Senior Brand Strategist

Washington, District of Columbia, United States

Published

01/05/2024

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JOB DESCRIPTION:  SENIOR STRATEGIST

If you’re an amazing creative thinker with a passion for politics, business and social impact, we should talk. Weber Shandwick DC is looking for a bright and motivated Senior Brand Strategist to fuel the creative strategy for a range of accounts, from a major public health initiative to social impact campaigns for well-known brands. DC area residency is a plus.

About you:  You are endlessly curious about consumer mindsets and the drivers of behavior change. You’re savvy to the nuances of politics. You relish in finding just the right words to make your point, and you’re up on diverse media platforms and emerging AI technology. You are able to frame a problem, develop succinct “ah ha” insights, and explain what it all means in a simple, compelling story. You’re open-minded, inclusive and empathetic. And you can quickly pivot with the unpredictability of today’s fast-changing political and cultural environments.  

This is a month-in-the-life:

  • Support the strategic development and iterative evolution of a major public health campaign
  • Conduct secondary desk research, write discussion guides and synthesize primary research findings, and support campaign measurement and evaluation
  • Develop creative briefs for Public Service Announcements (PSAs), digital campaigns and earned media activations
  • Craft brand narratives and messaging frameworks to provide a north star for client communications
  • Assist in the crafting and evaluation of primary quantitative and qualitative research to segment audiences, identify influencers and uncover insights
  • Read endlessly and understand fast-moving political and cultural issues
  • Leverage emerging insights and events to help re-shape assignments, and optimize campaign strategies based on performance data
  • Support the development of clear and engaging client reports and presentations
  • Use subscription data tools like MRI, Talkwalker, Mintel and others, when it makes sense, and gets scrappy the rest of the time
  • Actively contribute to client meetings, creative brainstorms and strategy sessions
  • Cultivate fruitful relationships with key decision-makers across the business including creative and digital strategists, research/analytics experts, and account teams

Qualifications

  • Demonstrated ability to construct an argument supported by evidence
  • An active curiosity about brands, culture and politics
  • Knowledge of the media landscape and marketing communications industry
  • Comfortable learning how to use media and data analytics tools
  • Understanding of primary research (writing discussion guides and survey questions, and  analyzing spreadsheet)
  • Ability to quickly understand and translate complex business or policy issues
  • Able to manage multiple challenging projects for various clients from concept to completion on time and within budget
  • Lead peer set in business writing, storytelling and oral communication
  • Strong time management, project management and organizational skills
  • Desire to contribute to a civil, fast paced, inclusive and positive work environment
  • Enjoys working with multiple creative and account management colleagues across diverse experience levels and disciplines
  • Proactive, self-starter who can work well both independently and as part of a team

About Us:  Moving beyond public relations, our creators, strategists and technologists craft campaigns that do more than grab attention – they demand interaction, generating long-term value for our clients around the world. Weber Shandwick was named PRovoke’s 2023 Global Agency of the Year,  2020 Agency of the Decade and to Ad Age’s Agency A-List. Our Washington office houses our social impact and public affairs practices, along with a diverse mix of subject matter experts and digital, creative and insight leaders.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Responsibilities: 

  • Earns the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing – across the spectrum of identification, compensation, analytics, and risk management.
  • Play a lead role in the agency’s Influencer center of excellence in our Central Region, covering Chicago, St. Louis, and Minneapolis, which develops and manages key relationships with influencer networks and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
  • Experience with CPG-related influencer programs is a plus as much of our growth in the region is centered around CPG brands.
  • Design and establish strong influencer marketing teams on major client engagements.
  • Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
  • Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
  • Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and breakthrough in earned media.
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
  • Lead a high-performing team; mentor and develop junior team members.

Qualifications: 

  • 9+ years of experience, preferably within an agency environment
  • Strong understanding of the overall influencer marketing landscape
  • Deep expertise in managing influencer programs and leading strong influencer marketing teams.
  • Strong knowledge of social platforms, including paid amplification and campaign optimization.
  • Familiarity with a broad set of social, media and influencer analytics tools.
  • Detail-oriented, multi-tasker with excellent time-management skills.
  • Strong written, verbal communication, negotiation and presentation skills.
  • Experience leading a team is an asset.

