Junior Copywriter

EVP, Analytics & Intelligence Health Practice Lead, Weber Shandwick NA.  

Job Description: 

The NA head of analytics and intelligence strategy for the Health sector will serve as the region’s most senior Analytics leader supporting the Health practice — providing strategic counsel to clients, building new, bespoke offerings, developing insights for new business pitches, and helping build our reputation as the leading Health communications business in North America.   

The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated communications and C-Suite clients. They will be curious, organized, methodical, pragmatic, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions. 

They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as senior client leaders – to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth. Very specifically, this individual will immediately take analytics leadership of a top-tier pharmaceutical account – ensuring scoped work is delivered flawlessly, organic opportunities are surfaced and brought to life, and both client and inter-agency relationships are forged. 

Requirements  

• 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience) 

• Proven ability to counsel Fortune 100 clients 

• Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams  

• Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations  

• Health sector experience, ideally designing and delivering solutions for payor, provider, pharma and/or major health systems in the US. 

• Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix 

• Passion for innovation and technology 

• Behavioral Science experience is a plus 

Skills 

• Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore 

• Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards  

• Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data) 

• Experience turning raw, unstructured data into insights, stories, and strategies 

• Experience pitching new business and leading or supporting complex RFP submissions 

• Hands-on experience in managing data and data mining  

• Ability to develop frameworks for steering complex insight/analytics projects 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $250,000 – $300,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

POSITION PROFILE

We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

Freelance Copywriter

Primary Location: Canada-Ontario-Toronto

DESCRIPTION

At Weber Shandwick, we believe that being open, aspirational and entrepreneurial is what it takes to engage people and deliver impactful, award-winning work in a rapidly-changing environment.

Our journey to-date might surprise you. Weber Shandwick long has been known as one of the most highly-regarded PR agencies in the world. But now, we also lead social, digital and traditional advertising assignments for some of the world’s most enduring companies and social causes.

Weber Shandwick Canada boasts an impressive list of awards, including PRovoke Canadian Agency of the Year (2021), IABC Canadian Large Agency of the Year (2019, 2020,2021 + 2024) and CPRS Canadian Creative Campaign of the Year (2019, 2020 & 2021). We also offer one of the most exciting client list of any agency in the country including McDonalds, OLG and Mondelez (OREO). But we’re still just getting started. We’re creatives, makers, producers, designers, strategists and technologists who love to unite around ideas with the ability to transcend culture.

POSITION PROFILE

We are seeking a Copywriter with strong earned, social and conceptual expertise to support our creative team on a freelance basis. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. They need to be obsessive about big ideas and crafting stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

 

ABOUT WEBER SHANDWICK 

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1