Associate Director (VP), Paid Media

 

 

Weber Shandwick – Baltimore 

 

VICE PRESIDENT, BUSINESS MARKETING 

Baltimore, Maryland, United States 

 

Weber Shandwick is seeking a talented Vice President, B2B Digital to join our team!  

In our hybrid model, we’re looking for colleagues energized about new, highly flexible ways of working, with a mix of remote and onsite work. This role will be a key contributor to client partnerships in Baltimore and in offices across our North America network, particularly in Washington, DC. 

We are seeking a leader who is passionate about all things digital and ready to bring that energy to our high-performance, collaborative team. A successful Vice President candidate will have a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns. Above all, you love working with clients and solving their challenges. 

You will work closely with senior and junior staff members across several teams to provide counsel and manage day-to-day work in a client-facing capacity. On any given day, you could be working on marketing automation strategy, content development, mapping user journeys, liaising with the client on a paid campaign, and/or helping to launch a podcast.  

The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a suite of digital solutions or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production. 

If you are accustomed to wearing many hats and are eager to gain more experience working across the digital spectrum, this is a great team to join.    

 

If that is you, let’s talk! 

 

RESPONSIBILITIES 

• Development and implement fully integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs 

• Execute digital engagement campaigns for top-tier clients using marketing automation tools, especially for audiences with long sales cycles 

• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences 

• Serve as a lead digital strategist for multiple clients and internal functions 

• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects  

• Inform the development of creative and editorial assets to resonate with priority audiences and ensure channels are being used in high-value ways 

• Manage multiple projects at various stages simultaneously, while managing account budgets and staffing  

• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy 

• Support new business development efforts 

  

QUALIFICATIONS 

• Bachelor’s degree 

• 10 – 12 years’ experience 

• Previous experience with a digital marketing or digital agency strongly preferred 

• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals 

• Proven expertise in B2B and/or integrated digital campaigns 

• Experience with B2B automation platforms and MarTech tools (eg- Salesforce, Marketo, Pardot, etc.) 

• Experience working with creative and/or technical teams 

• Success in participating in the new business process 

• Outstanding written and verbal communication skills 

• Familiarity and comfort working with senior-level clients as well as integrated agency teams 

• Experience in managing/providing oversight for junior or mid-level team members 

 

  

What we’re looking for: 

• Experience in integrated digital marketing strategy and execution 

• Ability to build fully integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands 

• Experience in conducting research of various types such as; market landscape, persona, competitor and content research 

• A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency 

• Experience in development of project plans, calendars, and workflow processes  

• Strong client management and counsel skills 

• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects 

• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR 

• Strong understanding of digital analytics, measurement and performance-driven insights 

• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.) or relevant growth/performance marketing experience 

• Background in demand gen, lead gen, sales enablement, ABM and email marketing 

• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice 

 

The Essentials: 

• Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must. 

• Communication: Speak, write and edit succinctly and compellingly. 

• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 

• Management: Meet deadlines, put out fires and multi-task. Work fast and work well. 

• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 

• Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.   

• Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus. 

• Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential. 

• Spark: Understand what sets you apart. 

• Growth: Recognizing where you can grow and be open to learning opportunities. 

  

Additional Responsibilities: 

• Be the lead strategist for digital clients 

• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 

• Provide client counsel while serving as a strategic driver for client meetings and presentations 

• Expand the digital deliverables and offerings for our team 

• Assist in the development and implementation of paid, owned and earned programs 

• Efficiently manage client and team resources and deliverables around major campaigns and projects 

• Write content briefs and develop project timelines 

• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns 

• Have excellent organization and time management skills 

• Have very strong written and verbal communications skills 

• Be able and eager to quickly learn new systems, tools, approaches and platforms 

• Effectively manage client and team expectations around timelines, work, and deliverables 

  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $113,000 – $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

 

 

Who is Weber Shandwick ? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity, and purchase by delivering value to people around the works, with deep specialisms across food & drink, travel and tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment and lifestyle and energy. We are known for:  

• Developing data driven insights and strategy to drive measurable impact  

• Creating impact creative that taps into culture  

• Creating channel and platform agnostic campaigns that grow organically 

• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role:  

Based in London and working as part of our in-house, integrated design team, you are a PowerPoint expert and passionate about presentation design, who prides themselves on creating visually stunning and engaging decks. You are a team player who works collaboratively to help bring creative ideas and documents to life in a visually compelling way. 

 
What will you be doing?   
 

• Design and produce highly creative and impactful PowerPoint presentations for our existing clients and New Business opportunities. 

