Senior Manager, Analytics

Washington, District of Columbia, United States

Published

06/11/2024

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We are recruiting a Senior Analytics Manager who is experienced and passionate about leveraging analytics to inform and empower effective communications campaigns for clients.   This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client’s communication strategies and measure campaign effectiveness. This person would have the opportunity to work with federal agency clients as well as corporate accounts focused on corporate reputation and public affairs. Day to day responsibilities include managing two analysts and leading delivery of social listening and campaign performance reports in close collaboration with client, strategy, and creative teams. Other responsibilities include the formalization of insights deliverables, conducting data integrity and quality checks of varied data streams and deliverables, and translation of data findings into accessible insights for different partners. This position reports to the head of the analytics team in DC and is dedicated to work on some of Weber Shandwick’s largest and most important client relationships.

Responsibilities:

  • Partner with teams to service client research and analytics requests, design the approach, lead a team through the analysis, and answer questions from internal and external stakeholders
  • Manage workloads of two analysts to ensure delivery of compelling analytics reports and insights that empower client to easily evaluate social listening topics, media trends and digital analytics relative to business objectives.
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
  • Evangelize smart data analytics that inform decision-making at all levels internally and externally with clients and other agency partners
  • Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.

Qualifications

  • Demonstrated expertise and experience translating data and research into strategic insights and recommendations
  • 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
  • Experience engaging and collaborating with federal government clients, ideally in agency or matrixed analytics team
  • Experience and subject matter expert in social listening, marketing analytics, digital analytics, campaign performance, and/or measurement of real-world impact
  • Experience analyzing and synthesizing data from first-party and third-party sources
  • Experience analyzing and advising paid, earned, owned, and influencer media strategies
  • Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
  • Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Chicago, Illinois, United States

Vice President, Analytics

VP, Analytics

The VP, Analytics will deliver data-driven, actionable insights on behalf of our clients. Ideal candidates will be excited about championing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online media and marketing space. Are you interested in developing solutions based on data-driven findings? Do you obsessively track social and digital trends?

In this role, you will be a key contributor to the agency’s Global Intelligence team, charged with orchestrating the measurement and optimization approach for a cross-channel, multi-agency client team. You will be responsible for developing innovative measurement strategies, leading business intelligence efforts and managing the execution of analyses designed to drive deep understanding of consumer behavior and communications performance.

Responsibilities:

  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Apply that knowledge to inform and enhance our work.
  • Collaborate closely with cross-function leadership to infuse all aspects of the work with data- and research-backed solutions.
  • Develop strategic measurement frameworks and playbooks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
  • Tirelessly mentor junior staff, investing time and energy into talent development and growth.
  • Champion the use of data to inform decision-making at all levels internally and externally.
  • Work closely with partner agencies to ensure proper operations of data-driven strategies.
  • Provide hands-on consultancy, collaboration and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
  • Leverage a variety of descriptive and inferential statistical methods to analyze data from online and offline sources.
  • Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
  • Create visually compelling presentations of reporting and insights that allow a client to easily evaluate performance relative to their business objectives.
  • 6-8 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
  • Passion for working with data and deriving insights to answer client business questions.
  • Experience leading and producing work for a marketing analytics program.
  • Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
  • Experience working on analytics for a communications program with paid, owned and earned media components.
  • Demonstrated skill in being consultative and persuasive, especially with clients – able to challenge the status quo to gain adoption or alignment.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
  • Solid understanding of enterprise data management, integration and governance principles.
  • Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
  • Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
  • Extensive experience producing reporting and insights.
  • Experience with A/B/and MVT testing/optimization for site and social media content.
  • Strong communication skills and high emotional intelligence.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.

