Sr. Associate, Paid Planning & Buying

The Weber Shandwick Editorial team is currently seeking a motivated editor, content strategist, and scientific storyteller to help our healthcare and pharma clients bring their messaging to life across channels. This individual will work with a team of graphic designers, social media managers, and scientific communicators to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life – whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you’d expect at an agency, and we pride ourselves on it.

 

This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently. 

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media or online publishing company
• Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing
• A proven track record of working under daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• A keen sense of news value and editorial judgment, especially in the Healthcare beat
• Experience writing, reporting, and interviewing
• Ability to develop creative story ideas and an eagerness to execute them.
• Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Experience writing for a medical industry or professional audience
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).

What You Will Do:

• Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types.
• Create editorial workflows, develop content calendars, and report on content results.
• Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
• Edit and help oversee editorial calendars — both for websites and social channels.
• Edit stories from freelancers and others for publication on the web.
• Develop and write short-form copy for social posts across multiple channels.
• Produce content in CMS such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas – from pitch to execution – for multiple digital platforms.
• Coordinate with other departments and teammates, such as art, media buying, social media and more.

We are also interested in candidates who have:

• Powerpoint experience preferred
• Familiarity with using WordPress and CMS platforms
• SEO familiarity is a plus
• Experience in analytics tools like Google Analytics and Adobe Analytics a plus
• Working knowledge of social media platforms
• Knowledge of health policy and commercial pharma landscape

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $62,400.00 – $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK`

We Are Seeking:

We’re looking for a dynamic, self-motivated Senior Vice President to join our Consumer Practice, working across consumer health and CPG brands. You will spearhead high profile, award-worthy, social and influencer-driven integrated activations and productions for one of our top consumer health clients.

 

Working in a dynamic agency-client model, you will work with high profile talent, influencers and oversee global experiences for brands. You will be responsible for managing client and inter-agency relationships, playing a critical role in determining the future and long-term success of not only this business, but also our Consumer Practice. You will be responsible for all aspects of a client relationship and account team and will supervise big pieces of business with multiple work streams and team members.

 

Other responsibilities include recommending programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be engaged with business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have global agency experience, and have executed multiple global campaigns in scale.

 

What We Are Looking For:

•         Flawless ability to oversee many moving pieces with minimal oversight while managing junior team and clients       
•         Love for all-things related to sports, lifestyle, entertainment and culture
•         Can turn ideas into workable plans and presentations via decks
•         Strong ability to counsel clients and deliver industry-leading expertise to both internal and external partners
•         Proven experience building programs and ability to shape brand stories that drive social and influencer programs
•         Capacity to convey ownership of assigned projects to junior team members
•         Strong ability to remain nimble and counsel clients through conflict
•         Can mobilize and motivate integrated teams while working independently and as part of a team
•         Excellent oral and written business communication skills
•         Aptitude for financial analysis
•         Can complete challenging projects within set parameters
•         Exceptional judgment when working with team members, client contacts and vendors
•         Commitment and dedication to the agency’s success as well as individual career
•         Can anticipate client and team needs
•         Attention to detail and quality
•         Instills confidence with clients and colleagues

 

 The right person for this role has:

• 12+ years of experience in PR inclusive of agency experience working on integrated communications campaigns, specifically social and influencer-led assignments
• Deep knowledge of the consumer products space, with experience in – and passion for – consumer health, beauty, personal care and lifestyle brands
• Proven track record of proactively identifying and delivering strategic opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large CPG account (over $1 million in billings) and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

JOB TITLE: Sr. Associate, Paid Planning & Buying
AKA MEDIA PLANNER

The Company

Resolute Digital is a data driven marketing and technology firm.  Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.

 

Resolute is part of The Weber Shandwick Collective, a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

 

 

Role and Responsibilities

The Sr. Associate, Paid Planning & Buying would be responsible for executing day-to-day traditional & digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital and traditional media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must be expert at analyzing data, thinking creatively and coming up with innovative media strategies to deliver to clients.

Media Planning/Buying

• Reviews client media briefs and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate stations and vendors weighing CPP history, market rankers, and reach against brief requirements
• Reviews RFPs and filters/compiles most compelling proposals
• Develop holistic media plan recommendations which deliver on client media strategies
• Develops presentation materials for client review and adapts/finalizes based on internal and external feedback
• Develops target segments to leverage
• Ensures digital tracking, audience building, and billing is setup prior to campaign launch
• Works with brand or agency creative team on ad development specifications and trafficking instructions to ensure creative is delivered to spec and supports media strategy
• Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make sound recommendations
• Manages campaign execution from start to finish
• Supports the needs of direct manager and supporting media team members

External Relationship Management:

• Assists account lead in maintaining and growing successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Works closely with stations and vendors to develop productive working relationships that drive results for clients
• Serve as media expert, providing insight to media marketplace conditions and opportunities in TV/digital video/audio, digital and social media
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications 

• Strong client and team leadership qualities
• Strong organizational skills, attention to detail and project management ability
• Media planning and buying experience in one or more of the following mediums: Social Media, Digital Video, TV, Radio digital audio, print, OOH, local media. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is a plus.
• Good interpersonal skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Willingness to explore and execute all forms of media
• Bachelor’s degree required
• 2+ years relevant experience needed

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary Range: $62,400 – $70,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1