Senior Copywriter

VICE PRESIDENT – SOCIAL & INFLUENCER STRATEGY 

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic digital and social leader with an integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

  

We are currently seeking a Vice President – Social & Influencer Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to take the lead in shaping our digital offering and driving the agency’s social and influencer teams forward. As a key leadership position, this person will lead Social & Influencer Strategy for Canada. This role will lead breakthrough work across several major accounts, while driving growth and inspiring digital innovation across the agency. 

 

The ideal candidate is an experienced leader who is passionate about social media and working with influencers and creators. The position requires expert-level understanding of social platforms and influencer marketing and the role they play in the larger interconnected and ever-evolving media ecosystem.  

 

They have deep experience in the social and influencer space with notable brands and are in tune with emerging trends, as well as the broader cultural and technological shifts taking place in the media landscape. This role calls for curiosity about what comes next in technology, marketing and media, paired with a passion for working with influencers.  

 

We’re looking for someone who knows how to motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – a leader who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving engagement for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

Responsibilities 

 

• Develop a deep understanding of our clients’ businesses and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results 

• Serve as the primary Canadian social and influencer lead for major global brands – 

leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows 

• Stay at the forefront of technology trends, new applications and emerging platforms to champion social and digital innovation and continuously further our offerings 

• Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices – act as a thought leader who shares knowledge, expertise and strong counsel internally and externally  

• Continuously advance the agency’s influence offering; overseeing key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Work closely with our Insights team to advance our social listening and analytics offering 

• Socialize and promote our social and influencer capabilities to drive organic and new business growth 

• Lead a high-performing team of digital specialists; mentor and develop junior team members 

  

REQUIREMENTS 
 

• 12+ years of experience, preferably within an agency environment 

• A thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation 

• Expert-level proficiency in social media platforms and inherent curiosity about emerging communities – willing to experiment with cutting-edge platforms and techniques and sell in new ways of thinking to clients  

• Deep expertise in building and managing influencer programs, establishing best practices and leading strong influencer marketing teams. 

• Understand the paid media environment and how it applies to a holistic social media strategy   

• Familiarity with a broad set of social, media and influencer analytics tools; and experience working with an analytics team to measure campaign ROI and generate insights that inform future strategy 

• Established relationships with social platforms, partners, influencers and talent agencies  

• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients  

• Proven new business expertise and success 

• Proven experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Description:

Overview

The work involves writing period. We are looking for writers who are versatile enough to handle everything Web content, Writing for Social Media, Online marketing material, Mailers, brochures and film scripts. Ideation, conceptualization and visualization are an integral part of the work. Your role as a copywriter is to write with your thinking cap on.

You’ll be required to think, ideate, visualize and open your mind to execute campaigns & ideas on the digital platform with your team.

Responsibilities

• Be the execution point person for all brand publishing-related activities within the India market.
• Developing creative ideas and concepts.
• Proactive participation in ideas with colleagues and senior managers to bring to live integrated campaigns.
• Having clear ideas of the competitors activities and the target audience
• Writing Clear, persuasive, original copy.
• Understanding the nuances of copywriting for different platforms while still maintaining the ethos the persuasiveness
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the team and clients.
• Overseeing campaigns through the production stage to completion.
• Working on several campaigns at a time, sometimes under pressure and often to tight deadlines
• Liaising with production companies, photographers, typographers, designers and printers
• Keeping up to date with popular culture and trends
• Work closely as part of a multi-faceted team and maintain a close partnership account teams running the client commercial relationship.

Skills and expertise

• 0-1 years of experience, ideally involving extensive online exposure and social media campaigns.
• Demonstrable understanding of the online commercial publishing environment in India.
• A creative bent of mind with strong verbal, written and presentation skills – be bold; think fresh, weird and fun
• Exceptional client facing and communication skills.
• Team player with the ability to work with minimal supervision, under pressure and coordinating with large teams.

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Senior Copywriter, Health

Weber Shandwick Boston is looking for a Senior Copywriter, Health to join their growing creative team to work across several high-profile healthcare accounts. They will help to spearhead the creative work on these accounts alongside a team of creative directors, art directors, and designers. The ideal candidate should have 5+ years of experience in the digital/social space and be both a conceptual thinker as well as a talented copywriter. Previous healthcare experience required.

 

Whether driving a big project like a multi-channel campaign or handling a real-time newsjacking opp, we need a nimble copywriter who consistently delivers exciting, culture-first ideas and writing across just about any platform. If there’s a medium that gets people engaged in our brands’ stories, we play in that space. We look for well-rounded, immersive creators who can tell a great story.

 

The candidate must be comfortable directly engaging with clients and bringing their creative ideas to life. Working with some of the most talented art directors and designers, this candidate must meet the following criteria:

 

RESPONSIBILITIES

• Help drive overall creative vision for client projects.
• Craft overall messaging direction while maintaining consistency.
• Ability to flex between short- and long-form copy including concept manifestos, digital/social copy, video script, pitches and a range of campaign support material.
• Provide mentorship of junior writers.
• Take direction and work collaboratively with colleagues across teams.
• Help develop long-term creative plans and recommendations that meet client objectives.
• Join client meetings, brainstorms and planning sessions for ongoing projects.
• Build and maintain strong rapport with creative team colleagues, client leads and project managers.

 

BASIC QUALIFICATIONS

• 5+ years of copywriting experience in a related agency or department (advertising, digital, social media, publishing/content or public relations)
• Prior healthcare/public health experience.
• Must have a portfolio.
• This role will be required to work onsite in our Boston office two days per week.
• Be curious, self-motivated, hard-working, well-organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Advanced knowledge of brand development, marketing/advertising, and the creative process
• Knowing what makes for compelling work – be it on social platforms, in video, or in launch ideas that get talked about, reported on, and pointed to by other agencies with an “I wish we’d thought to do that” envy.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1