht’s! Wir freuen uns auf deine Bewerbung.
Du hast noch Fragen? Rufe mich gerne direkt an unter +49 30 20351255. Ich bin Tatjana, deine Ansprechpartnerin.
UNSER PROFIL:
Wir sind eine der weltweit führenden Kommunikationsagenturen mit Niederlassungen in über 80 Ländern. In Deutschland arbeiten 160 Kolleg:innen unabhängig von einer Practice- und Standortstruktur übergreifend in agilen Teams zusammen. Wir beraten unsere Kund:innen an den Schnittstellen von Wirtschaft, Gesellschaft und Politik umfassend und bieten je nach Problemstellung und Herausforderung individuell zusammengestellte Teams aus unseren Kompetenz- und Skill-Clustern.
Wir verpflichten uns zur Gleichberechtigung aller Mitarbeitenden und sorgen für ein diskriminierungs- und belästigungsfreies Arbeitsumfeld. Alle Einstellungsentscheidungen sind durch die Stellenanforderungen, die individuellen Qualifikationen und den geschäftlichen Bedarf begründet. Alle entsprechend qualifizierten Bewerber werden ungeachtet ihrer ethnischen Herkunft, ihrer Hautfarbe, ihrer Religion, ihres Geschlechtes, ihres Alters, ihrer sexuellen Orientierung, ihrer nationalen Herkunft oder einer Behinderung gleichermaßen für eine Anstellung berücksichtigt.
#LI-TR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Media Analytics Intern (Fall 2025)
Media Analytics Intern (Fall 2025)
Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice.
Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.
The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:
- Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases
General Responsibilities:
- Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
- Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
- Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
- Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
- Participate in strategic brainstorming sessions when invited by account leads or supervisors
- Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel
Basic Qualifications:
- Education: Bachelor’s degree
- Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.
Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.
- Interest in data-based storytelling or data journalism
- Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
- Strong verbal and written communication, organizational, time-management, and critical-thinking skills
- Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
- Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
- Experience working with or interest in data visualization tools and creative ways to display information
- Keen eye for data trends and the ability to solve strategic business and communications problems
- Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
- Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies
Washington DC Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
AI & Analytics Intern (Summer 2025)
AI & Analytics Intern (Summer 2025)
Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.
The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.
Responsibilities:
- Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
- Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
- Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
- Generate use case summaries, efficacy benchmarks, and case studies
- Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR
Qualifications:
- Academic training in computer science, large language models (LLMs), or AI-related technical fields
- Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
- Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
- Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
- Basic understanding of data analysis concepts and methodologies
- Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
- Excellent written and verbal communication skills
Requirements:
- Education: The ideal candidate must be a recent college graduate or have demonstrated transferrable skills
- Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September
Washington DC Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Toronto, Ontario, Canada
AI & Communications Intern (Fall 2025)
AI & Communications Intern (Fall 2025)
Spoiler alert: This is not your average agency internship.
It’s a career-launching opportunity for anyone eager to play a role in solving today’s biggest communications challenges and working deeply within generative AI and new technologies. It’s an immersive and interactive role where you will do real work with some of the most exciting brands in Canada – and the world.
Through this immersive, hands-on experience, you’ll research, test, learn and create in emerging technologies and platforms. You’ll work with strategic AI experts in Canada and across our network to write prompts, research and create agents in our leading enterprise AI and technology workspaces. You’ll explore new platforms and generative AI capabilities to inform the team’s collective insights around culture, media and tech.
We’re seeking a sharp, motivated individual who is excited about the future of AI and its impact on communications. You don’t need a technical background – just bring your own POV, critical thinking, and curiosity to explore AI and new technologies.
WHAT YOU’LL DO
From research to strategy to measurement, our AI & Communications Intern will help bring new thinking to ground-breaking, award-winning programs. During the internship, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.
Your day-to-day tasks will include:
- Writing prompts and developing agents under direction/collaboration with AI experts and product and technology team
- Detailed review, fact-checking, iterative prompting and quality control of AI generated output, working independently and with teams
- Working closely with experts across the network to bring AI-driven products and opportunities to life
- Researching new tech/platforms with implications for marketing and communications programs
- Contributing to agency POVs and assignments, working alongside colleagues and cross-agency teams
- Assist AI and account teams with ad-hoc research and other tasks
WHAT YOU’LL GET FROM US
- Experience – You’ll be part of the Canadian team integrating data, technology and innovation for some of Canada’s (and the world’s) top brands. You won’t be watching from the sidelines, you will be IN the work
- Training and coaching – You’ll kick off your experience with a series of trainings to introduce you to the core areas of our work, and be invited to workshops and trainings to keep you on the cutting edge of some of the most advanced thinking in the industry
- Mentorship – You’ll be paired with a “People Champion” to ensure you get the most out of your experience and help guide your career
- Support – You’ll get a buddy dedicated to showing you the ropes and navigate the agency world, as well as access to a network of current and former interns to trade tips and share advice
- A paycheck! – Our interns are paid hourly, at 40-hours per week
GOT WHAT IT TAKES?
We are accepting applications for fall (September – December) 2025. Applications are welcomed from candidates in Toronto.
Applications will close on Wednesday, July 23, 2025.
Salary: $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.