Resource Manager - Creative Services

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA, Unilever, Tinder, IBM, and Pinterest to name a few.  

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism,  tech,  health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Join our dynamic team where innovation meets expertise. Weber Shandwick Manchester is seeking an engaged and driven Senior Associate to join our talented team and play a key role in delivering exceptional work for some of our most exciting clients, spanning both global and local markets.

The ideal candidate will have two to three years of experience and embody qualities that are curious, ambitious, proactive, and collaborative. This role offers the chance to work with a portfolio of diverse, renowned brands on integrated campaigns that bring together expertise in earned media, strategy, creative, analytics, and digital innovation. You’ll oversee the day-to-day management of accounts, contribute to strategic campaign and media planning, and ensure the seamless execution of activities — from content creation and media outreach to reporting and analysis.

We are proud to partner with the world’s most influential corporations, companies, and organisations. This role offers you the opportunity to do the same — working with some of the biggest and most impactful clients on a global stage.

What you’ll be doing:

• Assist with the execution of media and campaigns, ensuring tasks are completed on time and to a high standard
• Provide support in the day-to-day running of accounts, including preparing materials such as media lists, status updates, conducting media monitoring and compiling reports
• Contribute to strong client support and engagement, helping the team deliver an exceptional client experience
• Actively monitor news, trends, and influencers, and share relevant insights that align with your clients’ goals
• Support the preparation of new business pitches, including conducting research and creating presentation materials

Ideal experience required:

• A minimum of two years’ experience in Consumer PR or marketing
• A news hound with an interest in brand and consumer communications and news
• Proficiency in both media relations, pitching news stories and landing coverage
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc.
• Solid presentation skills and a desire and experience being involved in new business pitching
• Be an excellent communicator and possess strong writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content
• A proactive approach to identifying opportunities for the client, practice and team
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies
• Monthly social events organised by the Manchester office’s ‘Culture Club’

The office:  

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional ‘anchor days’ where the majority of the team will be in. It’s a great time to join as at the end of this month, we will be moving to a brand new office space set in the heart of Spinningfields, offering the perfect place to collaborate, be creative, get your head down and spend time with your colleagues. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces – from break out areas, to small meeting rooms to beautiful board rooms – and even a studio!
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby means you are spoilt for choice!
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

Note from the Talent Team:

We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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Who is Weber Shandwick?  
 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture   
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role:

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts; and support the development of Weber Shandwick’s wider influencer proposition across the UK.  

  
What will you be doing? 

• Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours. 
• Identify and analyse the right mix of influencers for our clients.  
• Support with the development of campaign frameworks to ensure audience resonance and authenticity.  
• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.  
• Cultivate strong relationships with influencers and their management teams.  
• Developing briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.  
• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.  
• Analysing and measuring the performance of influencer campaigns and refining strategies, delivering actionable insights to clients.  
• Staying ahead of cultural and digital trends.  
• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.  
• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.  
• Effectively support with management of client influencer budgets.  
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients. 

Who are you? 

• The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment. 
• Demonstrated success in managing influencer collaborations (both paid and organic). 
• Understanding of influencer marketing in the context of PR and earned media. 
• Has experience working in PR or marketing, with an understanding of the wider media landscape. 
• Self starter with confidence in outreach and discussions with influencer agents.  
• Possessing a thorough knowledge of social media platforms and their optimal techniques 
• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.  
• Possessing strong communication and negotiation abilities. 
• Possesses skills in data analysis and providing insights to inform campaign optimisation. 
• Has a creative mindset.  
• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns. 
• Has successfully managed budgets for campaigns, including influencer campaigns.   
• A team player who thrives in collaborative, cross-functional environments. 

Core Benefits: 

• Private medical insurance  
• Group life assurance  
• Group income protection  
• Personal pension plan  
• Employee Assistance Programme  

Flexible Benefits: 

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure  
• Flexible working with our 3:2 hybrid work model  
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup  
• Flexible public holidays  
• Inclusive and invisible health policies  
• Buy or sell holiday  
• Additional life assurance cover  
• Critical Illness Insurance  
• Personal Accident Insurance  
• Dental and travel insurance  
• Health screening  
• Gym discounts  
• Cycle to work scheme  
• Health cash plan  
• Exclusive shopping discounts and perks  
• Annual eyecare voucher  
• Season ticket loan  
• Referral bonus scheme  
• Long service bonus  
• Enhanced family leave  

We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

#LI-LM1

Weber Shandwick is looking for a dynamic Creative Director with a mind for helping big brands and corporations navigate the modern world of media (paid, earned, and owned). This candidate is a highly conceptual strategic thinker, guiding award-winning campaigns across both corporate and consumer sectors. You will lead creative development while driving engagement within the earned, digital, and social media landscapes. This role requires a visionary leader who can seamlessly balance the nuances of corporate communication with the energetic creativity of consumer-focused projects. The Creative Director must have excellent presentation and client-facing skills along with the ability to juggle multiple projects at once. They are the consummate collaborator and comfortable working within fluid team structures, working both behind the scenes on big ideas, and managing and mentoring the work of assigned junior talent. This candidate will be responsible for developing campaigns for corporate and consumer-focused work, and contributing to new business efforts as well.

PRIMARY RESPONSIBILITIES

• Ideate and Execute earned and social first creative activations
• Generate corporate narratives for companies, for both internal and external buyers
• Work directly with C-suite to mine for stories and opportunities
• Liaise with client teams to ensure alignment with client objectives
• Collaborate and concept across integrated teams and platforms
• Foster a culture of creative innovation, excellence, and accountability
• Mentor staff, receive and provide constructive feedback
• Remain current, sharing industry best practices, trends, and techniques

BASIC REQUIREMENTS

• 10+ years’ experience in Creative Director role within a creative agency
• Experience in big ideas, brand activations, scripts, social content, and creative writing
• Experience in digital (social, content, video, media, influencer)
• Experience delivering creative campaigns for PR (earned, owned and paid strategies)
• A love and respect for true collaboration between teams, from concept to completion

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Illinois Salary range: $143,000 – $190,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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