Is this you? 

 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with the Influence Lead, NA, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.  

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.  

Think like a lawyer: risk management is big to us. you understand how important it is to follow best practices (FDA guidelines, FTC updates, platform requirements), continuously build our COE by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.  

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Boston, Massachusetts, United States

Account Director, Client Experience Digital - Healthcare

Account Director – Client Experience, Digital, Healthcare

Weber Shandwick – Boston

The Boston office has an opportunity for a proven communications professional with 7+ years of social and digital media experience to join our team as a Director in our growing digital healthcare practice.  The ideal candidate will have previous digital healthcare experience, and is a motivated, proactive team player who is strong in account management, content development and creative thinking.  He/she possesses a thorough understanding of the client’s business, the healthcare and pharmaceutical industries, digital and social media, measurement and communications strategies.

If that is you, let’s talk!

Responsibilities include:

  • Support day-to-day social strategy for a major client across a portfolio of brands, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals.
  • Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution
  • Develop project plans, calendars, and workflow processes for a variety of tactics, including social and digital media (long-form editorial content, blogging, microsites, social networks, syndication, etc.) and provide senior client counsel
  • Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, paid media, planning and PR. Oversee content production from concept to execution to measurement.
  • Strong understanding of digital analytics and measurement and performance-driven insights
  • Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice
  • Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.
  • Generate new ideas and opportunities to ensure client program success
  • Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.

The Essentials:

  • Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must. 
  • Communication: Speak, write and edit succinctly and compellingly.
  • Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
  • Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
  • Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
  • Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work.
  • Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (e.g., Google Analytics and Insights), research & execution tools (e.g., Hootsuite, Khoros, Brandwatch). Experience with media databases and social tracking tools are a bonus.
  • Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential.
  • Spark: Understand what sets you apart.
  • Growth: Recognize where you can grow and be open to learning opportunities.

Additional Responsibilities:

  • Be a lead strategist for digital clients
  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
  • Provide client counsel while serving as a strategic driver for client meetings and presentations
  • Expand the digital deliverables and offerings for our team
  • Assist in the development and implementation of paid, owned and earned programs
  • Efficiently manage client and team resources and deliverables around major campaigns and projects
  • Write content briefs and develop project timelines
  • Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
  • Have excellent organization and time management skills
  • Have very strong written and verbal communications skills
  • Be able and eager to quickly learn new systems, tools, approaches and platforms
  • Effectively manage client and team expectations around timelines, work and deliverables

Basic Qualifications:

  • 7+ years of experience within the digital marketing industry (e.g., PR, digital, ad agency, etc.) with a strong understanding of integrated strategies  
  • 3+ years team management experience leading small groups and projects
  • Bachelor’s Degree
  • Strong experience in both large-scale and start-up business environments preferred

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Boston, Massachusetts, United States

Consumer PR Intern (Summer 2024)

Weber Shandwick Boston is seeking a diverse thinker to help us solve and create industry-defining work. Our internship program focuses on transmitting strong communications and interpersonal skills while working closely with a team of dynamic and enthusiastic professionals.

 

Weber Shandwick Interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance their career goals.

 

What you will be doing:

  • Research: Analyze brands using various resources
  • Engage: Share big ideas in brainstorms and with teams
  • Plan: Assist in event coordination and logistics
  • Create: Craft written communications including media materials and social content
  • Hustle: Pitch stories to media, develop media lists, track placements, etc.
  • Monitor: Track brands in traditional and social media

 

What we are looking for:

  • Thinking: Intellectual curiosity and creativity is essential
  • Communication: Speak, write and edit succinctly and compellingly
  • Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
  • Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
  • Dynamic: Ability to work in a fast-paced agency environment
  • Spark: Understand what sets you apart

 

What you’ll get from us:

  • Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected
  • Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
  • A large reach: Experience working with colleagues across the Weber Shandwick network
  • A possible career: Internships have the possibility of growing into a full-time position
  • A paycheck! Interns are paid hourly

 

Requirements:

  • The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
  • Must be available to work 40 hours a week

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.