• Ability to demonstrate the technical know-how to maximise PowerPoint’s functionality and tools to deliver highly creative, visually engaging, and on-brand presentations. 

• Work closely with our Creative, Consumer, and New Business teams to craft and communicate complex ideas and proposals visually and effectively. 

• Responsible for maintaining the very highest creative standards for all our presentations and playing a key role in the production process. 

• Keeping up to date with design trends and adopting techniques to produce high-quality presentations. 

• Conceptually minded to help convey and deliver ideas effectively to our internal stakeholders. 

• A strong eye for detail, with an all-round passion for presentation design, layouts, and general art direction. 

Who are you? 

• Professional in conduct with internal team members 

• Display a can do, will do attitude with teams and the wider agency 

• A proactive and collaborative team player 

• A passion for design and the craft of presentation design 
• Invested in developing your skills and elevating work through constructive and fair critique 

Ideal Experience Required: 

• Pervious experience working in a creative environment 

• Expert knowledge of Microsoft Powerpoint essential as well as a working knowledge of Figma and the Adobe Creative Suite 

• A portfolio that demonstrates a range of visually engaging presentation documents and an appreciation of art direction 

• Strong communication skills, showcasing the ability to collaborate with colleagues across various parts of the business 

• Ability to clearly understand and process internal feedback in a collaborative and pragmatic fashion 

• Ability to work under pressure and proactively manage time, meeting deadlines and plan and prioritise workload to ensure all tasks are completed in line with agreed deadlines 

• Impeccable attention to detail and an eye for the latest trend in presentation design 

Who are we:   

Weber Shandwick are a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.  

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018.  

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.  

Weber Shandwick is part of the wider Interpublic Group. Check out more about team, the work, and what it’s like to work at Weber Shandwick here  

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

Our Values and Behaviors:  

  

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:  

  

1. CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions 

1. INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias  

1. COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made   

1. IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world   

 

What’s in it for you:  

• JUICE – Our flexible working model  

25 days annual leave + Birthday and festive period off 

• Personal pension plan 
• Cycle-to-work scheme  
• Private dental insurance
• Gym discounts
• Heath cash plan   
• Group life assurance
• Group income protection
• Flexible life insurance  
• Critical illness insurance  
• Buy and Sell Holiday  
• Travel Insurance  
• Private medical

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

 

Senior Manager, Social Strategy

 

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?  

If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Senior Manager, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Senior Manager you will work closely with both senior and junior staff members across several teams to provide sound digital counsel and manage day-to-day work. Prepare to manage up, manage down, and work alongside some of the smartest folks you could ever hope to call colleagues. And yes, we like to have fun while we do it. All ultimately in service of helping our clients—some of the world’s leading brands—drive their businesses forward. 

This is a client-facing role so the ability to work with all types of people is really important. 

Who Are We Looking For? 

Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to gets stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly. 

POV: You’re our new Senior Manager, Social Strategy 

 On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients. You will get a chance to help us win some of our next biggest clients and you will have ample opportunities for mentorship, professional development, and teaching all of your colleagues a little something yourself. 

TL;DR – you LOVE social, you speak internet, are a versatile up and coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital. 

RESPONSIBILITIES 

This is what you can regularly expect your work to look like. 

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
• Educate clients and colleagues about emerging trends, platforms and best practices
• Implement digital engagement campaigns for top-tier clients
• Serve as a platform strategist lead for multiple clients and internal functions
• Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
• Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.  
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
• Support new business development efforts in pitch development and presentations 

 

REQUIRED QUALIFICATIONS 

We think you will be most successful with this background but if this isn’t quite you and the role speaks to you, we encourage you to apply. 

• 5-7 years in digital communications and marketing positions in roles focused on social media
• Experience supporting large clients or organizations driving innovative social media programs
• Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
• Experience working closely with several types of teams such as creative, strategy, media planning and PR
• Familiarity and comfort working with senior-level stakeholders and clients
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
• Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
• Ability to manage multiple projects at various stages simultaneously
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team  
• Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor) 

SKILLS 

This is what you need to know and be able to do with confidence in this role. 

• Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
• Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
• Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
• Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
• A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
• A clear communicator and persuasive presenter both virtually and IRL
• Ability to think strategically about the development of social media programs and how to use social platforms effectively
• Demonstrated success translating client needs into workable plans/projects
• Strong organizational, time management and project management skills
• Ability and desire to quickly learn new systems and tools
• Self-motivated, entrepreneurial and endlessly curious 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Illinois Salary range: $81,000.00 – $98,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1