Senior Vice President, Corporate Issues

DIRECTOR – INTEGRATED MEDIA STRATEGY

 

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!

 

If you’re a strategic communicator with an earned-first integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), a certified Great Place to Work (five years running) and boasts the most exciting client list of any agency in the country.

 

POSITION PROFILE

 

We are currently seeking a Director to join our Integrated Media team in Toronto.

 

We’re looking for a self-starter who can help us tell compelling stories for our clients. The position requires a seasoned public relations practitioner with a deep understanding of the earned media landscape, influencer marketing and social platforms, and knows how to shape stories built to travel across the media and digital communities where our clients’ audiences engage.

 

You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 7-10 years of experience, you’ll play a lead role on integrated account teams to create strategies across earned, owned and paid platforms that transform stories into trending topics. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

• Develop a deep understanding of our client’s business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
• Weave earned media, influencer, social and paid tactics together into integrated plans that tell our clients’ stories and exceed their expectations
• Oversee campaign execution, rolling up your sleeves and stepping in where required, and taking accountability for program success
• Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients

• Lead a high-performing team; mentor and develop junior team members
• Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service

 

REQUIREMENTS

• 7-10 years of experience, preferably within an agency environment
• Expert understanding of the overall media, social media and cultural landscapes
• Proven ability to garner earned-first coverage and conversation on behalf of brands
• Established media relationships and illustrative examples of past success

• Deep expertise in building and managing media relations and influencer strategies
• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
• Proven experience in developing and nurturing strong client relationships
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting 
• Ability to work effectively with integrated agency teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Vice President, Strategic Planning – Full Time, Permanent 

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick is looking for a strategic leader who sees business problems from the eyes of real people, using data, observation and experience to create strategies that will benefit a client’s brand and drive business impact by engaging audiences and delivering measurable value. With a focus on developing compelling insights, this person will be an active member among cross-functional teams – including strategy, creative, integrated media – and also a large contributor to new business opportunities. They will be responsible for challenging conventional thought and providing a neutral point-of-view for communications strategy and planning.  

In this role, you will turn data and insights into strategies working in lock-step with creative to solve business challenges to drive results. You will also need to be adaptive and responsive, monitoring campaign performance effectively in order to action real time amplification or course correction to push for maximum impact. 

This role is a full time, permanent position working on a hybrid basis from our Toronto office, at 351 King St. E, Suite 800, Toronto, ON, M5A 0L6. Employees will be required to work from the office a minimum of two days per week.

PRIMARY RESPONSIBILITIES 

• Lead, motivate and grow a team of strategy experts including strategic planners, analysts and subject matter experts and guide the quality of strategic output of key global clients including client stewardship, briefs, strategic narratives, trend mapping and POVs. 
• Contribute to the management and decision making, resource allocation, and other departmental operations to ensure efficient and effective strategy development.  
• Create a culture of insight, ensuring the practice is embedded into our client delivery and that the broader agency is educated on brand and communication strategy fundamentals. 
• Collaborate with account leads to guide global key clients and provide consistent thought leadership. 
• Champion and enhance the methods by which teams uncover key audience insights and trends to guide strategic programming and client solutions as well as measuring the impact of these programs. 
• Serve as an opinion leader by sharing best practices, case studies and thought leadership. 
• Participate in industry events at conferences, industry associations etc. to help position Weber Shandwick as a strategic leader. 

 MANDATORY QUALIFICATIONS 

• 10+ years of client-facing, global brand experience in strategic planning, a multi-national agency (PR, advertising, media or digital – social, content, influencer) with a strong background in leading integrated, multi-channel strategies. This includes developing brand strategies, conducting competitive and audience analysis, and guiding cross-functional teams across campaign planning and execution. 
• 5+ years of experience leading global integrated projects, with a proven track record of translating business objectives into communication strategies and delivering measurable results. Experience in key areas of strategic planning, such as brand positioning, market entry, audience segmentation, and engagement frameworks is essential, along with a solid understanding of data analytics and performance metrics to inform strategy.  
• Strong persuasive presentation and storytelling skills, able to translate complex data and insights into compelling narratives that influence client decision-making. Proven ability to influence decision-making with clients and experience presenting to large and small audiences, including at client meetings, conferences, and industry events. 
• Experience building, managing and mentoring a team of 10+ planners, analysts and subject matter experts. 
• Experience in new business development including contributing to and leading pitches, developing customized strategic presentations, and showcasing value through data-driven insights and innovative strategies. Proven ability to identify growth opportunities, engage industry contacts, and convert prospective clients. 
• Deep credibility and network within the industry demonstrated through developing/publishing thought leadership, presenting/participation in conferences, memberships at relevant industry organizations, guest lecturing etc
• Minimum Bachelor’s Degree in psychology, anthropology, ethnography, sociology, or related fields. Master’s degree preferred. 
• Self-motivated, fun, entrepreneurial and endlessly curious. 

The salary range for this position is $149,000 to $228,000 + bonus. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Any bonus is discretionary and related to the achievement of individual and company objectives for the given period.

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• RRSP (with employer match) 
• Tuition Reimbursement 
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul 
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement 
• Hybrid working model 
• Employee Stock Purchase Plan (ESPP) 
• Employee Assistance Program (EAP)
• MyDays – Flexible time off
• Short-Term Disability  
• Paid Parental Leave Policy  

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick 
351 King St. E, Suite 800  
Toronto, ON 
M5A 0L6  
416-642-7963 
stefanie.korn+canada@webershandwick.com  

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and solve complex issues? Are you ready to launch your career with Weber Shandwick? 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns become an important part of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work  for iconic brands and companies you likely encounter every single day. 

What’s in it for you? Our Interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals.

What you’ll do all day: 

• Create: Craft written communications including statements, key messages, and tough Q&As, and more
• Research: Analyze brand risks and live issues using various tracking tools
• Engage: Problem solve in real-time and with teams
• Hustle: Provide support across a range of complex, high-profile corporate issues/crisis communications situations
• Monitor: Track brands in traditional and social media 

What we’re looking for in a candidate: 

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
• Communication: Speak, write and edit succinctly and compellingly 
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work are critical
• Technical: Proficiency in Microsoft Office Suite. Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker,  and/or TV Eyes a plus
• Dynamic: You must be able to work in a fast-paced agency environment and juggle tasks
• Spark: Understand what sets you apart

What you’ll get from us: 

• Buddy: All new hires are paired with a buddy dedicated to making your time with us amazing
• Built-In Mentorship: You’ll be invited to panels and workshops to learn from the greatest in the industry
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck! Interns are paid hourly 

Requirements:  

• Must be available to start January 2025
• The ideal candidate must be a college graduate, a current senior or have demonstrated transferrable skills 
• Candidates who can work full-time or part-time will both be considered

NYC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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