Senior Strategist

Toronto, Ontario, Canada

Published

07/11/2024

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We are seeking a new Senior Strategist to join our team. The ideal candidate is someone who has previous strategy experience, a strong interest and aptitude in social media platform work, and a foundation of integrated digital media skills. You’ll be expected to work within an integrated team, working with account, creative and analytics functions to ensure flawless strategic execution of the client business objectives.

 

Position Description 

  • Work both independently and collaboratively to develop campaign briefs and strategies, as part of cross-functional teams
  • Stay up to date on the digital latest trends, creating reports and guiding the team on activating against those trends
  • Help turn research-based observations into inspiring insights and creative brief
  • Have a deep understanding of social media platforms within an understanding of how to best execute on each individually
  • Develop crisp and compelling content for client decks and pitches
  • Perform business analysis, data mining, and visual storytelling
  • Actively contribute to client meetings, creative brainstorms and strategy sessions
  • Cultivate relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teams

 

Qualifications

  • 4-5 years of relevant work experience
  • Strong understanding of the overall media and social landscape, with an emphasis on digital experience
  • Knowledge of social platforms, including paid amplification and campaign optimization
  • Strong knowledge of broad set of audience, insights and analytics tools such as YouGov, MRI, GWI, WARC, etc.
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication and presentation skills
  • Demonstrated ability to construct an argument supported by evidence
  • An active curiosity about brands and culture
  • Ability to quickly understand and translate complex business or policy issues
  • Strong time management, project management and organizational skills
  • Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
  • Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
  • Proactive, self-starter who can work well both independently and as part of a team

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Toronto, Ontario, Canada

Vice President, Corporate Issues

The Weber Shandwick Toronto Office is seeking a Vice President, Corporate & Issues.

What we are seeking:

We are looking for a change agent to help us grow our C-Suite Group and support a wide array of high-profile clients with corporate reputation, crisis preparedness and live crisis and issues counsel and support.

The ideal candidate has extensive experience in brand and reputation building communications, managing executive visibility, media strategy, crisis communications and issues management. The candidate will have the opportunity to drive a broad range of corporate reputation campaigns across a variety of clients, while leading a team of practitioners and collaborating with Weber Shandwick’s network to develop strategic and creative client work. Previous agency experience is desired and you will have worked with clients across multiple industries

You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be an emerging leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly and are entrepreneurial.

Our team:

The Weber Shandwick C-Suite Advisory team focuses on: Organizational Preparedness, Response, and Resiliency; Social Impact, ESG, & DE&I; Enterprise & Executive Leadership Strategy (incl. Geopolitical, Public Diplomacy, Public Health); Organizational Transformation & Employee Engagement; Corporate Marketing; Capital Market Insights and Financial Communications. It also collaborates closely with Weber-Shandwick teams and other parts of The Weber Shandwick Collective.  The nature of our work requires an ability and eagerness to juggle multiple responsibilities and work with multi-office teams. You will have the opportunity to play a leading role in launching a new advisory business and the growth and expansion of this team and offering.

What you will be doing: 

Client Support:

  • Develop and grow positive relationships with clients, maintaining the company’s reputation in terms of delivery and quality
  • Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients 
  • Lead the delivery of high-profile accounts across multiple markets
  • Brief and inform account teams. Communicate expectations/goals to the team on an ongoing basis, helping to keep the team motivated by communicating clear tasks and actions
  • Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
  • Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work
  • Write well-structured, persuasive content and help train other team colleagues to do the same
  • Contribute innovative ideas for the client and new business work, inspiring ideation amongst team members
  • Lead and support a range of issues and crisis communications situations for companies and organizations, including brand safety, product safety issues and recalls, adverse events, pricing and access issues, workplace culture, litigation, regulatory compliance issues, misinformation campaigns, DEI-related matters, investigative reporting, and more
  • Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed
  • Oversee and execute proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies as needed
  • Provide regular counsel to clients and colleagues
  • Keep client programs on schedule and ensure all deadlines are met within budget parameters
  • Provide media and crisis training to clients
  • Develop and deliver client presentations

New Business and Marketing:

  • Help drive the growth of the C-Suite Group overall
  • Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches

Team Management:

  • Take an active role in helping manage the team and problem solve
  • Work with peers to further the mission, goals and culture of the C-Suite Group and the agency
  • Promote team cooperation by actively seeking the opinions and views of team members of all levels
  • Train and motivate emerging talent and help create opportunities for their growth

