Senior Manager, Analytics
Toronto, Ontario, Canada
Published
04/01/2025
Senior Manager, Analytics
You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.
As the core team of global communications powerhouse Weber Shandwick, we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.
Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.
We Are Seeking:
We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.
The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.
The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.
What You Will Be Doing:
- Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications, media and/or site performance relative to business objectives.
- Team up with data scientists and senior intelligence leads to develop reporting, articulating insights and building narratives that move internal and external audiences to act on our recommendations.
- Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
- Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
- Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
- Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Cision, Brandwatch, Quid, and Trendkite.
- Partner with cross-functional teams to design and execute media and siteside A/B tests.
- Manage reporting tasks and data flows for media, site and social listening insights and reporting.
- Evangelize the use of data to inform decision-making at all levels internally and externally.
- Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
- Educate non-technical account team members on key requests and analysis process.
- Manage and build relationships with clients and internal client experience teams
- Participate in business development activities
Basic Qualifications
- Strong interest and capacity to translate data and research into strategic insights and recommendations
- Passion for working with data and deriving insights to answer client business questions.
- Experience with social listening tools such as Talkwalker, Quid, Brandwatch, and Trendkite is a plus.
- Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
- Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
- Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.
- Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
- 4-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
- Ability to work independently and in an integrated team setting.
- Strong communication (written and presentation) skills.
- Commitment to learning and the drive to take initiative.
- Strong organizational skills and attention to detail.
- Comfort with working in and contributing to a fast-paced, team environment.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Salary range: CAD 85,000.00 – CAD 105,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Toronto, Ontario, Canada
Senior Manager, Earned Media - Technology
Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)
If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.
Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You’re equally comfortable navigating the business press, national newsrooms, and tech trade media.
With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.
Responsibilities:
- Help develop and execute innovative and award-winning integrated PR campaigns for major brands
- Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
- Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
- Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
- Develop strategic messaging and provide counsel for clients’ issues and reputational risks
- Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
- Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
- Assist in the development and coaching of junior team members
- Actively participate in agency development and assist with new business
KEY QUALIFICATIONS:
- Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
- Strong understanding of the overall media and social media landscapes
- Experience working with technology and/or telecom clients
- Established media relationships and examples of past success
- Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
- Familiarity with media and/or influencer databases, journalist-led tools and resources
- Ability to work effectively with integrated agency teams
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Salary range: $79,000 – $95,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Vice President, Analytics
Job Summary
KRC Research is seeking a Vice President (VP) to join our Washington, DC team. VPs are senior leaders at KRC, responsible for driving business growth, leading large and complex research engagements, and managing high-performing teams. This role combines strategic client leadership with a strong focus on business development, ensuring KRC continues to expand its impact and reputation across the sectors in which we work.
Basic Qualifications:
- Bachelor’s degree in business, market research, social science, or related field (advanced degree preferred)
- 12+ years of market research experience, ideally in an agency setting
- Expertise in quantitative and qualitative research methods, including data analytics
- Demonstrated success in new business development, including securing substantial revenue through proposals and pitches
- Strong comprehension of healthcare, financial, agriculture, tech, CPG & consumer sectors. Healthcare expertise a plus
- Proven ability to lead teams and develop talent at all levels
- Strong written and verbal communication skills, including client presentations
- Proficiency with Microsoft Office; familiarity with research and analytics software preferred
- Willingness to travel for business
- Authorization to work in the U.S.
Key Responsibilities:
Business Development
- Lead efforts to secure substantial new business revenue through self-generated leads, writing large proposals, and leading in-person pitches
- Cultivate new revenue streams by identifying opportunities for growth within existing accounts and expanding into new industries or services
- Coach team members to become independent revenue generators
Client Leadership
- Serve as a trusted advisor to senior clients, providing strategic counsel that extends beyond research to broader business challenges
- Build deep client relationships across the IPG network, proactively identifying opportunities to expand partnerships
Research Leadership
- Oversee large-scale and high-profile research projects from conception through final presentation, ensuring strategic alignment with client objectives
- Guide teams in developing research designs, survey questionnaires, analysis plans, and reporting strategies for complex projects
- Deliver actionable insights through visually compelling reports and presentations
Team Management
- Manage and mentor Directors and other senior staff, fostering professional growth and ensuring high levels of engagement and performance
- Ensure project teams are productive, engaged, and delivering work on time and within budget
Firm Building
- Play a leadership role in firm-building initiatives such as thought leadership, marketing efforts, or new product development
- Uphold KRC’s values by cultivating a positive workplace culture that inspires collaboration and innovation
Desired Attributes:
- Inspirational leader who motivates teams to achieve excellence while fostering a collaborative environment
- Strategic thinker who identifies root causes of challenges and provides innovative solutions to complex challenges
- Entrepreneurial, creative, and action-oriented, with a strong bias toward problem-solving and continuous improvement
- Exceptional communicator who is concise, articulate, clear, and persuasive in both speech and writing
- Known for reliability, respectfulness, and congeniality by both clients and colleagues
- Demonstrates executive presence, integrity, and a commitment to KRC’s overall success
- Builds trust and rapport across teams, levels, and agencies; has a reputation that attracts clients and talent
About Us
KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).
KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
More information about KRC Research can be found at www.krcresearch.com
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $100,000.00 – $150,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Data Engineering Intern (Summer 2025)
Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic Intern in Washington, DC, to work with our Advanced Data Solutions (ADS) practice.
Our Data Engineering internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.
The intern assigned to our ADS team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using data to solve strategic business and communications problems. As a data engineering intern, you’ll leverage your knowledge and skill to access data from multiple data sources, build scalable and reusable data pipelines and process data that can be easily used for modeling and mining needs.
General Responsibilities:
- Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
- Participate in strategic brainstorming sessions when invited by account leads or supervisors
- Assemble large, complex data sets that meet business requirements through web scraping or API’s
- Assist in the design, implementation, and maintenance of large-scale processing systems using tools like Apache Kafka and Apache Spark.
- Aid in the management of our data warehouse solutions, ensuring the timely and accurate provision of data to stakeholders.
- Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
- Mine and analyze data to drive optimization and improvement of campaign management, marketing techniques and business strategies
- Coordinate with different teams to implement models and monitor outcomes
Basic Qualifications:
- Education: Bachelor’s degree
- Availability: 40 hours a week this Summer
Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable candidate.
- Experience with some or all of the following: AWS or GCP platform, Python, SQL, R
- Experience with extraction and integration of data from multiple data sources
- Familiarity with databases (e.g., SQL, NoSQL) and data warehousing concepts.
- Basic understanding of distributed systems and big data technologies like Hadoop, Spark, etc.
- Experience with data visualization tools like Tableau
- Interest in data-based storytelling
- Basic understanding of intersection of traditional and digital PR and familiarity with developments in the media industry
- Strong verbal and written communication, organizational, time-management, and critical-thinking skills
- Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
- Experience working with or interest in data visualization tools and creative ways to display information
- Keen eye for data trends and the ability to solve strategic business and communications problems
- Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
Washington D.C. Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.