Senior Manager, China Go Global

Who is Weber Shandwick?

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024. 

 

What’s Happening? 

Join our dynamic team where innovation meets expertise. Weber Shandwick Tokyo is looking for an experienced, ambitious and energetic Account Director to join our team and support some of our most exciting clients, both global and domestic. (Will also consider candidates at Senior Manager level) 

You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications. 

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.   

  

What will you be doing? 

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations. 

 

Who are you? 

• You will have at least 7-8 years of working in the Marketing and Communications field, with previous PR agency experience.  
• Proven experience of media relations planning for consumer clients. 
• Native Japanese speaker and exceptional written and verbal communication skills. A strong command of English is also required. 
• Ability to lead by example and take time to mentor junior members of the team. Be patient and identify areas of development and provide training that could support their growth. 
• Excellent project management and organisational skills 
• Ability to translate client needs into effective project plans.
• Strong collaboration and vendor management skills are essential – you’ll be able to work effectively and build strong relationships with the client, internal stakeholders and external vendors such as event, creative and influencer marketing agencies 
• You’ll be a strong negotiator, with the ability to influence and persuade others 
• Experience of delivering integrated marketing and communications campaigns across multiple platforms.
• Ability to effectively build external relationships. 

 

TWSC Values

Everything we do at TWSC is rooted in our core values of CURIOSITY, INCLUSION, COURAGE and IMPACT.

We believe that the world of work has changed, which is why we have developed a unique employee experience that reflects the world we’re living in. Here’s what we offer:

Flexible Working – We understand the need for flexible working and empower our employees to deliver impactful work wherever they are based.

Global Mobility –We unlock opportunities for our employees by utilising our powerful network, and through our mobility initiative Access All Areas, which includes policies on ‘Work from Anywhere’, ‘International Relocation’ and our global ‘Explorer Program’

Inclusive Culture – We look for qualified people from all backgrounds who are restless, curious and want to deliver impactful work in an environment where everyone can be their authentic selves. We strive every day to foster as inclusive a culture as possible.

Mental Health and Wellbeing – Helping our people stay happy, healthy, and productive is our number one priority, so we’ll support your day-to-day life with our bespoke Intellect wellbeing offering

 

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates

 

 

#LI-LW1

About this Position:
Our Vice Presidents are strategic partners and trusted advisors to our clients. They help them address business imperatives or issues with the right marketing/communications solutions. Our VPs champion a superlative client experience by leading a dynamic, integrated team to develop breakthrough ideas, innovative programs and executional excellence. They advocate the agency’s full breadth of capabilities and expertise across today’s digitally led media landscape. Our VPs also lead business development activities with existing and new clients and manage and mentor junior team members.

Key Responsibilities:

• Executive responsibility for the team performance (P&L) including the setting and achievement of agreed financial goals; the leadership, management and mentoring of team members; the provision of high quality and innovative client services which maintain and build excellent client relationships; and the overall strategic development of the business;
• Provide senior client counsel on technology-focused strategies and ensure programs deliver ROI;
• Work with experts across the agency and wider network to develop and deliver on strategy, including measurement, creative, strategy and analytics;
• Actively cultivate and nurture client relationships to build trust, long-term partnership and client satisfaction;
• Actively engaging, establishing and maintaining key relationships with key stakeholders and resources useful for the agency, such as government departments/officials, key media, NGOs, institutions, academia, influencers, etc. Strong top/senior media relations with top China and international publications are must;
• Lead, inspire and empower colleagues from various functions to coordinate work across departments, communicate effectively and collaborate to deliver as one team;
• Grow business prospects with existing clients, expand scopes of work and advance new business opportunities;
• Contribute to the overall senior management of the agency across China
• Participate in the development of the annual business plan and budget

Skills and Experience:

• Minimum 10 years professional experience of the communication and integrated marketing role in technological sector; expertise includes but not limited to in PR/MKT/Media profession, preferably with a background in technology communications (preferably within a PR agency environment)
• In-depth and Insightful understandings of the technological clients’ and related industries in China as well as international markets.
• Proven success in terms of both team management and business growth.
• Strong Communication skills and organizational skills to handle business in sophisticated environment.
• Great leadership and hands on in managing projects, team working skills are a must.
• Capable of working under stress and leading multiple projects.
• Fluent English & Mandarin is a must.

Job Description:

Healthcare Communications

Join Weber Shandwick’s Healthcare team, and in a dynamic and empowering environment, support clients in healthcare industries, while exploring future opportunities for the team as a whole.

We are looking for an associate, ideally with healthcare communication experience, media relationship and content developing background.

He or she will work on multiple accounts, helping to handle core public relations tasks ranging from building media relationships, conducting industry research, to drafting press release and other media materials.

He or she will have the opportunity to ground themselves with a solid foundation in strategic planning, corporate communication, IMC and public education campaign. They should demonstrate strong communication and task management skills, show initiative and an ability to manage deadlines consistently.

 

Responsibility:

Client service

• Demonstrate understanding of key client information, including general business strategy, industry trends and issues, products/ services, key opinion leaders, customers and competitors
• Contribute to client correspondence (i.e., daily updates, activity reports, etc.), providing account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting weekly/monthly activity and coverage
• Demonstrate research abilities to support client programs
• Manage projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status

Media

• Understand and have established connections to top-tier general media and healthcare vertical media, be able to identify and familiarize with key reporters and editors
• Manage media relations by identifying & working with target media and demonstrating a network of traditional and online media contacts and influencers, with an understanding of and implementing public engagement and social media programs
• Coordinate and help plan media outreach programs including tours, events, conferences, interviews, new media outreach , etc.
• Manage external vendors to meet delivery schedules and quality requirements

Writing

• Play key role in developing key messages in keeping with clients’ objectives
• Write pitch letters, abstracts, profiles, press kit materials and releases, social media content, executive-related documents, materials for internal communications, etc.
• Edit and proofread written materials for quality and adherence to appropriate writing style, with an understanding of the differences in writing styles depending on the outlet, channel and audience (online, social network, traditional media, etc.)
• Oversee work products of more junior staff to ensure quality and consistency

Planning and reporting

• Accurately maintain executional tools, trackers and reporting
• Participate and assist in program brainstorming, development and planning
• Understand and participate in agency billing and invoicing procedures and assist project managers on tracking and monitoring financials (e.g., budget vs. actual)
• Compose integrated media plans and contribute to plan development processes as needed

Qualifications

• 2-4 year working experience in PR agency
• Quick and eager to learn
• Strong English ability in both written and spoken
• Strong Microsoft Office (Excel, Word, PPT) skills