Senior Manager, Social and Influencer Strategy

Toronto, Ontario, Canada

Published

06/26/2024

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Senior Manager, Social & Influencer Strategy 
 

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

  • Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
  • Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
  • Managing always-on social accounts, including creating and managing social media content calendars and execution 
  • Conducting landscape and social listening research to identify content, creative and strategic opportunities 
  • Overseeing social content development including working with the in-house content team 
  • Developing and leading end-to-end social-first influencer campaigns 
  • Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
  • Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
  • Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
  • Assisting in digital education and training programs for the wider agency 
  • Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
  • Assisting with new business proposals 

 

REQUIREMENTS 

  • 5-7 years related professional experience 
  • Strong understanding of the social media, digital marketing and influencer landscape 
  • Agency experience a plus 
  • Strong analytical and strategic mindset 
  • Strong written, verbal communication, presentation, collaboration and problem-solving skills 
  • Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc. 
  • Experience preferred with influencer management tools, such as Dovetale, Traackr,  Tagger or CreatorIQ 
  • Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Metlwater or other widely adopted services 
  • Experience preferred in setting up paid campaigns on major platforms (Meta and TikTok)  
  • Experience with all major social platform analytics (organic and paid)  
  • A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
  • Support building influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with influencer strategy leads, creative, social, paid and larger integrated agency teams to deliver program initiatives
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  • Coach and develop junior staff (Associates and interns)

Qualifications:

  • 2-3 years of experience, preferably within an agency environment
  • Strong understanding of the overall media and social landscape, with an emphasis on social experience
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  • Strong knowledge of social platforms, including paid amplification and campaign optimization
  • Familiarity with a broad set of social, media and influencer analytics tools
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication, negotiation and presentation skills
  • Experience coaching and growing junior staff is an asset 

 

CULTURE & DEI A driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

“GRAVITAS” IN THE INFLUENCER SPACE Understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. 

“MANAGE PARTNERS Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

HUSTLE Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

BE CURIOUS Willing to learn a little bit of everything, and open to take on anything.

THINK LIKE A LAWYER Understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with EXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick? We’re looking for you, the newest member of our team! 

The ideal candidate is a motivated, proactive team player with critical thinking skills and attention to detail, as well as a strong interest in web and social media-related work.

What you’ll do all day: 

  • Create: Craft written communications including internal and external communications with clients and influencers  
  • Research: Top influencers in the space and determine best fits for our clients and brands  
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  • Hustle: Communicate with influencers including initial outreach, negotiations and content development  
  • Monitor: Keep track of influencers in the space and that we are working with to ensure positive online sentiment as well as report on final campaign metrics and insights  

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  • Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes 
  • Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next 
  • Communication: Speak, write and edit succinctly and compellingly 
  • Management: Meet deadlines, put out fires and multi-task. Work fast, and work well 
  • Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must 
  • Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like CreatorIQ, Adobe Creative Suite, a plus 
  • Dynamic: Ability to work in a fast-paced agency environment 
  • Spark: Understand what sets you apart 

What you’ll get from us: 

  • Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected 
  • Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters 
  • Learning and development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee 
  • A possible career: Internships have the possibility of growing into a full-time position 
  • A paycheck! Interns are paid hourly, at 40-hours per week

Requirements:  

  • Recent college graduate or demonstrated transferable skills
  • Understanding of digital marketing and advertising
  • Availability: 40 hours a week from September to December

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Account Director, Influencer Strategy

Account Director, Influencer Strategy

Responsibilities:

  • Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
  • Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
  • Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
  • Provide expert counsel to clients and colleagues on social/digital/influencer best practices
  • Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
  • Lead a high-performing team; mentor and develop junior team members

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  • 6+ years of experience, preferably within an agency environment
  • Strong understanding of the overall media and social landscape, with an emphasis on digital experience
  • Deep expertise in managing influencer programs
  • Strong knowledge of social platforms, including paid amplification and campaign optimization
  • Familiarity with a broad set of social, media and influencer analytics tools
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication, negotiation and presentation skills
  • Experience leading a team is an asset

Is this you?

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures. 

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Have experience building engaged audiences: on Instagram, TikTok, YouTube and other distribution platforms.

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

California Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.