Manager - Influencer

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the relevant platforms, latest technology and insightful strategy to craft stories that make meaningful impact for some of the world’s leading brands and businesses like Ancestry, Pinterest, Lingo and Primark to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A snapshot of the role:

• The Consumer Practice at Weber Shandwick creates world-class work and words got out…Our reputation for delivering engaging communications that strike up conversations between consumer and brands means we’re working with an enviable client list across a diverse range of sectors.
• But we won’t stop there! The team is growing and we’re looking to bring in a Junior Associate (Junior Account Executive) with strong media relations experience to bring the heat.
• As a leading global PR firm and PR Week’s #1 Consumer PR agency in 2021, we can offer you real opportunities for development and somewhere to cultivate your passion.  

What will you be doing?  

• Developing strong media relationships, proactively identifying and driving media opportunities which support the client’s business objectives 
• Meet with key media contacts face to face to form relationships and your little black book and feedback key information 
• Building relationships with influencers and working across influencer activation campaigns, as well as bigger integrated campaigns 
• Manage status reports, trackers and media lists for client accounts
• Generate story ideas, play an active role in brainstorming sessions
• Staff client events, managing onsite media and influencers, contributing to event management materials like event bibles and guest lists
• Contribute to internal and client meetings, building confidence in presenting to a range of audiences
• Demonstrating a solutions-first mindset, exploring multiple approaches when faced with a challenge
• Drafting various pieces of content including press releases and media alerts, media pitches and assisting the team to ensure copy is prepared, approved and submitted in line with deadlines and much more! 

Ideal Experience Required:

• Experience working on PR campaigns with national consumer brands 
• Experience building media lists, looking at traditional and new forms of media to drive brand stories
• Strong written communication skills and meticulous attention to detail 
• Be happy presenting – whether internally or to a client 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-LW1

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.  

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact 
• Creating impactful creative campaigns that tap into culture 
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

We are looking for a highly-experienced Account Director to join our Consumer team in London. You’ll be collaborating with a brilliant team to oversee the running client work – both locally and globally – as well as provide counsel and strategic direction, and motivate the team to craft work that truly is their best.

What will you be doing?

• Develop and maintain positive relationships with clients and improve the company’s reputation in terms of delivery and quality
• Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients
• Lead the delivery of high quality earned activity, which includes development of media and channel strategies, story development and management of third parties
• Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
• Successfully manage client expectations, team resources, and deliverables around major campaigns and projects
• Function across disciplines with a knowledge of social media strategies and tactics
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc
• Understand industry issues that directly and indirectly affect the client
• Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach
• Develop and builds relationships with media
• Brainstorm and bring to life compelling ideas for client and media
• Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally

Who are you?

• A brilliant understanding of what makes an earned story – and how to make them travel across multiple channels
• An excellent communicator, you’ll build connections quickly with the people around you
• Strategic mindset – you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
• Proven project management skills, leading multiple teams, as well as interagency, to deliver work that
• Strong social and digital acumen – highly competent at developing and executing influencer programs, social listening and wider digital and social strategies

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Flexible public holidays
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-JG1

Who is Weber Shandwick?  
 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture   
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role: 

 
We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts, and support the development of Weber Shandwick’s wider influencer proposition across the UK.  

  
What will you be doing? 

• Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours. 
• Identify and analyse the right mix of influencers for our clients.  
• Support with the development of campaign frameworks to ensure audience resonance and authenticity.  
• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.  
• Cultivate strong relationships with influencers and their management teams.  
• Developing briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.  
• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.  
• Analysing and measuring the performance of influencer campaigns and refining strategies, delivering actionable insights to clients.  
• Staying ahead of cultural and digital trends.  
• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.  
• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.  
• Effectively support with management of client influencer budgets.  
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients. 

Who are you? 

• The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment. 
• Demonstrated success in managing influencer collaborations (both paid and organic). 
• Understanding of influencer marketing in the context of PR and earned media. 
• Has experience working in PR or marketing, with an understanding of the wider media landscape. 
• Self starter with confidence in outreach and discussions with influencer agents.  
• Possessing a thorough knowledge of social media platforms and their optimal techniques 
• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.  
• Possessing strong communication and negotiation abilities. 
• Possesses skills in data analysis and providing insights to inform campaign optimisation. 
• Has a creative mindset.  
• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns. 
• Has successfully managed budgets for campaigns, including influencer campaigns.   
• A team player who thrives in collaborative, cross-functional environments. 

Core Benefits: 

• Private medical insurance  
• Group life assurance  
• Group income protection  
• Personal pension plan  
• Employee Assistance Programme  

Flexible Benefits: 

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure  
• Flexible working with our 3:2 hybrid work model  
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup  
• Flexible public holidays  
• Inclusive and invisible health policies  
• Buy or sell holiday  
• Additional life assurance cover  
• Critical Illness Insurance  
• Personal Accident Insurance  
• Dental and travel insurance  
• Health screening  
• Gym discounts  
• Cycle to work scheme  
• Health cash plan  
• Exclusive shopping discounts and perks  
• Annual eyecare voucher  
• Season ticket loan  
• Referral bonus scheme  
• Long service bonus 
• Enhanced family leave  

Note from the Talent Team:

We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 #LI-LM1