Freelance Vice President, Influencer Strategy

Responsibilities

• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
• Provide proactive counsel and thought leadership to internal team members and clients. Ensuring they are current with the latest industry shifts and how it impacts their business.
• Elevate and develop a team of multi-hyphenate team members that fosters a challenger mindset. Pushing to continue to elevate the skill sets and ambitions of each individual/team.
• Adept at driving and growing business through internal and external relationships. Understanding key business challenges to drive proactive solutions. Must have been an integral driver on new business growth.
• Build cross-functional social influencer strategies to align efforts and priorities and develop strategic outputs with little oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
• Provide strong counsel to clients and colleagues on social/digital/influencer best practices
• Play a key role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
• Grow, mentor and develop junior team members 
• Experience directly managing and performance championship of staff or team
• Opportunity to lead a section of a large brand portfolio

Qualifications

• 12+ years of experience, preferably within an agency environment
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Must have strong written and verbal communication skills. Comfort level presenting to all levels of stakeholders. External thought leadership and panel experience is an asset
• Deep expertise in orchestrating influencer programs. Be able to get in the weeds, but also develop strategic integrated counsel.
• Extensive knowledge of creating data informed narrative storytelling across owned, influencer, paid, and search.
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience leading a team and a previous people manager is a must

Is this you?

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.

Salary range: $110.00 – $110.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Du fühlst dich in der Markenwelt zu Hause und findest es spannend, wie unterschiedliche Konsumentengruppen ticken? Du bist versiert in der B2C-Kundenberatung verschiedener Branchen und kennst dich mit Medien- und Influencer Relations sowie Eventplanung aus? Dann müssen wir uns unbedingt kennenlernen!

 

DEINE AUFGABEN – DU…

• übernimmst die strategische Beratung nationaler und internationaler Kund:innen, insbesondere aus den Bereichen Food.
• entwickelst nachhaltige Kommunikationskonzepte, von kreativen Projektkampagnen bis Jahresplanungen und setzt diese gemeinsam mit deinem Team um.
• bist verantwortlich für das Projektmanagement, die Ressourcenplanung und die Budgetkalkulation deiner Projekte und Kund:innen.
• organisierst Presse-Events (zum Beipspiel Produkt Launches) und erstellst dabei authentischen Concent für unterschiedliche Formate.
• pflegst proaktiv Kontakte mit Journalist:innen, Fachexpert:innen und Influencern und arbeitest eng zusammen mit anderen Teams innerhalb der Agentur-Gruppe. 

 

DAMIT PUNKTEST DU BEI UNS – DU…

• hast mehrjährige PR-Erfahrungen und fundierte Branchenkenntnisse im Bereich Consumer/ Lifestyle.
• verfügst über ein hervorragendes Verständnis für Marken und Markenführung sowie ein aktives Netzwerk mit Kontakten zu Fach- und Lifestyle-Presse sowie zu Influencern:innen.
• besitzt fundierte Erfahrung im Bereich Media Relations und weißt, wie aus einem Thema eine gute Story wird, die Aufmerksamkeit generiert.
• hast bereits eigenständig Projektmanagement, Budgetkalkulationen und Eventorganisationen durchgeführt.
• sprichst fließend Deutsch und hast sehr gute Englischkenntnisse. 

 

DAS BIETEN WIR DIR:

• Einen unbefristeten Arbeitsvertrag.
• 28 Tage Urlaub im Jahr sowie zusätzlich frei an Heiligabend, Silvester, an deinem Geburtstag und einem standortbezogenen Brauchtumstag.
• Hybrides Arbeiten und flexible Arbeitszeitenregelung.
• Subvention deines Deutschlandtickets sowie Bike-Leasing via Jobrad.
• Unbegrenzter Zugang zu LinkedIn Learning.
• Mental Health Initiativen wie die freie Nutzung unserer externen Mitarbeitendenberatung (EAP), mit der dir psychologische Expert:innen zu jeder Zeit zur Verfügung stehen.
• Zahlreiche Mitarbeiterrabatte bei ausgewählten Shopping-Partner:innen.
• Regelmäßig interne Workshops & Trainings. 

