Associate Director (VP), Paid Media

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.  

Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA and Pinterest to name a few.   

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism,  tech,  health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture   
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

 

What’s happening?

Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate practice in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.  

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, and manage the flawless execution of activities.  

While we’re looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas – whether that’s diving into digital and design, or an appetite to engage more in public affairs. We’re keen for this role to deliver as many new opportunities for the candidate as possible!  

 

What will you be doing?

• Be responsible for the delivery of an exceptional client experience by acting as a primary day-to-day contact for clients, who will come to you for valued counsel and recommendations 
• Develop and oversee the execution of media/campaign strategies 
• Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting 
• Overseeing all facets of media programmes and materials, and a play substantial role in media pitching 
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives 
• Supporting the development and presentation of new business pitches 

Who are you?

• Previous experience in Corporate PR, ideally in an agency environment 
• An interest in the complex world of Corporate comms – in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries   
• Proficiency in both media relations and the delivery of an exceptional client experience 
• A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications 
• Experience working with multiple disciplines and specialists to deliver integrated campaigns 
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc. 
• Strong presentation skills and a desire and experience being involved in new business pitching 
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel 
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content 
• A proactive approach to identifying opportunities for the client, practice and team 
• Attentive to detail and quality 
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions 

Perks and Benefits:

• JUICE – Our flexible working model   
• 25 days annual leave + birthday and festive period off   
• Personal pension plan  
• Cycle to work scheme   
• Private dental insurance   
• Gym discounts   
• Health cash plan    
• Group life assurance  
• Group income protection  
• Flexible life insurance   
• Critical illness insurance   
• Buy & sell Holiday   
• Private pension plan   
• Travel Insurance   
• Private medical   
• Monthly social events organised by the Manchester office’s ‘Culture Club’  

#LI-LM1

Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
• Understanding of performance marketing tactics focused on results
• Background in demand gen, lead gen and social media marketing
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• Experience in development of project plans, calendars, and workflow processes
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

 

 

Weber Shandwick – Baltimore 

  

 

VICE PRESIDENT, BUSINESS MARKETING 

Baltimore, Maryland, United States 

 

Weber Shandwick is seeking a talented Vice President, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.  

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.  

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns. 

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk! 

 

 

RESPONSIBILITIES 

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs 

• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles 

• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences 

• Serve as a lead business marketing strategist for key clients and internal teams 

• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects  

• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways 

• Manage multiple projects at various stages simultaneously, while managing budgets and staffing  

• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy 

• Support new business development efforts 

  

QUALIFICATIONS 

• 10-12 years’ experience 

• Previous experience with a digital marketing or digital agency strongly preferred 

• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals 

• Proven expertise in B2B and/or integrated digital campaigns 

• Background in demand gen, lead gen, sales enablement, ABM and email marketing 

• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot) 

• Experience working with creative and/or technical teams 

• Success in participating in the new business process 

• Outstanding written and verbal communication skills 

• Familiarity and comfort working with senior-level clients as well as integrated agency teams 

• Experience in managing/providing oversight for junior or mid-level team members 

 

 

 

More on the Essentials: 

• Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity. 

• Communication: Speak, write and edit succinctly and compellingly. 

• Storytelling: Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next. 

• Management: Meet deadlines and deliver results. Work fast and work well. 

• Interpersonal: Collaborate well, whether it’s in our team, with client or network teams 

• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.   

• Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus. 

• Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential. 

• Spark: Understand what sets you apart. 

• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success. 

 

  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $113,000 – $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1