Senior Vice President, Strategic Planning

Associate, Earned Media, Healthcare + Corporate

The team at Weber Shandwick has an exciting opportunity for an Associate to join our team, working across both our Healthcare and Corporate practices. This opportunity is a fit for a strategic, creative and organized individual, who is a fast learner and keen observer of cultural trends. Ideal candidates should be passionate about earned media and client service.

As a crucial supporting role on client work, this individual will work closely with multiple cross-channel PR teams to assist in the development, execution and measurement of local and national campaigns on behalf of our clients.

Job description:

• Drafting public relations action plans, goals, media targets and pitch angles 
• Persuasively pitching media and securing high-profile coverage for clients
• Staying abreast of current industry news and trends, and ideating creative media, thought leadership and social activations based on your observations; understanding client objectives and priorities to help shape activations  
• Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
• Managing editorial calendars, awards, and speaking opportunity programs on behalf of account teams, including vetting opportunities, crafting applications, and liaising with coordinators
• Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs 
• Developing written media and communications materials – from media pitches to digital content
• Researching media topics, trends, important issues, and reporters in support of new assignments and projects
• Delving into sometimes complex and technical topics to build a deep understanding of clients’ business, industry and points of view
• Assisting in client communications, including developing and coordinating routine account management materials such as timelines, activity reports, client documentation and project management support

Requirements:

• 1-3 years of professional experience in an agency or similar setting 
• Experience and interest in working with healthcare and corporate clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary: $47,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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SVP, Corpsumer Strategic Planning

The SVP of Strategic Planning will be the point person for “Corpsumer” work within TWSC Central market. COrpsumer reflecting the need to lead client and team partnership on relationships that need both corporate and consumer best-in-class work of a connected strategic vision and plan. This person will work to architect powerful business driving communications strategies in partnership with region and NA leadership. The ideal candidate is an experienced insightful thinker who immerses themselves in a category, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward. In this role, you will be involved in all elements of brand strategy including creating and analyzing data and market trends, shaping market research, and developing impactful insights and strategies that solve brand challenges.

Responsibilities:

• Leads businesses with powerful strategic positioning that stretches to both consumer and corporate stakeholders
• Guides client and internal integration teams to efficiently solve problems and collaborate together effectively
• Someone who has led powerful earned strategies with internal and client facing stakeholders. Ideas that are earned at the core but built to improve brand strategies.
• Acquires professional, mature presence in the team and client relationship, and shows strong presentation skills.
• Proactively identifies potential challenges with the research plan, creative brief, making recommendations for improvement prior to completion.
• Initiates and helps to execute strategic process, from research plan to creative brief, for approval from more senior leads. Co-leads client projects/ assignments.
• Mine data, research, and intelligence reports for insights and implications.
• Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions and industry trends.
• Derive and articulate insights that will drive behavior change.
• Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.

Experience Requirements:

• 10-15 years of experience in Corporate and Consumer strategies and best-in-class idea integration.
• Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
• Expertise in the marketing and communications industry.
• High level of comfort with research techniques and resources and insight generation.
• Demonstrated experience with analytics and analyzing data (not necessarily just pulling data but also manipulating it)
• Clear and compelling presentation skills.
• Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
• Excellent verbal and written communication with the capability to construct and support arguments.

 

Chicago Salary Range: $162,000.00 – $200,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

Vice President, Strategic Planning (Washington, DC)

We are looking for a strategic leader who sees business problems from the eyes of real people, and uses data, keen cultural observation and experience to create strategies that will engage audiences and delivering measurable value. With an emphasis on developing compelling insights, this person will be an active member on two high-profile client teams and a large contributor to new business opportunities. They will be responsible for challenging conventional thought and providing a sound and fresh point-of-view for communications strategy and planning. Our ideal candidate should have experience building brand and creative strategies that deliver ideas across channels, tactics and content, and possess the ability to guide measurement that is aligned with strategy. Must enjoy the variety of working across a range of clients, from global brands to government agencies, and have experience driving strategy for social and influencer campaigns.

 

PRIMARY RESPONSIBILITIES

• Lead and drive the quality of strategic output for two key clients, developing creative strategy to inform social, influencer and earned media campaigns within inter-agency teams.
• Create a culture of insight, ensuring strategic insights are embedded into our client delivery and that the broader agency is educated on brand and communication strategy fundamentals.
• Collaborate with CX leads to guide key clients and provide consistent thought leadership.
• Champion and enhance the methods by which teams uncover insights and measures results.
• Lead, motivate and grow a team of planners, analysts and subject matter experts.
• Serve as an opinion leader by sharing best practices, case studies and thought leadership.

 

QUALIFICATIONS

• 10+ years of experience in strategic planning, preferably at an agency.
• Experience in consumer health, legacy brands and global strategy stewardship a bonus.
• Understanding of digital campaigns (owned social, influencer) and earned activations is preferred.
• Persuasive presenter and speaker, able to create decks and tell a story based on data and hypothesis.
• Experience building, managing and mentoring a team.
• Self-motivated, fun, a quick study, entrepreneurial and endlessly curious.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington DC Salary range: $124,000 – $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1