Senior Manager, Influencer

Executive Vice President, Crisis Issues Practice Lead – Central Region

 

We Are Seeking:

We are looking for a change agent Executive Vice President to help us grow and lead our Crisis and Issues Practice in our Central Region (Chicago, Dallas, Minneapolis & St. Louis) and support a wide array of high-profile clients with crisis preparedness and live crisis and issues counsel and support.

You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be an emerging leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly and are entrepreneurial.

 

We are looking for someone who can:

• Drive growth across the Central region office, from proactive prospecting to pitch leadership – across both organic and net new opportunities

• Build and nurture client relationships by providing leadership, direction and strategic guidance to colleagues, team leads, C-suite and senior level clients

• Hit the ground running playing a leading role in counseling clients • Solve problems, handle crises, and make quick decisions with incomplete information • Architect diverse teams and coach/sponsor them to success

• Draw on our total Agency resources (locally, regionally, globally) and bring our clients the best of our network for every project

• Model effective collaboration with Agency resources such as Creative, Strategy, Analytics and Integrated Media, as well as other practices

• Establish a high standard for quality and deliver above expectations, continuing to build and fulfill trusted partner role with clients and colleagues • Effectively manage through both authority and influence

• Actively engage in the culture of the Agency to lead by example

• Work with peers to further the mission, goals and culture of the Agency

• Be a change agent and agitator for what’s new and next  

 

The right person for this role has:

• 18+ years of experience in PR, inclusive of Agency experience leading, driving and executing Crisis and Issues

• Deep knowledge and experience in cyber security, public affairs, litigation support, regulatory, labor and brand safety, corporate affairs, corporate reputation, executive visibility, social impact as well as crisis communication

• Exposure to leading edge technology, analytics and data that improves the ability to deliver impactful communications and insights to C-level clients.

• Proven track record of proactively identifying and delivering strategic opportunities that unlock account growth beyond the current or ‘expected’ remit

• Exceptional client service track record with ability to counsel and interact effectively with C-suite and senior management at client organizations • Ability to efficiently manage cross-office teams

• Ability to be both strategic and hands-on, to flex with clients’ needs

• Success leading teams and developing talent

• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude

• A willingness to challenge how things have always been done, in a desire to continuously improve

• Excellent written, verbal, and interpersonal communication skills • Proficient skills in MSOffice (PowerPoint, Excel and Word)

• BA or BS in Communications or related degre

 

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match) 
• Tuition Reimbursement 
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul 
• MyDays – Flexible holiday schedules 
• Short-Term Disability 
• Paid Employee Family Leave 
• Family Building Benefit 

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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VICE PRESIDENT – SOCIAL & INFLUENCER STRATEGY 

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic digital and social leader with an integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

  

We are currently seeking a Vice President – Social & Influencer Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to take the lead in shaping our digital offering and driving the agency’s social and influencer teams forward. As a key leadership position, this person will lead Social & Influencer Strategy for Canada. This role will lead breakthrough work across several major accounts, while driving growth and inspiring digital innovation across the agency. 

 

The ideal candidate is an experienced leader who is passionate about social media and working with influencers and creators. The position requires expert-level understanding of social platforms and influencer marketing and the role they play in the larger interconnected and ever-evolving media ecosystem.  

 

They have deep experience in the social and influencer space with notable brands and are in tune with emerging trends, as well as the broader cultural and technological shifts taking place in the media landscape. This role calls for curiosity about what comes next in technology, marketing and media, paired with a passion for working with influencers.  

 

We’re looking for someone who knows how to motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – a leader who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving engagement for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

Responsibilities 

 

• Develop a deep understanding of our clients’ businesses and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results 

• Serve as the primary Canadian social and influencer lead for major global brands – 

leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows 

• Stay at the forefront of technology trends, new applications and emerging platforms to champion social and digital innovation and continuously further our offerings 

• Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices – act as a thought leader who shares knowledge, expertise and strong counsel internally and externally  

• Continuously advance the agency’s influence offering; overseeing key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Work closely with our Insights team to advance our social listening and analytics offering 

• Socialize and promote our social and influencer capabilities to drive organic and new business growth 

• Lead a high-performing team of digital specialists; mentor and develop junior team members 

  

REQUIREMENTS 
 

• 12+ years of experience, preferably within an agency environment 

• A thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation 

• Expert-level proficiency in social media platforms and inherent curiosity about emerging communities – willing to experiment with cutting-edge platforms and techniques and sell in new ways of thinking to clients  

• Deep expertise in building and managing influencer programs, establishing best practices and leading strong influencer marketing teams. 

