Account Director, Earned Media Strategy

Consumer PR Intern (Summer 2025)

 

Weber Shandwick is seeking a summer intern to work on a range of consumer clients. This is a full-time (40 hours/week), hybrid, paid internship that will start in June and go through August.

 

From creative brainstorming to day-to-day execution, Weber Shandwick’s interns become an important part of a talented team that generates groundbreaking, award-winning work. During the internship, you’ll work on initiatives for some of the world’s leading brands and companies.

 

What’s in it for you? Our interns will earn practical experience as fully integrated members of account teams and will receive coaching from Weber Shandwick colleagues to help advance your career goals. 

 

More about the position:

What you’ll do all day:

• Create: Craft written communications including media materials, compelling social content, and memos
• Research: Examine brands, industry trends, and various issues using various resources
• Analyze: Answer questions, provide insights, and propose recommendations using quantitative and qualitative data
• Engage: Share big ideas in brainstorms and with teams
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands and issues in traditional and social media and analyze conversations; draft reports summarizing conversation to inform client strategies

 

What we’re looking for from you:

• Thinking: Do it out of the box. Look for holistic and innovative ways to meet needs and challenges. Foster a curious mind and ask thoughtful questions
• Communication: Speak, write, and edit succinctly
• Digital: Know digital platforms, what brands are doing with them and best practices
• Management: Meet deadlines, put out fires, and multi-task. Work fast and work well
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work are critical
• Technical: Proficiency in Microsoft Office Suite. Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and/or Quid are a plus
• Dynamic: You must be able to work in a fast-paced agency environment and juggle multiple time-sensitive tasks
• Spark: Understand what sets you apart and what motivates you

 

What you’ll get from us:

• Buddy: All new hires are paired with a buddy dedicated to making your time with us amazing
• Built-in mentorship: You’ll be invited to panels and workshops to learn from the greatest in the industry, as well as receive mentoring and guidance from your direct manager
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck: Interns are paid hourly 

 

Requirements: 

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
• Must be available to work 40 hours a week starting June

 

Boston Salary range: $20.00 – $20.00

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We Are Seeking
We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape, has a unique experience telling stories, and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing

• Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
• Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
• Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
• Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
• Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
• Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
• Support creative ideation on a consistent basis.
• Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
• Actively participate in agency development and assist with new business.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field
• 8-10 years’ PR/communications experience
• Media relations experience

 

LA Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members and guide junior team members to drive results
• Participate in client calls and provide integrated media updates and counsel to clients
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $82,000 – $92,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1