Lead Content Strategist

New York, New York, United States

Published

02/05/2024

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Lead Content Strategist (Sr. Manager, Web Content Strategy) – This role has a remote option. 

Resolute Digital is an award-winning creative agency that creates best-in-class digital experiences for some of the world’s biggest global brands. We’re looking for a Lead Content Strategist to join the agency’s Creative Experience and Technology practice. Specifically, this role is accountable for strategy, development, and execution of content strategy and content design across multiple platforms for clients. The Lead Content Strategist will collaborate with our user experience, search, development, editorial, and solutions teams to provide strategic counsel and data-driven content insights throughout the full project lifecycle. Sound like you? Keep reading!

About You

You are client-facing with experience indirectly or directly leading projects from pitch or ideation through flawless execution. One of the most important aspects of this position is the ability to be the conductor of the team and be a proactive, solution-oriented, and collaborative practitioner.

You must be a self-starter with a passion for digital and collaborating across creative, user experience, account, technology and digital production. You should enjoy working in a team environment and be detail oriented with respect to tasks and communication, across multiple projects and accounts.

You are part wordsmith extraordinaire, part analytic thinker with an insatiable desire for solving our clients’ complex business challenges. You have a strong background in User-Centered Design and Editorial working with cross-functional teams. You should be comfortable being accountable for all aspects of content strategy deliverables on large-scale account(s) ranging from content audits and strategic frameworks—and everything in between.

Job Responsibilities

You know you’re ready to become a Lead Content Strategist at Resolute if you can effortlessly:

  • Collaborate with UX, search, and business stakeholders to develop a sound content strategy for website redesigns, brand campaign landing pages, or net new websites.
  • Creating captivating and engaging client presentations and workshops, including facilitating internal and external sessions.
  • Partner with content creators to ensure work falls in line with the content strategy: on-brand and consistent in terms of style, quality, and tone of voice, and appropriate for the intended audience.
  • Serve as a UX Writer / Content Designer on projects as needed, creating engaging and conversational web content for branded and unbranded websites.
  • Configure and manage content inventories and audits.
  • Create content templates, outlines, and summaries incorporating metadata.
  • Edit copy from copywriters to ensure it falls in line with the content strategy.
  • Liaise with UX designers on crafting wireframes and content models (skeletons) using Figma, XD, or Sketch real-time and offline via annotations.
  • Optimize content for search engines, accessibility, voice search, and mobile experiences.
  • Conduct quantitative and qualitative content analysis on current sites, both owned and competitors.

Preferred Qualifications

But you’ve never just given the minimum in life, right? Ideally you have experience:

  • Creating navigational models and website taxonomies for large, Enterprise clients
  • Working within a modular and component-based framework or content management system
  • Partnering with Search and Analytics teams to make data-driven optimization recommendations
  • Researching, analyzing, and integrating keywords into copy and strategies
  • Proposing content balance recommendations for both formats and content types 

About Resolute Digital

Resolute Digital is a data driven marketing and technology firm headquartered in New York.  Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.

Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

NYC Salary range: $85,000 – $110,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

#LI-MA1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Is this you? 

 

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Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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If that is you, let’s talk!

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The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

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  • MyDays – Flexible holiday schedules
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  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.