Qualifications:

  • Bachelor’s degree in relevant field and/or 8-10 years of relevant experience in an agency/strategic consulting firm, political office, or corporate PR background desired.
  • Agency experience (preferred)
  • Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations
  • Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience
  • Experience working on Corporate reputation campaigns across industries
  • You are both a creative and a strategic thinker, and a natural team leader
  • Familiarity with the latest digital trends in social media strategy, tools, and analytics
  • Experience with corporate reputation, brand safety/protection through integrated communications programs
  • Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment
  • Exercises exceptional judgment when working with clients, colleagues and vendors.
  • Communicates clearly, analytically and persuasively, both orally and in writing
  • Pays close attention to detail and quality of work product
  • Adept at solving problems and resolving conflicts
  • Capable of mobilizing and motivating teams, anticipating needs and instilling confidence

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

New York, New York, United States

Vice President, Strategic Planning - Healthcare

VP, STRATEGIC PLANNING, HEALTHCARE

If you’re an amazing creative strategist with a passion for health and want be a part of a team who is reinventing the playbook for earned-first healthcare communications, we should talk. Weber Shandwick is looking for a VP of Strategic Planning, Healthcare to steer the strategy for multiple high-profile healthcare accounts, from a pharma company with innovative oncology treatments to first-to-market leaders in vaccines and rare disease.

About you:

You are endlessly curious about consumer mindsets and the drivers of behavior change. You love working on health and want to set new standards for what good health ideas look like. You think and write clearly, and you understand diverse media platforms and technology. You are able to frame a problem, develop succinct insights and strategies, and explain what it all means in a compelling story. You’re open-minded, battle-tested, inclusive and empathetic. You have a high level of cultural fluency, and while you’re by no means a scientist, you think science is cool.

 

CLIENT AND WORK

Leads integrated teams to create and implement flawless execution plans informed by strategic vision, with very limited support from senior strategic planning leadership

Responsible for all strategic planning for a limited number of clients

Leads the strategic process, from start to finish

Oversee the crafting and evaluation of primary and secondary research plans to segment audiences, and understand the cultural, societal, business and media context impacting a business to uncover business insights

Leads engagement with confidence and commitment to high quality, data-driven strategic brand recommendations, tactical plans and programs

Focuses on the strategic vision driving the detailed execution and performance evaluation

Ensures the plan is strategically sound, accurately addresses interesting insights and opportunities informed by research/ analytics findings in partnership with Global Intelligence

 

LEADERSHIP AND TALENT MANAGEMENT

Manages account engagements independently, with minimal guidance

Guides planning resources, assignment of strategic planning staff

Establishes interpersonal relationships within and outside of department, with focus on building inclusive culture and mentoring colleagues outside of personal relationships

Promotes the development and advancement of underrepresented groups in team through professional development trainings

Mentors, coaches and develops direct reports to deliver high performance while supporting personal and professional development goals

Actively participates in the hiring and onboarding of talent; Supports and develops processes to enhance inclusive hiring practices for team

Participate in trainings build own cultural competency and ability to lead, coach and develop diverse teams

Actively participates in office or agency DEI initiatives to attract and retain diverse talent

 

GROWTH AND BUSINESS DEVELOPMENT

Responsible for identifying opportunities to expand client engagements in partnership with integrated teams

Responsible for net new business opportunities

 

BUSINESS ACUMEN

Responsible for reviewing, approving draft scopes, allocations and comparison against actuals

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Toronto, Ontario, Canada

Senior Manager, Media Relations

Senior Manager – INTEGRATED MEDIA

POSTION PROFILE

Our Toronto office is looking for a Senior Manager – Integrated Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.

With 5-7 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

PRIMARY RESPONSIBILITIES

  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations  
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns 
  • Work directly with clients to resolve problems 
  • Oversee client activations and activation teams 
  • Counsel, coach and develop junior staff 
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact 
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

  • Demonstrate end-to-end expertise in media relations and event planning, including: 
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned and earned
  • Demonstrated expertise in media relations and event/logistics planning 
  • Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities 

BASIC REQUIREMENTS

  • Public relations experience of approximately 5-7 years
  • Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
  • Strong written and verbal communication skills in English
  • Strong negotiation, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.