Associate, Corporate Issues
New York, New York, United States
Published
01/16/2025
Associate
Weber Shandwick’s Global Crisis team helps leading organizations across the world both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to predict, prepare, and navigate them effectively. From conspiracy theories, environmental incidents and multinational bankruptcies to executive controversies and sweeping product recalls to high-profile litigation and fake news, we live at the front lines of media, culture, and conversation. Whether it is a program affecting internal stakeholders, managing expectations around financial data and results, or an external effort to protect or defend an organization’s reputation, we work together with colleagues from around the country and globe daily, supplying crisis counsel to clients across industries and sectors, making deep curiosity a requisite for this position.
Candidate Qualities
As an Associate, you will have the unique opportunity to help drive communications around these challenging and exciting projects, with the opportunity to work on Issues and Crisis situations as well as Capital Markets financial communications projects. You will be a day-to-day leader among the team’s Associate-level staff, working directly with senior leadership to help drive research, develop materials, staff projects, build media lists, scope work, support new business, manage vendors, track budget and balance multiple shifting priorities in real-time. The ideal candidate will have excellent writing skills and the ability to perform in a fast-paced, deadline-oriented environment. You will be intimately familiar with current events and news trends and be able to translate that knowledge into actionable insights for clients. This extends to social and digital communications: you must have true analytical fluency in this area. The ideal candidate would also follow markets and financial news with an understanding of business risks. A strong academic record is necessary, and experience in issues management or financial communications is a bonus – but candidates of all backgrounds are encouraged to apply.
Our Team
Our team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex corporate reputation and financial issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects.
What You Will Be Doing
- Serves as key team member to support a range of complex, high-profile corporate issues /crisis communications situations and financial transactions (i.e., cybersecurity issues, product safety issues and recalls, mergers and acquisitions, executive leadership changes, IPOs, spin-offs, divestitures, etc.)
- Supports development of press releases, crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed;
- Supports monitoring and triaging of client issues
- Conducts pressing research on a wide range of issues, review and prepare executive summaries and/or analyses detailing clear and concise findings, distill complex and substantial amounts of information into concise summaries and insights; begin to propose strategic and actionable recommendations
- Provides input during development of projects based on insights and knowledge of client preferences
- Prepares for and takes part in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
- Serves as role model to team members, producing high quality work and continually updating manager on activity progress
- Actively builds own knowledge, contributes to inclusive team culture and consistently displays behaviors that support integration
- Participates in our A-Team’s On-Duty rotational schedule covering evening and weekend hours, to handle critical client reports, ad-hoc research, and support emergent crises.
What We Are Looking For
- Strong writing skills and meticulous attention to detail
- Strong understanding of social analytics
- Full analytical fluency in all social/digital platforms
- Crisis communications, issues management, and/or public affairs experience
- Sharp curiosity and an analytical mind
- Ability to provide strategic and actionable recommendations based on research
- Highly effective oral and written communication skills
- Familiarity with corporate financials and interest in financial markets, related news and/or communications
- Ability to prioritize multiple tasks and manage deadlines in a consistent manner
- Resourceful, effective problem solver
- Comfortable asking for help from and providing direction to team members
- Ability to take ownership, manage and see projects through from start to finish
- Proactive self-starter and a quick learner
- Strong work ethic
Basic Qualifications
- 1-3 years of professional experience: in an agency/strategic consulting firm, political campaign or organization, law or similar setting
- BA or BS, preferably in Political Science, history, journalism, International Relations, Finance, Economics or similar fields -Knowledge of basic PR skills and client service
- Fluent in Microsoft Suite (e.g., Word, PowerPoint, Excel) and proficiency in research, media and social monitoring platforms (e.g., Brandwatch, Sysomos, Cision, Muckrack, TV Eyes, Critical Mention, Lexis-Nexis)
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $52,000 – $60,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JP1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Associate, Earned Media
Senior Associate, Earned Media – Beauty
Who You Are:
Are you a savvy media strategist with a passion for beauty PR? Do you thrive in the fast-moving world of pop culture and beauty trends? Do you have strong beauty and lifestyle media contacts on speed dial? Are you a creative storyteller who can craft compelling narratives that earn headlines and keep brands culturally relevant? Then we want to hear from you!
Who We Are & What We’re Looking For:
Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. We’re more than a leading global PR agency — we’re an engagement agency, operating at the forefront of the evolving media landscape. We’re storytellers, culture shapers, and brand builders, working with some of the biggest names in consumer, beauty, and lifestyle.
