Senior Associate, Earned Media

We Are Seeking
We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing

• Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
• Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
• Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
• Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
• Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
• Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
• Support creative ideation on a consistent basis.
• Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
• Actively participate in agency development and assist with new business.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field
• 8-10 years’ PR/communications experience
• Media relations experience

LA Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members and guide junior team members to drive results
• Participate in client calls and provide integrated media updates and counsel to clients
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $82,000 – $92,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

About the Opportunity    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Director, you will have the opportunity to work on various top tier brands in various consumer categories.

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

Responsibilities 

• Possesses superlative AP Style writing skills
• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Endlessly curious about our client’s business and their competitors
• Retail, Beauty, F&B knowledge and curiosity
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and writes media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications 

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $95,000.00 – $125,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1