Ideal Qualifications

  • 7-10 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
  • Must have experience working with clients in the CPG industry.
  • Experience leading and producing work for a marketing analytics program.
  • Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
  • Experience working on analytics for a communications program with paid, owned and earned media components.
  • Demonstrated skill in being consultative and persuasive, especially with clients – able to challenge the status quo to gain adoption or alignment.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
  • Solid understanding of enterprise data management, integration and governance principles.
  • Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
  • Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
  • Extensive experience producing reporting and insights.
  • Experience with A/B/and MVT testing/optimization for site and social media content.
  • Strong communication skills and high emotional intelligence.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Market Research Director

KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

  • A bachelor’s degree in business, market research, social science or related field
  • 7 years of market research experience
  • Extensive experience leading both quantitative and qualitative research studies
  • Ability to oversee projects from initial conception through final presentation
  • Strong project and client management skills
  • Exceptional writing and presentation skills (both verbal and visual)
  • Skilled at conducting in-depth interviews; focus group moderation a plus
  • Experience and desire to manage junior researchers
  • Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

  • Leading client meetings to help advise on approach and scope of research
  • Developing/reviewing survey questionnaires and qualitative screeners
  • Determining quotas and weighting schemes
  • Coordinating with operations team for survey programming, fielding and data processing
  • Ensuring program accuracy and making quota decisions while fielding
  • Drafting moderator guides
  • Conducting IDIs
  • Writing analysis plan, analyzing data and developing key findings
  • Creating insightful and visually compelling reports and presentations
  • Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
  • Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

  • Contributing to new business efforts, including writing proposals and designing budget structures and fees
  • Formally managing junior staff, including coaching through performance levels and conducting reviews
  • Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
  • Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

  • Proactive problem solver, eager to learn and take action
  • Highly organized, with particular focus on managing details
  • Committed to the highest level of quality and data accuracy
  • Able to manage multiple projects with competing priorities
  • Comfortable with ambiguity
  • Adept at anticipating client and senior team member needs – can manage up
  • Cares intensely about their clients’ success and the success of the company overall
  • Jumps at opportunities to learn and contribute outside of their area of specialty
  • Thinks strategically; always searching for root causes, not just symptoms
  • Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at www.krcresearch.com.  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Executive Vice President, Analytics

EVP, Head of Analytics & Research Strategy, Corporate Affairs, Weber Shandwick NA. 

Job Description:

The NA head of analytics and market research strategy for corporate affairs, will serve as the region’s most senior market research and analytics strategist supporting corporate affairs and public affairs practices and BSF brands (KRC Research, Powell Tate, United Minds, Myriant, WS CA and PA), providing strategic counsel to clients, driving innovation and new offerings in partnership with KRC Research and A+I across CA and PA, providing insights for new business pitches and helping build our reputation as the leading corporate practice in North America.  

The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated corporate communications and C-Suite clients. They will be curious, organized, methodical, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions.

Responsibilities  

This leader will be responsible for ongoing development of the insights suite that powers our Corporate affairs and public affairs value proposition. They will ensure narrative intelligence is seamlessly integrated end-to-end into our corporate work and remit and will work with BSF finance leaders in the region on pricing strategies to drive profitable growth. They will work with KRC Research leaders, product leads, and A+I leaders across CA and PA to design integrated analytics and insight offerings across primary and secondary research resources/approaches and ensure the agency has the right vendor partners, licenses and subscriptions for efficient and high quality quantitative and qualitative research & analysis. They will provide senior counsel to top tier CA/PA new business opportunities, including proactive targets, and make recommendations regarding research investments for priority business pitches.  

 

They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as Major Engagement Council CXLs to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth.  

Requirements 

  • 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience)
  • proven ability to counsel Fortune 100 clients;
  • Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams 
  • Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
  • Political or public affairs experience at federal or state level; Experience with crisis and issues management, reputation building and investor relations
  • Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix
  • Passion for innovation and technology
  • Behavioral Science experience is a plus

Skills

  • Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
  • Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore
  • Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards 
  • Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, Python, R, SAS, SQL, is a plus 
  • Experience using standard office productivity tools, including MS Office (Word, Excel and PowerPoint) is expected 
  • Hands-on experience in managing data and data mining 
  • Ability to develop frameworks for steering complex insight/analytics projects

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.