Senior Manager, China Go Global

About the opportunity:

Acting as a main contact for client, Managers oversee and manage daily PR activities including press release, interviews, reports, etc. Proactively build up and maintain relationship with top tier fashion, lifestyle, watches &jewelries media, and track media opportunities and recommend internally/to client. Generate high-quality, on-time deliverables to our client.

Responsibilities

Client
• Manage client expectations, programs and deliverables
• Work with client on tactical issues
• Participate in client meetings and presentations (as needed)
• Prepare client-meeting reports.

Media
• Contribute to program planning and account management by researching budgets, attending brainstorms, and managing purchase orders, as directed by supervisor(s)
• Understand top-tier fashion, lifestyle and watch & jewelry media and social influencers, be able to identify trade and business editors and analysts
• Demonstrate knowledge of and familiarity with media pitching and tour scheduling
Draft media relations materials
• Review trade and/or business media and data searches for client-related activity and information. Draw conclusions based on coverage
• Conduct media outreach and follow-up
• Manage external vendors
• Research speakers bureau.

Writing
• Draft pitch letters, abstracts, profiles, press kit materials and releases
• Proof and edit client related documents as needed
• Compose integrated media plans and contribute to plan development processes as needed.

Team Participation
• Actively participate in agency development and assist with new business
• Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
• Continually communicate with manager.

Qualifications
• Bachelor’s degree, has a dedicated passion for PR
• Quick and eager to learn
• 4+ years in PR/communication
• Strong English ability
• Strong Microsoft Office (Excel, Word, PPT) skills.

Healthcare Communications

Join Weber Shandwick’s Healthcare team, and in a dynamic and empowering environment, support clients in healthcare industries, while exploring future opportunities for the team as a whole.

We are looking for an senior associate, ideally with healthcare communication experience, media relationship and content developing background.

He or she will work on multiple accounts, helping to handle core public relations tasks ranging from building media relationships, conducting industry research, to drafting press release and other media materials.

He or she will have the opportunity to ground themselves with a solid foundation in strategic planning, corporate communication, IMC and public education campaign. They should demonstrate strong communication and task management skills, show initiative and an ability to manage deadlines consistently. 

Responsibility:

Media:

• Understand and have established connections to top-tier general media and healthcare vertical media, be able to identify and familiarize with key reporters and editors
• Conduct media outreach and follow-up
• Manage external vendors to meet delivery schedules and quality requirements

Writing:

• Draft pitch letters, abstracts, profiles, press kit materials and releases, social media content and executive related documents
• Proof and edit client related documents as needed

Planning and reporting:

• Accurately maintain executional tools, trackers and reporting
• Compose integrated media plans and contribute to plan development processes as needed

Qualifications

• 2-3 year working experience in PR agency
• Quick and eager to learn
• Strong English ability in both written and spoken
• Strong Microsoft Office (Excel, Word, PPT) skills

Acting as a main contact for client, managers oversee and manage daily PR activities including media collaboration, press release, interviews, reports, etc. Proactively build up and maintain relationship with top tier media and KOL (sports, youth, sneaker, lifestyle etc), and consolidate media recommendations to client. Generate high-quality, on-time deliverables to our client.

Primary Responsibilities
Client

• Manage client expectations, programs and deliverables
• Work with client on tactical issues
• Project management to ensure good execution of storytelling strategy, project timeline, media story development, recap, etc
• Participate in client meetings and presentations (as needed)

Media

• Contribute to program planning and account management by researching budgets, attending brainstorms, and managing purchase orders, as directed by supervisor
• Initiate good communication angles with strong storytelling and build good relationships with key media/agency/KOL.Draft media relations materials, conduct media outreach and follow-up
• Understand key media and be able to explore new media for Gen aeration Z

Writing

• Draft pitch letters, abstracts, profiles, press kit materials and releases
• Proof and edit client related documents as needed
• Compose integrated media plans and contribute to plan development processes as needed.

Team Participation

• Work closely with team member and other functions in company like data, finance, marketing etc.
• Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines

Qualifications

• Bachelor’s degree
• 4+ relative work experiences, sport and sneaker industry is plus.
• Quick and eager to learn, be able to work under pressure, handle multi-tasks while meeting tight deadlines.
• Excellent in English, especially writing
• Good Microsoft Office (Excel, Word, PPT) skills.