Account Manager/Senior Manager/Account Director (Health Communications)

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s Happening?

Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Senior Manager to join our team and support some of our most exciting clients, both globally and locally.

As Senior Manager, you will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Who are you?

• Already working as a Senior Manager or strong Manager in a PR agency.
• Proven experience within media relations planning for consumer clients.
• Exceptional written and verbal communication skills
• Excellent project management and organisational skills.
• Ability to translate client needs into effective project plans.
• Strong collaboration skills.
• Strong negotiation and persuasion abilities.
• Ability to deliver campaigns across multiple platforms.
• Ability to effectively build external relationships.

Anything else?

Weber Shandwick Scotland are headquartered in Glasgow and have offices in Edinburgh and Aberdeen. This role can be based from any of these 3 offices on a hybrid model with two days per week in the office. However we are a flexible bunch, so please do reach out if you have flexibility requirements and we’ll be happy to chat!
  

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-BS1

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s Happening?

Join our dynamic team where innovation meets expertise. As a manager, you will have the unique opportunity to shape the narrative for leading companies in the energy and tech industries. These sectors are at a pivotal point of transformation, and your work will not only inform but also contribute to the sustainable growth of these industries.

With us, you’ll be at the forefront of change, driving powerful communication strategies that propel our clients to the lead of their fields. This is an unmatched opportunity to grow professionally, expand your horizons, and make a significant impact on the world.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Behaviours

• Always professional in conduct both with clients and team members
• Displays a can do, will do attitude with teams
• Celebrates team effort
• Invested in the development of junior team members and displays leadership through constructive and fair critique

Who are you?

• Experience in a relevant field.
• Intermediate/progressing level of expertise.
• Excellent project management and organisational skills.
• Ability to translate client needs into effective project plans.
• Strong collaboration skills.
• Advanced written and verbal communication skills.
• Strong negotiation and persuasion abilities.
• Ability to deliver campaigns across multiple platforms.
• Intermediate level in account management duties, including client reporting, measurement and evaluation, and data analysis.
• Ability to effectively build external relationships.
• Basic commercial awareness and business acumen.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LM1

Weber Shandwick – Boston (Hybrid)

Weber Shandwick has an opportunity for a proven communications professional with 5-7 years of social media marketing/PR experience to join our team as a Senior Manager in our growing digital healthcare practice. The ideal candidate will have previous agency and digital marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, and creative thinking.  He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

Responsibilities include:   

• Serve as a day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against digital content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and paid media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and social tracking tools (Khoros, SpreadFast)
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Be a lead digital and social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
• Expand the digital deliverables and offerings for our team 
• Assist in the development and implementation of paid, owned and earned programs 
• Efficiently manage client and team resources and deliverables around major campaigns and projects 
• Write content briefs and develop project timelines 
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns 
• Have excellent organization and time management skills 
• Have very strong written and verbal communications skills 
• Be able and eager to quickly learn new systems, tools, approaches and platforms 
• Effectively manage client and team expectations around timelines, work, and deliverables

Basic Qualifications:  

• 5-7 years of experience within the digital marketing industry with a strong understanding of integrated strategies  
• 3+ years team management experience leading small groups and projects 
• Bachelor’s Degree 
• Experience working with healthcare/pharmaceutical clients preferred

The Weber Shandwick Collective recognizes that your health and well-being are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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