Manager, Insights & Analytics
Chicago, Illinois, United States
Published
08/26/2024
Weber Shandwick – Chicago (hybrid)
Manager, Analytics
You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.
As the core team of global communications powerhouse Weber Shandwick, we are leveraging bleeding edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.
Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.
We Are Seeking:
We are seeking a strategic thinker with a strong analytical mind to help compile and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.
The Analytics Manager will join the Chicago Global Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.
The position will directly report to and work with the Chicago office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.
What You Will Be Doing:
- Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement
- Work with Global Intelligence teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
- Team up with data scientists and senior intelligence leads to design and develop analyses, identifying and articulating insights and building narratives that move internal and external audiences to act on our recommendations.
- Evangelize the use of data to inform decision-making at all levels internally and externally.
- Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Quid, and Trendkite.
- Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
- Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
- Manage reporting tasks and data flows for media, site and social listening insights and reporting.
- Educate non-technical account team members on key requests and analysis process.
- Manage and build relationships with clients and internal account management teams
- Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning
Basic Qualifications
- Strong interest and capacity to translate data and research into strategic insights and recommendations
- Passion for working with data and deriving insights to answer client business questions.
- Experience with social listening tools such as Quid, Brandwatch, and Trendkite is a plus.
- Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
- Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
- 4-7 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
- Ability to work independently and in an integrated team setting.
- Strong communication (written and presentation) skills.
- Commitment to learning and the drive to take initiative.
- Strong organizational skills and attention to detail.
- Comfort with working in and contributing to a fast-paced, team environment.
- Desire and capacity to take full ownership of work tracks and mentor more junior staff.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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Executive Vice President, Analytics
EVP, Analytics & Intelligence Health Practice Lead, Weber Shandwick NA.
Job Description:
The NA head of analytics and intelligence strategy for the Health sector will serve as the region’s most senior Analytics leader supporting the Health practice — providing strategic counsel to clients, building new, bespoke offerings, developing insights for new business pitches, and helping build our reputation as the leading Health communications business in North America.
The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated communications and C-Suite clients. They will be curious, organized, methodical, pragmatic, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions.
They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as senior client leaders – to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth. Very specifically, this individual will immediately take analytics leadership of a top-tier pharmaceutical account – ensuring scoped work is delivered flawlessly, organic opportunities are surfaced and brought to life, and both client and inter-agency relationships are forged.
Requirements
- 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience)
- Proven ability to counsel Fortune 100 clients
- Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams
- Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
- Health sector experience, ideally designing and delivering solutions for payor, provider, pharma and/or major health systems in the US.
- Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix
- Passion for innovation and technology
- Behavioral Science experience is a plus
Skills
- Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore
- Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards
- Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
- Experience turning raw, unstructured data into insights, stories, and strategies
- Experience pitching new business and leading or supporting complex RFP submissions
- Hands-on experience in managing data and data mining
- Ability to develop frameworks for steering complex insight/analytics projects
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $250,000 – $300,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Director, Data Engineer
Weber Shandwick is seeking a Data Engineer with 5+ years of experience building and maintaining data pipelines, databases, and processing systems. The ideal candidate will have strong proficiency in Python and have extensive experience developing sophisticated data pipelines using Apache Airflow and Kubernetes for large scale-tasks.
The successful candidate will be responsible for developing, testing, and maintaining architectures, including databases and large-scale processing systems. They will also be expected to recommend and implement ways to improve data reliability, efficiency, and quality. This role requires a high level of creativity and attention to detail, as well as excellent communication skills.
Key Requirements:
- 5+ years of experience as a Data Engineer using proven, industry-leading cloud platforms, specifically within AWS.
- Proficiency in Python using Pandas Dataframes.
- Experience developing sophisticated data pipelines using Apache Airflow.
- Familiarity with container orchestration systems like Kubernetes and using Kubernetes within Apache Airflow for large scale tasks.
- Experience with UI work using Python frameworks like Streamlit, Flask or similar.
- Excellent written and spoken communication skills.
- Ability to conduct independent work and manage projects from beginning to end.
Preferred Qualifications:
- Relevant AWS certifications.
- Experience with social media data and APIs.
- Working knowledge of BI platforms such as Domo, Tableau, Power BI, Qlik, etc.
- Experience working in an agency.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $115,000 – $140,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR2
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Vice President, Analytics
VP, Analytics and Intell.
Description
You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for existing and new Healthcare clients.
Weber Shandwick seeks an experienced VP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our Healthcare clients.
This position will sit on New York’s Analytics team but will work hand-in-hand with client experience leaders across the global network. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated Healthcare marketing and corporate communications audiences.
The position will directly report to the Head of Analytics for the East region and will support teams across all North American practice areas and lead Weber Shandwick’s most complex Healthcare analytics work.
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Lead Quantitative Healthcare Analytics team
- Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams
- Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work
Engage Client Experience Leads
- Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices
- Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients
- Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick
Contribute to the development of new analytics tools and techniques/methodology
- Engage as an active participant in product development work with data science, data engineering and product management organization
- Be the voice-of-the-customer as company seeks to break new analytic ground
Requirements
Minimum Requirements
- 10-12 years of related professional experience within an agency, consulting or corporate setting
- Talent development experience and skill in building, leading, coaching, and motivating analyst teams
- Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
- Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix
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- Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data
- Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore
- Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint
- Hands-on experience in managing data and data mining
- Ability to develop frameworks for steering complex insight/analytics projects
New York Salary range: $135,000 – $170,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.