Public Relations Manager

Brussels, Belgium



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PUBLIC RELATIONS MANAGER, Integrated Media Belgian Market (FR)


About us

Weber Shandwick has always been at the forefront of innovative communications. Our belief is that you have to contribute value to earn value. Value that is worthy of earned media, earned attention, earned reputation, earned loyalty and earned business. Engagement is our currency in communications. No value, no engagement.

We’re lucky to attract some of the best minds in PR & Comms. Our team is dynamic, open-minded, and fun. At Weber Shandwick, you can be yourself and own your impact. We make sure that our account teams not only exist of media experts and strong communicators, but also of specialists in strategy and planning, policy advisors, digital experts, and award-winning creatives.


About the job

We are looking for an experienced Manager with around 5 years of earned strategy and media relations expertise. You would be working on some of our Belgian market key clients in different industries (Technology, Professional services, Sustainability, Food & Agriculture and Healthcare). With the ability to involve and manage different levels of stakeholders, from clients to media to other senior colleagues. You must be native/bilingual in French, have a good command of English. Knowledge of Dutch is a plus.

Your focus will be on all that relates to corporate communications, media relations and thought leadership profiling. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects and offering counsel to junior team members. Experience in issues and crisis communications is a plus.


What you’ll be doing

  • Maintain daily client contact, serving as a trusted resource and advisor.
  • Translate communications plans and strategies into day-to-day tactics.
  • Counsel clients and colleagues on establishing effective relationships with journalists.
  • Lead or co-lead story mining sessions with subject matter experts and client executives; develop news-making story angles that drive coverage results.
  • Understand news cycles, cultural shifts, industry trends and issues that directly and indirectly affect the client and analyze and distill meaningful insights from media coverage in Belgium. Understanding of the pan European/Brussels media landscape is a plus.
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage.
  • Develop strategic messaging; support creation of integrated media plans and proposals.
  • Stay on top of news, trends and influencers in specific industries and be able to link these to your clients’ objectives.
  • Participate in agency development and assist with new business.


What we’re looking for

  • Track record experience of working in public relations in an agency environment or in-house (around 5 years’ experience).
  • Proven experience in media relations / corporate communications and thought leadership. Preferably in the professional services and HR industry. Other areas of interest include sustainability, food & agriculture, technology and healthcare.
  • Demonstrate established relationships with Belgian media (reporters, editors, producers, podcasters, freelancers and contributors).
  • Demonstrated success with media strategy, story development, and pitching.
  • Experience writing PR plans and proposals.
  • Can work independently and as part of a team.
  • Excellent oral and written business communication skills.
  • Instills confidence with clients and colleagues.
  • Strong communicator combined with strong project management skills.
  • Proactive character, able to navigate changeable and fast-paced environments with high expectations.
  • Able to effectively build internal and external relationships.
  • Native/bilingual in French, good command of English, and knowledge of Dutch is a plus.


Note from Talent Team

We appreciate the time you took to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Vice President, Media Relations

Vice President, Media Relations

Weber Shandwick is looking for a Vice President, Media Relations with Consumer experience to join our consumer team.

We Are Seeking: 

We are seeking a passionate Consumer and Food media guru Vice President to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends to drive impact for brands. 

With 8-10 years of experience, you’ll play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. Familiarity with both traditional media as well as digital and social platforms is key.

What You Will Be Doing: 

  • Crafting and telling compelling stories
  • Creating and guiding smart earned-led media strategies across various programs
  • Building and maintaining excellent relationships with national and regional news, sports, music and lifestyle reporters
  • Developing a deep understanding of our client’s business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams
  • Oversee campaign execution, rolling up your sleeves and stepping in where required, and taking accountability for program success
  • Provide expert counsel to clients and colleagues on media trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
  • Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
  • Allocating agency resources in accordance with our client’s budget
  • Bringing a client-focused attitude that results in work being performed to the highest quality standards
  • Presenting on a consistent basis to show crafted strategies for client status calls, new business presentations, special projects
  • Proactively looking for and telling impactful stories for clients that further business objectives

What We’re Looking For:

  • Senior lifestyle/CPG/Food + Beverage media strategist with a minimum of 8 years of experience and increased responsibility overseeing earned media strategy development and execution
  • Knowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferred
  • Experience in other verticals such as corporate, social impact, or tech is a bonus, but not required
  • Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
  • Established media relationships (especially within food and lifestyle verticals) and illustrative examples of past success
  • BA or BS in Public Relations, Communications, Journalism or related field
  • Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
  • A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
  • Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations
  • Working in and/or with large, marketing-oriented companies
  • Effective team supervision and leadership
  • Excellent communication skills; verbal and written
  • Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
  • Ability to counsel senior clients and their executives with flawless earned media strategy
  • Ability to media train senior clients
  • Can integrate earned media strategy seamlessly with digital, social and paid
  • Strong presentation skills and the ability to craft strategy for new business presentations
  • Ability to effectively balance and prioritize multiple projects and deliverables


The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.


We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.