Account Director, Media Relations

Weber Shandwick is seeking a spring intern to work across major consumer brands. This is a full-time (40 hours/week), paid internship that will start in January 2025. This role is hybrid out of our NYC office.

The Essentials

• Thinking: Intellectual curiosity and creativity is a must
• Storytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social media
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Interpersonal: Play nice, whether it’s in a team, with a team or independently
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus (examples: Cision, Muckrack)
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential
• Spark: Understand what sets you apart

What You Will Be Doing

• Research: Analyze brands using various resources, thoughtful and detailed research helps our bring ideas and plans to life
• Engage: Share big ideas in brainstorms and with teams
• Plan: Assist in event coordination and logistics 
• Create: Craft written communications including media materials, from briefing books to media pitches
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands in traditional online and social media during one of the biggest sporting events of the year. Previous campaign reporting experience is a plus
• Organization: Organize and maintain product closet, check inventory, order product/shipping supplies
• Product send outs: Compile various product mailers and coordinate product shipments

What We Are Looking For

• Someone who has an interest in, and enthusiasm for public relations and consumer brands
• Able to work in a dynamic and fast-paced agency environment
• Strong writing skills and understanding of the media landscape
• Strong attention to detail
• Excellent time management skills
• Go-getter and proactive mindset – you’re willing to go above and beyond your daily tasks
• A contributing member of the team

Requirements:

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
• Must be available to work 40 hours a week starting January 2025

NYC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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The Brand Group at Weber Shandwick New York has an exciting opportunity for a Senior Associate, Men’s Lifestyle and Sports Media Relations Specialist to join our team. We are looking for a collaborative person with a passion for sports and entertainment and excellent expertise in successfully engaging media professionals.

Job description:

• Work with the team to develop successful earned media strategies grounded in men’s lifestyle, spirits and sports insights, including goals and objectives, media targets, pitch angles and engagement approaches
• Bolster creative programming recommendations with a focus on national earned media coverage, while still maintaining relationships with influential regional men’s lifestyle and sports journalists
• Facilitate ongoing conversations with top consumer, men’s lifestyle, spirits, pop culture and sports journalists to keep the business top-of-mind throughout, the year
• Persuasively pitch media and earn high-profile coverage for clients
• Provide input on influencer relations marketing campaigns and tactics
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
• Break down and manage detailed tasks with the account team associated with planning and implementing special public relations events
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Interact with senior management and input feedback into tactics and strategies

 Qualifications:

• 2+ years of communications experience, preferably in an agency environment or a sports property
• Strong sports media, men’s lifestyle, pop culture and influencer relations skills and relationships at the national, regional and trade/vertical level
• Previous consumer packaged goods and related industries experience is a bonus, but not required
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Open to giving and receiving constructive and respectful feedback in a timely manner
• Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
• Commitment to personal accountability
• BA or BS in Public Relations, Communications, Journalism or related field
• Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere
• High comfortability level working with athletes and celebrities, without being star struck

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $62,400.00 – $70,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Boston Consumer Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Manager, you will have the opportunity to work on various top tier brands in various consumer categories.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Support creative ideation on a consistent basis
• Serve as a role model to team members
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 4 to 5 years’ relevant experience
• Media relations experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1