• Understand the paid media environment and how it applies to a holistic social media strategy   

• Familiarity with a broad set of social, media and influencer analytics tools; and experience working with an analytics team to measure campaign ROI and generate insights that inform future strategy 

• Established relationships with social platforms, partners, influencers and talent agencies  

• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients  

• Proven new business expertise and success 

• Proven experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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The Global Corporate Crisis and Issues Practice is seeking a Director in our New York office.  

 What we are seeking: 

 We are looking for a Director level practitioner to help us grow our Global Crisis and Issues Practice and support a wide array of high-profile clients with crisis preparedness and planning activities, crisis simulations and live crisis response. You have extensive crisis communications and issues management experience, preferably across multiple industries. Experience helping clients navigate cyberattack communications is a plus.  

You will play an important role on our team, helping lead a broad range of projects, develop new business opportunities, and mentor and grow the skill sets of emerging talent in our practice. The nature of the work also requires an ability and eagerness to juggle multiple responsibilities in a fast-paced deadline-oriented environment, both inside and outside traditional work hours. Candidates should have agency background, expertise in digital/social media and a demonstrated track record of supporting high-stakes crisis communications projects. 

 Our team – the Weber Shandwick Global Crisis and Issues Practice:  

Our team is a group of analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. 

 We help leading organizations manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to anticipate, prepare and navigate them effectively. From cyberattacks, environmental protests, high-profile litigation and misinformation defense to sweeping product recalls, multinational bankruptcies and executive controversies, we live at the intersection of business, media, policy, culture and society.  

 

Our multi-disciplinary team of experts in crisis, public policy, culture, business and analytics know how to make sense of data to provide context and perspective and predict trends. We mitigate against vulnerabilities, provide real-time feedback and validate communications strategies to help clients navigate risk and reward in a complex and ever-changing world. 

 To learn more: Crisis & reputation defense – Communications & PR (webershandwick.com) 

 Compass for the Chaos: Compass for the Chaos | WS Crisis & Issues | Substack 

 What you will be doing: 

 

• Support a range of issues and crisis communications situations for companies and organizations, including, but not limited to: 

• Misinformation Management 
• Product safety issues and recalls. 
• Geopolitical, political and societal issues 
• Regulatory compliance issues 
• Workplace culture matters 
• Cybersecurity and data breach issues 
• Litigation defense 
• DEI-related matters 
• Investigative reporting 

• Serve as a day-to-day client contact – flagging, triaging, and directly managing client issues as they arise. 
• Develop and draft crisis plans, media strategies, materials (e.g., reactive media statements, talking points, FAQs, stakeholder communications), memos, crisis simulations and other deliverables as needed. 
• Train and motivate emerging talent and help create opportunities for their growth. 
• Oversee and execute complex research and narrative intelligence projects to guide client strategy. 
• Provide regular counsel to clients and colleagues. 

• Keep client programs on schedule and ensure all deadlines are met within budget parameters. 
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component. 

 

Qualifications: 

 

• Bachelor’s degree in a relevant field and/or 7+ years of relevant experience in an agency/strategic consulting firm, political campaign, or at a company in the healthcare sector. 
• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations, with preference for those in the healthcare sector. 
• Experience with corporate reputation, brand management and protection through integrated communications programs. 
• Familiarity with the latest digital trends in social media strategy, tools, and analytics – including generative AI tools. 
• Experience creating issues and crisis preparedness programs (e.g., protocol, scenario plans, simulations drills, workshops and media trainings)  
• Experience with cybersecurity event and litigation matter communications. 
• Communicates clearly, analytically, and persuasively both orally and in writing. 
• Proficient understanding of best practices in corporate communications and crisis and issues management. 
• Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience. 
• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment. 
• Exercises exceptional judgment when working with clients, team members, and vendors. 
• Pays close attention to detail and quality of work product. 
• Adept at solving problems and resolving conflicts. 
• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence. 
• Experience delivering media and crisis training is a plus. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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