Trainee Analyst (w/m/d) - fluent in German

Media Analytics Intern (Fall 2025)

Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice. 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

• Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

General Responsibilities:

• Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
• Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
• Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

Basic Qualifications:

• Education: Bachelor’s degree
• Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

• Interest in data-based storytelling or data journalism
• Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
• Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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AI & Analytics Intern (Summer 2025)

Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.

The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.

Responsibilities:

• Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
• Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
• Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
• Generate use case summaries, efficacy benchmarks, and case studies
• Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR

Qualifications:

• Academic training in computer science, large language models (LLMs), or AI-related technical fields
• Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
• Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
• Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
• Basic understanding of data analysis concepts and methodologies
• Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
• Excellent written and verbal communication skills

Requirements:

• Education: The ideal candidate must be a recent college graduate or have demonstrated transferrable skills
• Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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AI & Communications Intern (Fall 2025) 

Spoiler alert: This is not your average agency internship. 

It’s a career-launching opportunity for anyone eager to play a role in solving today’s biggest communications challenges and working deeply within generative AI and new technologies. It’s an immersive and interactive role where you will do real work with some of the most exciting brands in Canada – and the world. 

Through this immersive, hands-on experience, you’ll research, test, learn and create in emerging technologies and platforms. You’ll work with strategic AI experts in Canada and across our network to write prompts, research and create agents in our leading enterprise AI and technology workspaces. You’ll explore new platforms and generative AI capabilities to inform the team’s collective insights around culture, media and tech.  

We’re seeking a sharp, motivated individual who is excited about the future of AI and its impact on communications. You don’t need a technical background – just bring your own POV, critical thinking, and curiosity to explore AI and new technologies. 

WHAT YOU’LL DO 

From research to strategy to measurement, our AI & Communications Intern will help bring new thinking to ground-breaking, award-winning programs. During the internship, you’ll work on campaigns for iconic brands and companies you likely encounter every single day. 

Your day-to-day tasks will include: 

• Writing prompts and developing agents under direction/collaboration with AI experts and product and technology team 
• Detailed review, fact-checking, iterative prompting and quality control of AI generated output, working independently and with teams
• Working closely with experts across the network to bring AI-driven products and opportunities to life
• Researching new tech/platforms with implications for marketing and communications programs 
• Contributing to agency POVs and assignments, working alongside colleagues and cross-agency teams
• Assist AI and account teams with ad-hoc research and other tasks  

WHAT YOU’LL GET FROM US 

• Experience – You’ll be part of the Canadian team integrating data, technology and innovation for some of Canada’s (and the world’s) top brands. You won’t be watching from the sidelines, you will be IN the work
• Training and coaching – You’ll kick off your experience with a series of trainings to introduce you to the core areas of our work, and be invited to workshops and trainings to keep you on the cutting edge of some of the most advanced thinking in the industry 
• Mentorship – You’ll be paired with a “People Champion” to ensure you get the most out of your experience and help guide your career
• Support – You’ll get a buddy dedicated to showing you the ropes and navigate the agency world, as well as access to a network of current and former interns to trade tips and share advice 
• A paycheck! – Our interns are paid hourly, at 40-hours per week 

GOT WHAT IT TAKES? 

We are accepting applications for fall (September – December) 2025. Applications are welcomed from candidates in Toronto. 

Applications will close on Wednesday, July 23, 2025.

Salary: $20.00 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1