 KLINGT NACH DIR?  

Dann bist du bei uns genau richtig! Los geht’s! Wir freuen uns auf deine Bewerbung. 

Du hast noch Fragen? Rufe mich gerne direkt an unter +49 30 203512 55. Ich bin Tatjana, deine Ansprechpartnerin. 

 

UNSER PROFIL: 

Wir sind eine der weltweit führenden Kommunikationsagenturen mit Niederlassungen in über 80 Ländern. In Deutschland arbeiten 160 Kolleg:innen unabhängig von einer Practice- und Standortstruktur übergreifend in agilen Teams zusammen. Wir beraten unsere Kund:innen an den Schnittstellen von Wirtschaft, Gesellschaft und Politik umfassend und bieten je nach Problemstellung und Herausforderung individuell zusammengestellte Teams aus unseren Kompetenz- und Skill-Clustern. 

 

Wir verpflichten uns zur Gleichberechtigung aller Mitarbeitenden und sorgen für ein diskriminierungs- und belästigungsfreies Arbeitsumfeld. Alle Einstellungsentscheidungen sind durch die Stellenanforderungen, die individuellen Qualifikationen und den geschäftlichen Bedarf begründet. Alle entsprechend qualifizierten Bewerber werden ungeachtet ihrer ethnischen Herkunft, ihrer Hautfarbe, ihrer Religion, ihres Geschlechtes, ihres Alters, ihrer sexuellen Orientierung, ihrer nationalen Herkunft oder einer Behinderung gleichermaßen für eine Anstellung berücksichtigt. 

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Senior Associate/Account Manager Healthcare 

 

What’s Happening? 

The Public Affairs Practice at Weber Shandwick Brussels creates world-class work and word’s got out… Our reputation for delivering engaging campaigns that strike up conversations between policy makers and companies means we’re working with an enviable client list across a diverse range of sectors including; digital, healthcare, energy, transport, sustainability, social, trade, financial services and agriculture. 

We are looking to appoint an experienced PR professional to join our Public Affairs Healthcare practice at Account Manager level. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency. 

 

The Role and Responsibilities 

• Leads/manages multiple integrated work streams and partners with mid-level clients to deliver on time/on budget work plans with minimal supervision; Drives development of tactical plans, translating strategies into tactics, ensuring high quality deliverables align with strategies 
• Demonstrates a thorough understanding of how to design and implement public affairs campaigns  
• Applies working knowledge of communications to manage policy communications strategies on behalf of clients  

• Actively participates in the development and implementation of program recommendations 

• Supports new business pitch content creation and organic business growth efforts (proactive/reactive) 

• Contributes to marketing and business development efforts; 

• Mentors junior staff; 

 

What We’re Looking For 

• Around 5 years of relevant working experience. Previous experience in other EU Public Affairs agencies or in EU institutions is a bonus. 
• An excellent understanding of the EU institutions and political dynamics surrounding healthcare policies. 
• Strong business acumen and appreciation of the commercial impact of policy decisions 

• Capability as an advisor, including first class communication and writing skills

• An entrepreneurial approach to client servicing and business development 

• Dynamic team player and able to work in a fast-paced environment 

• Excellent interpersonal skills  

 

What We Offer 

• Growing professionally in a trendsetting agency working with both local and global clients. 

• A creative and casual dress company culture where you can be yourself, grow and innovate. 

• Our flexible working model 

• A competitive package and benefits. 

• A great chance to learn and develop in this highly agile role. 

 

About us 

With over 15 different nationalities in the office, Weber Shandwick Brussels truly represents the heart of Europe. We’re lucky to attract some of the best minds in PR & Comms. We’re dynamic, open-minded and fun. At Weber Shandwick, you can be yourself and own your impact. 

We encourage an inclusive work environment where being authentic, caring for each other and being entrepreneurial are part of our core ways of working. We foster a culture of growth and collaboration, we celebrate the hard work we do, and we care for each other’s wellbeing while doing it. Come work with us and be a part of shaping culture. 

 

 

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