Account Director (PR, Beauty and Lifestyle)

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

What’s Happening?

Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Manager to join our team and support some of our most exciting clients, both globally and locally.

You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

 

What will you be doing?

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns
• Conducts and manages the flow of research and materials development necessary to analyse client issues
• Functions across disciplines with a knowledge of social media strategies and tactics
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc
• Understands industry issues that directly and indirectly affect the client
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach
• Proofs and edits client-related documents
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

 

Who are you?

• Already working as a Senior Account Executive or Account Manager in a PR agency
• Proven experience within media relations planning for consumer clients
• Exceptional written and verbal communication skills
• Excellent project management and organisational skills
• Ability to translate client needs into effective project plans
• Strong collaboration skills
• Strong negotiation and persuasion abilities
• Ability to deliver campaigns across multiple platforms
• Ability to effectively build external relationships.

 

Anything else?

Weber Shandwick Scotland are headquartered in Glasgow and have offices in Edinburgh and Aberdeen. This role can be based from any of these 3 offices on a hybrid model with two days per week in the office. However we are a flexible bunch, so please do reach out if you have flexibility requirements and we’ll be happy to chat!
  

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

 

#LI-LW1

Account Director, Client Experience

Weber Shandwick is looking for a Director to join our Consumer team in our New York offices. 

We Are Seeking: 

We’re looking for a passionate brand enthusiast and strong Account Director to join our Consumer Practice, working across a few of America’s most iconic consumer health brands. You will be responsible for playing a critical role in leading breakthrough activations that earn attention and helping to create truly fun and unique social and influencer-led campaigns. In this role, you will be responsible for coaching, inspiring and motivating a high performing team while exceeding expectations for our clients.

 

In this role, you’ll be tasked with overseeing account programming while collaborating closely with our creative and influencer teams to advance programming and achieve business objectives both internally and externally. Fueled by your love of consumer-led programming and viral brand campaigns, we hope you’ll bring energy and enthusiasm to every client challenge while motivating colleagues around you.

 

What We Are Looking For: 

• A strong leader, motivated to thrive within a fully-integrated business environment
• A passion and curiosity for social and influencer and deep understanding the changing media landscape
• Can turn ideas into workable plans 
• Capacity to convey ownership of assigned projects to junior team members, track staffing allocations and hours efficiently
• Ability to solve client challenges
• Strong desire to mobilize and motivate teams 
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Strong financial acumen, ability to manage and track work against budgets cross-specialty
• Experience with invoicing and billing
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Jumps in with solutions and “let’s try it” attitude
• Instills confidence with clients and colleagues

Basic Qualifications: 

•  At least 7 years of experience in agency, PR/Communications space
•  Experienced in account management across Integrated Media Strategy, Influencer Campaigns, and Media Relations, ideally within the consumer health or CPG space
•  Bachelor’s Degree in Communications, Journalism, PR, Business Management, or related field 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Position: Junior Associate/ Associate (Influencer Marketing)

Location: Singapore

 

OVERVIEW

Weber Shandwick is one of the world’s leading global communications and marketing solutions firms with offices in 79 cities and a network extending to 120 cities on 6 continents. In the Asia Pacific region the firm operates in 18 markets including owned as well as affiliates and representative firms in other locales – spanning Greater China, Japan and Korea, India and Southeast Asia. Our heritage in Asia Pacific stretches back more than 60 years.

Led by world-class strategic and creative thinkers, Weber Shandwick has won numerous prestigious awards in the industry. These include being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list and PRWeek’s 2024 Global Agency of the Year. The firm was also one of Fast Company’s Best Workplaces for Innovators in 2023, PRovoke’s Global Agency of the Year in 2023, and Asia-Pacific Healthcare Consultancy of the Year in 2022 and 2023. Other accolades include Campaign Global PR Agency of the Year and Best Network: Asia Pacific 2023, PRCA Gold Standard Award for Asia-Pacific Network of the Year 2023 and being the most awarded PR agency at the 2023 Cannes Lions International Festival of Creativity. Weber Shandwick has also been honored on Ad Age’s A-List in 2024 and 2020, and Best Places to Work in 2019. The firm was named PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. The agency was named PRWeek’s Purpose Agency of the Year in 2020 and 2021, Global Agency of the Year in 2015, 2016, 2017, and 2018, and Asia-Pacific PR Consultancy of the Year in 2017, 2019, and 2020. It was also ICCO Regional Network of the Year Asia Pacific in 2017, 2018, and 2019, and PRovoke’s Asia-Pacific Consultancy of the Year in 2017 and 2019.

Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 190 Cannes Lions.

 

Our Values: 

• CURIOSITY – We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions
• INCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made 
• IMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world

 

Job Overview:
We are seeking a motivated and proactive Junior Associate/Associate for Influencer Marketing to join our team. The ideal candidate will work on the world’s largest beauty brand and executing the end to end function of influencer marketing. This includes identifying and proposing suited influencers for campaigns or long-term engagements, developing content creation briefs for influencers, outreaching and negotiating fair deals with influencers for their respective engagements, monitoring of content going live on time, reporting and optimising campaigns for better performance in the future.

If you have passion for social media and content creation, this role will offer a great environment to develop as well as grow by collaborating with influencers, as well as develop best-practice proficiency in influencer and social media marketing.

Key Responsibilities:

Influencer Marketing

• Familiar with influencer landscape in Singapore. Bonus would be in relation to beauty and lifestyle categories.
• Have experience in influencer marketing and the responsibilities listed above.

Client management:

• Act as the main point of contact between clients, ensuring that clients’ expectations are clearly communicated and met through influencer collaborations

Campaign Management or Coordination:

• Drive and/or support the planning, execution, and tracking of influencer marketing campaigns, ensuring deliverables are met on time and to the highest standard.

1. Relationship Management:

• Build and maintain strong, positive relationships with influencers and clients, ensuring satisfaction and continued collaboration.

Influencer Marketing Performance reporting:

• Collaborate with the Account Manager to prepare client reports, highlighting key performance metrics, campaign progress, and results.

Administrative Support:

• Provide administrative support to the Account Manager, including scheduling meetings, managing timelines, and coordinating logistics.

Problem Solving:

• Address and resolve any issues or concerns raised by clients or influencers in a timely and professional manner, escalating to the Account Manager when necessary.

Market Research:

• Assist in identifying potential influencers and clients that align with the company’s goals, and contribute to the development of new business opportunities.

Campaign Optimisation:

• Provide feedback from clients and influencers to help optimise future campaigns and improve processes.

 

Key Requirements:

Education:
A bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).

Experience:
1-2 years of experience in account management, influencer relations, marketing, or customer service. Experience working with influencers or in a client-facing role is a plus.

Skills:

• Excellent communication and interpersonal skills, both written and verbal.
• Strong organisational and time-management abilities.
• Ability to work effectively under pressure and manage multiple tasks simultaneously.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).

 

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.