Senior Associate, Earned Media

We Are Seeking
We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing

• Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
• Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
• Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
• Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
• Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
• Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
• Support creative ideation on a consistent basis.
• Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
• Actively participate in agency development and assist with new business.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field
• 8-10 years’ PR/communications experience
• Media relations experience

LA Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)

If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.

Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You’re equally comfortable navigating the business press, national newsrooms, and tech trade media.

With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.

Responsibilities:

• Help develop and execute innovative and award-winning integrated PR campaigns for major brands
• Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks
• Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Assist in the development and coaching of junior team members
• Actively participate in agency development and assist with new business

KEY QUALIFICATIONS:

• Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
• Strong understanding of the overall media and social media landscapes
• Experience working with technology and/or telecom clients 
• Established media relationships and examples of past success
• Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• Ability to work effectively with integrated agency teams
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $79,000 – $95,000 
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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