The power of the consumer

The CEO Agenda

 

2:00–4:30 p.m. CET | Boat FCB | Jetée Albert Edouard | Port de Cannes (adjacent to the Palais)

 

 

 

In a cross-stakeholder era, consumers have more power than ever. For corporate executives, the key is reclaiming narrative control – something marketers have been doing for decades. Join us to unpack the importance of the consumer on the CEO’s agenda – and how the traditional tools of marketing can be used to sustain public trust.