Business Analytics Intern (Summer 2025)

An internship at KRC Research in Washington, DC is a perfect opportunity to become immersed in the field of opinion research and gain invaluable hands-on business experience. KRC interns work directly with project teams assisting with research design, execution, and analysis. All KRC Research internships are paid and include extensive training opportunities. We highly value our interns and their contributions. In fact, the vast majority of our entry level staff started their career at KRC as interns.

For more details from previous interns, take a look at the following blog posts, and please review our website for information about the qualitative, quantitative, and analytics research.

1. An Intern Answers the Questions that She Asked in Her Own KRC Interview
2. The KRC Internship Experience: An Insider’s Perspective

About KRC Research

KRC Research is a leading global strategic market research firm and a member of the Interpublic Group of companies (NYSE: IPG), a global leader in modern marketing solutions. KRC specializes in qualitative and quantitative public opinion research and analytics to drive strategy, start conversations, and measure success. Our work spans the healthcare, corporate, consumer, technology, and financial industries as well as non-profit and government sectors. We work with other agencies within the Weber Shandwick Collective (including Weber Shandwick, Powell Tate, and United Minds) and direct-to-KRC clients. KRC is headquartered in Washington, DC with staff across the U.S.

Qualifications

1. Strong preference for those who are a graduate student, recent college graduate or current/rising college senior. 
2. Must be able to work a minimum of 30+ hours per week, with a strong preference for those who can work full-time (40 hours per week). This internship will begin in June and go through August.
3. Must have superior analytical and writing skills, be a proactive communicator, and possess a keen eye for detail.
4. Strong preference for those with previous internship/work experience. (Experience in opinion research is not required.)
5. Should have an interest in market research including work with data, analytics, or data visualization.

To Apply

• Please submit each of the following: the online application, a resume, and a cover letter.

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic Intern in Washington, DC, to work with our Advanced Data Solutions (ADS) practice.

Our Data Engineering internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

The intern assigned to our ADS team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using data to solve strategic business and communications problems. As a data engineering intern, you’ll leverage your knowledge and skill to access data from multiple data sources, build scalable and reusable data pipelines and process data that can be easily used for modeling and mining needs.

General Responsibilities:

• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Assemble large, complex data sets that meet business requirements through web scraping or API’s
• Assist in the design, implementation, and maintenance of large-scale processing systems using tools like Apache Kafka and Apache Spark.
• Aid in the management of our data warehouse solutions, ensuring the timely and accurate provision of data to stakeholders.
• Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
• Mine and analyze data to drive optimization and improvement of campaign management, marketing techniques and business strategies
• Coordinate with different teams to implement models and monitor outcomes

Basic Qualifications:

• Education: Bachelor’s degree
• Availability: 40 hours a week this Summer

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable candidate.

• Experience with some or all of the following: AWS or GCP platform, Python, SQL, R
• Experience with extraction and integration of data from multiple data sources
• Familiarity with databases (e.g., SQL, NoSQL) and data warehousing concepts.
• Basic understanding of distributed systems and big data technologies like Hadoop, Spark, etc.
• Experience with data visualization tools like Tableau
• Interest in data-based storytelling
• Basic understanding of intersection of traditional and digital PR and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels

Washington D.C. Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for a existing and new portfolio of clients. This position will lead Analytics and Intelligence on one of our largest client accounts, while also helping to lead our regional team and portfolio. The position will directly report to the Head of Analytics for the East region.

Weber Shandwick seeks an experienced SVP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our clients.

The role will partner closely with brand strategists and creative teams to drive strategy and insights for our brands. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated audiences.

Responsibilities

• Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams.
• Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work.
• Design and manage complex reporting and monitoring workflows for one of our largest technology accounts.
• Develop social and cultural insights, leveraging proprietary technologies and tools, to support our Strategy and Media teams on one of our largest technology accounts.

• Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices.
• Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients.
• Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick.
• Contribute to the development of new analytics tools and techniques/methodology.
• Engage as an active participant in product development work with data science, data engineering and product management organization.

• Be the voice-of-the-customer as company seeks to break new analytic ground.

Requirements

Minimum Requirements

• 12-15 years of related professional experience within an agency, consulting or corporate setting
• Talent development experience and skill in building, leading, coaching, and motivating analyst teams
• Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
• Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix
• Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data.
• Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore.
• Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint.
• Hands-on experience in managing data and data mining.
• Ability to develop frameworks for steering complex insight/analytics projects.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $200,000 – $245,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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