Sr. Associate, Paid Planning & Buying

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick?

 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

 

What you’ll do all day:

• Create: Craft written communications including media materials and compelling social content
• Research: Analyze brands using various resources
• Engage: Share big ideas in brainstorms and with teams
• Plan: Assist in event coordination and logistics
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands in traditional and social media

 

What we’re looking for from you:

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
• Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Hootsuite, Muck Rack, Cision, Adobe Creative Suite, a plus
• Dynamic: Ability to work in a fast-paced agency environment
• Spark: Understand what sets you apart

 

What you’ll get from us:

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected
• Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
• Learning and development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck! Interns are paid hourly, at 40-hours per week

 

Requirements:

• The ideal candidate must be a college graduate by start of internship
• Availability: 40 hours a week from February to June

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick?

 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

 

What you’ll do all day:

• Create: Craft written communications including media materials and compelling social content
• Research: Analyze brands using various resources
• Engage: Share big ideas in brainstorms and with teams
• Plan: Assist in event coordination and logistics
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands in traditional and social media

 

What we’re looking for from you:

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
• Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Hootsuite, Muck Rack, Cision, Adobe Creative Suite, a plus
• Dynamic: Ability to work in a fast-paced agency environment
• Spark: Understand what sets you apart

 

What you’ll get from us:

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected
• Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
• Learning and development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck! Interns are paid hourly, at 40-hours per week

 

Requirements:

• The ideal candidate must be a college graduate by start of internship
• Availability: 40 hours a week from February to June

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

JOB TITLE: Sr. Associate, Paid Planning & Buying
AKA MEDIA PLANNER

The Company

Resolute Digital is a data driven marketing and technology firm.  Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.

 

Resolute is part of The Weber Shandwick Collective, a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

 

 

Role and Responsibilities

The Sr. Associate, Paid Planning & Buying would be responsible for executing day-to-day traditional & digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital and traditional media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must be expert at analyzing data, thinking creatively and coming up with innovative media strategies to deliver to clients.

Media Planning/Buying

• Reviews client media briefs and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate stations and vendors weighing CPP history, market rankers, and reach against brief requirements
• Reviews RFPs and filters/compiles most compelling proposals
• Develop holistic media plan recommendations which deliver on client media strategies
• Develops presentation materials for client review and adapts/finalizes based on internal and external feedback
• Develops target segments to leverage
• Ensures digital tracking, audience building, and billing is setup prior to campaign launch
• Works with brand or agency creative team on ad development specifications and trafficking instructions to ensure creative is delivered to spec and supports media strategy
• Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make sound recommendations
• Manages campaign execution from start to finish
• Supports the needs of direct manager and supporting media team members

External Relationship Management:

• Assists account lead in maintaining and growing successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Works closely with stations and vendors to develop productive working relationships that drive results for clients
• Serve as media expert, providing insight to media marketplace conditions and opportunities in TV/digital video/audio, digital and social media
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications 

• Strong client and team leadership qualities
• Strong organizational skills, attention to detail and project management ability
• Media planning and buying experience in one or more of the following mediums: Social Media, Digital Video, TV, Radio digital audio, print, OOH, local media. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is a plus.
• Good interpersonal skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Willingness to explore and execute all forms of media
• Bachelor’s degree required
• 2+ years relevant experience needed

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary Range: $62,400 – $70,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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