EVP, Healthcare Communications

ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. AB InBev, Ikea and Princes to name a few.  

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:  

• Developing data driven insights and strategies to drive measurable impact 
• Creating impactful campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

This is a client facing role where you will be exposed to a varied client portfolio and will play a key role in the delivery of high-profile communications campaigns across multiple markets.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Managing multiple digital work streams across various client accounts
• Developing social media content and assist with content production from concept to execution
• Supporting influencer identification, coordination and management, including conducting research, maintaining databases and coordinating activation logistics in partnership with our influencer experts
• Conducting digital and social media platform and advertising research
• Overseeing digital evaluation and reporting and develop insights
• Preparing for and participate in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
• Keeping pace with social media / digital industry trends and developments

Who are you?

• Previous experience in a similar role at intermediate level
• Excellent project digital and social skills
• Good written and verbal communication skills
• Should have experience in at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Our Values and Behaviors:

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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About the opportunity: 

Weber Shandwick is currently seeking an ambitious Consumer PR professional for our Tokyo office to oversee key international accounts. Employees belong to one of four Communities – Insights, Content, Integrated Media and Client Experience (CX). As a CX Vice President, the ideal candidate will enjoy managing complex projects and implementing on strategy with a high degree of autonomy.

Working in close partnership with highly sophisticated clients, you will have the opportunity to lead digital and integrated programs and to deliver potentially award-winning work.

Reporting to the head of the Consumer team, you will be responsible for the continued education and growth of your team members, and helping to drive new business for the Consumer team.

Responsibilities:

• Planning and execution of communication strategies and tactics, including integrated communication solutions, both domestically and abroad
• Strategic counsel for clients on communication solutions
• Project management and oversight
• Leading the ideation and creative process of your team
• Development of digital and social strategies, working together with internal digital team
• Oversee your teams’ content creation for print, digital and social
• Arrangement and coordination of interviews and meetings with key journalists for senior client spokespeople
• Managing existing clients and developing new clients, to grow the Consumer business

Requirements:

• Strong background in consumer PR
• Prior experience working in a PR or marketing agency preferable
• Proven ability to successfully manage teams
• Skilled in traditional media relations with print and broadcast journalists
• Experience in planning and execution of multi-channel communications strategies and tactics
• Social media savvy
• Fluent in both Japanese and English, and a native speaker of either one
• Strong writing skills in native language
• Project management experience and skills

COMPANY OVERVIEW

Part of The Weber Shandwick Collective, we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.  

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year and PRovoke Global SABRES’ 2024 Global Healthcare Agency of the Year, as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024.  

TWSC VALUES  

Everything we do at TWSC is rooted in our core values of CURIOSITY, INCLUSION, COURAGE and IMPACT. 

We believe that the world of work has changed, which is why we have developed a unique employee experience that reflects the world we’re living in. Here’s what we offer:  

Flexible Working – We understand the need for flexible working and empower our employees to deliver impactful work wherever they are based.  

Global Mobility –We unlock opportunities for our employees by utilising our powerful network, and through our mobility initiative Access All Areas, which includes policies on ‘Work from Anywhere’, ‘International Relocation’ and our global ‘Explorer Program’  

Inclusive Culture – We look for qualified people from all backgrounds who are restless, curious and want to deliver impactful work in an environment where everyone can be their authentic selves. We strive every day to foster as inclusive a culture as possible. 

Mental Health and Wellbeing – Helping our people stay happy, healthy, and productive is our number one priority, so we’ll support your day-to-day life with our bespoke Intellect wellbeing offering.  

A note on inclusion

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

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