Market Research Intern (Summer 2024)

Washington, District of Columbia, United States

Published

02/16/2024

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An internship at KRC Research in Washington, DC is a perfect opportunity to become immersed in the field of opinion research and gain invaluable hands-on business experience. KRC interns work directly with project teams assisting with research design, execution, and analysis. All KRC Research internships are paid and include extensive training opportunities. We highly value our interns and their contributions. In fact, the vast majority of our entry level staff started their career at KRC as interns.

For more details from previous interns, take a look at the following blog posts, and please review our website for information about the qualitative, quantitative, and analytics research.

  1. An Intern Answers the Questions that She Asked in Her Own KRC Interview
  2. The KRC Internship Experience: An Insider’s Perspective

About KRC Research

KRC Research is a leading global strategic market research firm and a member of the Interpublic Group of companies (NYSE: IPG), a global leader in modern marketing solutions. KRC specializes in qualitative and quantitative public opinion research and analytics to drive strategy, start conversations, and measure success. Our work spans the healthcare, corporate, consumer, technology, and financial industries as well as non-profit and government sectors. We work with other agencies within the Weber Shandwick Collective (including Weber Shandwick, Powell Tate, and United Minds) and direct-to-KRC clients. KRC is headquartered in Washington, DC with staff across the U.S.

Qualifications

  1. Strong preference for those who are a graduate student, recent college graduate or current/rising college senior. 
  2. Must be able to work a minimum of 30+ hours per week, with a strong preference for those who can work full-time (40 hours per week). This internship will begin in June 2024 and go through August 2024.
  3. Must have superior analytical and writing skills, be a proactive communicator, and possess a keen eye for detail.
  4. Strong preference for those with previous internship/work experience. (Experience in opinion research is not required.)
  5. Should have an interest in market research including work with data, analytics, or data visualization.

To Apply

  • Please submit each of the following: the online application, a resume, and a cover letter.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Washington, District of Columbia, United States

Market Research Analyst

KRC Research is seeking an Analyst/Senior Market Research Analyst to join our Washington, DC team. Senior Analysts are an integral part of the KRC team, executing both primary and secondary research studies for clients spanning across the family of IPG agencies.

Basic Qualifications:

  • A bachelor’s degree in business, market research, social science or related field
  • 2-5 years market research experience
  • Demonstrated experience executing quantitative and qualitative research projects end-to-end, from conception through final presentation
  • Strong analytical and critical thinking skills
  • Exceptionally strong writing and reporting skills
  • Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable but not required
  • Moderating and interviewing skills/training/experience a plus

This position typically works under the direction of a Research Director, VP or SVP depending on project scope and complexity. Responsibilities may vary but generally include:

  • Participation in client meetings to help advise on approach and scope of research
  • Developing survey questionnaires and qualitative screeners with guidance
  • Testing survey and screener programming for accuracy
  • Communicating project requirements to programming and data collection partners
  • Monitoring data collection progress and managing quotas
  • Development of tab spec and banner plans
  • Recruitment oversight for qualitative work
  • Drafting moderator guides
  • Analyzing data and developing key findings
  • Creating insightful and visually compelling reports and presentations
  • Writing final reports in both PowerPoint and MS Word
  • Interaction with clients as required to meet project needs
  • Generally responsible for overall project management including timing, execution, problem resolution and final deliverables
  • Writing bid requests and assist in drafting business proposals

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

  • Proactive problem solver, eager to learn and take action
  • Highly organized, with particular focus on managing details
  • Committed to the highest level of quality and data accuracy
  • Able to manage multiple projects with competing priorities
  • Comfortable with ambiguity
  • Adept at anticipating client and senior team member needs – can manage up
  • Cares intensely about their clients’ success and the success of the company overall
  • Jumps at opportunities to learn and contribute outside of their area of specialty
  • Thinks strategically; always searching for root causes, not just symptoms

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C.  We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at www.krcresearch.com.  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

#LI-MA1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Vice President, Applied Data Science

Vice President, Applied Data Science

We are looking for a Vice President, Applied Data Science to be part of a successful data science team in a high-growth environment. This person will lead a team tasked with developing advanced analytics solutions to help clients measure and optimize the impact of their marketing and communications activities, including experimentation, media mix modeling, regression and Bayesian based methods and causal modeling.

  • Curious and creative. You thrive on bringing definition to big, undefined problems. You love asking questions, and you love pushing hard to find the answers. You possess a talent for clear, persuasive communication, effectively engaging others and demonstrating the value of your solutions.
  • You have hands-on experience developing data science solutions from concept to production using open-source tools and modern cloud computing platforms.
  • Statistically-minded. You have built models, validated them and back tested them. You know how to interpret a confusion matrix or a ROC curve. You have experience with marketing mix modeling, causal modeling, Bayesian analysis, multivariate and time series analysis and A/B testing. Solid understanding of fundamental statistical concepts (probability, multi-variate testing), experimental design, and measurement methodologies, particularly marketing mix and regression-based techniques.
  • Experience with analytics and data science methodologies designed to evaluate marketing ROI or ROAS.
  • Excellent communication skills with a history of building and maintaining internal and client relationships.
  • Experience leading highly successful teams.

Essential Qualifications:

  • Degree in a quantitative field such as Mathematics, Statistics, Economics, Engineering, Computer Science, or equivalent experience.
  • Excellent communicator with good presentation skills
  • Solid knowledge of advanced machine learning techniques (ex. Arima, Bayesian, Logistic Ridge regression, XG boost) and other algorithms, and integration into analytics workflows
  • 8+ years Data Science experience.
  • 3+ years’ experience leading Data Science teams and managing deliverables.
  • Proficiency coding in Python, R or equivalent
  • Experience with marketing analytics and media mix modeling

About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 80 cities across 34 countries, with a network extending to 128 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising AgeAgency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’sGlobal Digital Agency of the Year in 2016.

The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-MA1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Business Analytics Intern (Summer 2024)

Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic summer intern in Washington, DC, to work with our Analytics practice. 

 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

 

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

 

  • Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

 

General Responsibilities:

  • Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
  • Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
  • Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Participate in strategic brainstorming sessions when invited by account leads or supervisors
  • Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

 

Basic Qualifications:

  • Education: Bachelor’s degree
  • Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from June – August.

 

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

  • Interest in data-based storytelling or data journalism
  • Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
  • Strong verbal and written communication, organizational, time-management, and critical-thinking skills
  • Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
  • Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to solve strategic business and communications problems
  • Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
  • Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.