Group Creative Director

POSITION PROFILE

We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

We are seeking a new Senior Strategist to join our team. The ideal candidate is someone who has previous strategy experience, a strong interest and aptitude in social media platform work, and a foundation of integrated digital media skills. You’ll be expected to work within an integrated team, working with account, creative and analytics functions to ensure flawless strategic execution of the client business objectives.

 

Position Description 

• Work both independently and collaboratively to develop campaign briefs and strategies, as part of cross-functional teams
• Stay up to date on the digital latest trends, creating reports and guiding the team on activating against those trends
• Help turn research-based observations into inspiring insights and creative brief
• Have a deep understanding of social media platforms within an understanding of how to best execute on each individually
• Develop crisp and compelling content for client decks and pitches
• Perform business analysis, data mining, and visual storytelling
• Actively contribute to client meetings, creative brainstorms and strategy sessions
• Cultivate relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teams

 

Qualifications

• 4-5 years of relevant work experience
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Knowledge of social platforms, including paid amplification and campaign optimization
• Strong knowledge of broad set of audience, insights and analytics tools such as YouGov, MRI, GWI, WARC, etc.
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication and presentation skills
• Demonstrated ability to construct an argument supported by evidence
• An active curiosity about brands and culture
• Ability to quickly understand and translate complex business or policy issues
• Strong time management, project management and organizational skills
• Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
• Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
• Proactive, self-starter who can work well both independently and as part of a team

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

SENIOR MANAGER, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to support the account lead in spearheading an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Senior Manager with in-depth consumer marketing experience to play a key supporting role in some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Senior Manager, Consumer, CX role is responsible for helping to drive the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Support the overall account lead in sharing responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Help drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively support and suggest improvements to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

 

Qualifications:

You have…

• 6 – 7 years public relations experience
• Agency experience (strongly preferred)

• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1