Our New York office is seeking a dynamic and media-savvy Senior Associate to join our Integrated Media Team, supporting leading beauty brands. The ideal candidate will have excellent media relationships and the ability to develop and execute effective media strategies, while demonstrating a high level of initiative and creativity as they proactively identify new opportunities to elevate their brands. This candidate will be an articulate presenter with exceptional writing and communication skills, proficient in media analysis, and have a solid understanding of PR, social media, and influencer marketing.
What You’ll Do:
- Develop a strong understanding of the client’s business and target audience, while working with strategists and creative team members to deliver solutions that meet program objectives
- Lead earned media efforts, consistently securing impactful coverage across top-tier beauty, lifestyle, and consumer outlets
- Support in the development and execution of media strategies that drive visibility, cultural relevance, and brand affinity
- Proactively pitch media, identifying unique storytelling opportunities that align with brand priorities and trends
- Monitor beauty and pop culture trends, ensuring our brands stay ahead of the conversation
- Craft compelling media materials, including press releases, fact sheets, messaging documents, Q&As, and creative pitches
- Support key beauty moments and brand activations, including tentpole events and product launches
- Collaborate with integrated teams, including influencer, social, and creative, to drive multi-channel campaign success
- Maintain day-to-day earned media communications with key client stakeholders, keeping them informed on industry trends and media opportunities
- Track and analyze media coverage, delivering insights that inform future strategy
- Serve as a mentor and role model for team members
- Participate in office-wide initiatives, seminars and meetings to further professional learning and development
- Actively participate in agency development and assist with new business
Competencies
- Business Acumen — align talent strategies to drive business goals
- Client Service — client focus and ability to build trust and rapport across all levels
- Proactivity — exhibit relentless pursuit for new and innovative talent strategies
- Collaboration — build strong relationships at all levels across the organization
- Critical Thinking — ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution — possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
What You Bring:
- 3+ years of PR/media relations experience, preferably in an agency environment with prior beauty, lifestyle, and/or consumer brand experience
- Established relationships with beauty and lifestyle media (print, digital, and broadcast)
- Strong storytelling and media relations skills, with a proven track record of securing press coverage
- Excellent writing, communication, and presentation skills
- Strong attention to detail and ability to manage multiple projects in a fast-paced, deadline-driven environment
- Experience working on integrated campaigns that include social and influencer marketing
- Passion for beauty, pop culture, and media trends
- Ability to work independently and as part of a team to meet deadlines and client expectations
- A collaborative, solutions-oriented mindset
This is an exciting opportunity to work on high-profile beauty brands, shaping their earned media strategy and driving cultural impact. If you’re a media-savvy beauty enthusiast looking to make your mark, we’d love to hear from you!
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $64,400.00 – $70,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-SK1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
San Francisco, California, United States
Account Director, Influencer Strategy
Account Director, Influencer Strategy
Responsibilities:
- Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
- Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
- Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
- Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
- Provide expert counsel to clients and colleagues on social/digital/influencer best practices
- Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients
- Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
- Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
- Lead a high-performing team; mentor and develop junior team members
Qualifications:
- 8+ years of experience, preferably within an agency environment
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience
- Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
- Passion for tracking and understanding new trends in culture
- Deep expertise in managing influencer programs
- Strong knowledge of social platforms, including paid amplification and campaign optimization
- Strong understanding of marketing funnel analytics & KPIs
- Familiarity with a broad set of social, media and influencer analytics tools
- Detail-oriented, multi-tasker with excellent time-management skills
- Strong written, verbal communication, negotiation and presentation skills
- Experience leading a team is an asset
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
[California/Washington] Salary range: $105,000 – $135,00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Los Angeles, California, United States
Account Director, Influencer Strategy
Account Director, Influencer Strategy
Responsibilities:
- Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
- Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
- Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
- Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
- Provide expert counsel to clients and colleagues on social/digital/influencer best practices
- Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients
- Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
- Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
- Lead a high-performing team; mentor and develop junior team members
Qualifications:
- 8+ years of experience, preferably within an agency environment
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience
- Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
- Passion for tracking and understanding new trends in culture
- Deep expertise in managing influencer programs
- Strong knowledge of social platforms, including paid amplification and campaign optimization
- Strong understanding of marketing funnel analytics & KPIs
- Familiarity with a broad set of social, media and influencer analytics tools
- Detail-oriented, multi-tasker with excellent time-management skills
- Strong written, verbal communication, negotiation and presentation skills
- Experience leading a team is an asset
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
[California/Washington] Salary range: $100,000 – $130,00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.