Social Media Manager - Healthcare

Boston, Massachusetts, United States

Published

04/16/2024

Apply now

We are seeking someone who is passionate about healthcare and making a difference in the lives of patients living with various diseases and conditions. This is an onsite hybrid work model position. As a Manager, you will work closely with senior and junior staff members across several teams to provide counsel and manage day-to-day work, in addition to serving as a key client contact.

As a successful Manager, you will be a strong leader with excellent writing and communications skills and an ability to translate client needs into project plans. You will also help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, hospitals, and health systems. Ideally, you should have agency/consulting or related experience with a background in healthcare communications, including experience leading digital program elements.

Other responsibilities include, but are not limited to:

  1. Manage account team implementation of agreed-upon programs, ensuring quality standards are met and desired results are delivered on-budget
  2. Lead project management initiatives
  3. Lead development and revision of tools, ensuring all activities are moving forward and are within deadlines
  4. Leverage traditional media as well as influencers and digital/emerging technologies for PR programming
  5. Set and meet campaign measurement and evaluation criteria
  6. Identify training and development needs of junior staff and provide opportunities that enable staff members to reach their full potential

 

 What We Are Looking For

  1. Fluency and/or familiarity with digital and social media
  2. Experience working on multi-disciplinary (holistic) communication initiatives
  3. Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
  4. Experience with clients and accounts that are measurement and evaluation driven
  5. Strong presentation skills, poise, and professionalism
  6. Industry experience in healthcare communications and/or pharmaceuticals

Basic Qualifications

  1. At least 4 years’ experience in public relations at an agency or corporate in-house (healthcare experience required)
  2. BA or BS in Public Relations, Communications, or in a related field

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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München, Germany

Paid Media Manager (w/m/div)

Location: Köln, München, Berlin

 

Du brennst für das Thema Paid in all seinen Facetten? Der Meta-Werbeanzeigen-Manager und der Google Campaign Manager jagen dir keine Angst ein und im Bestfall hast du auch schon mal was von Spotify Ads oder Native Advertising gehört? Du hast Lust, gemeinsam mit deinem Team strategisch und konzeptionell an ganzheitlichen Kommunikationskonzepten zu arbeiten? Du möchtest die Kundenberatung verschiedener Branchen wie Healthcare, Consumer Goods & Technologie, Entertainment & Sports oder Food & Beverages kennenlernen? Dann müssen wir uns unbedingt kennenlernen! 

 

DEINE AUFGABEN – DU… 

  • bist verantwortlich für die eigenständige Planung, Einbuchung und Aussteuerung unterschiedlicher digitaler Paid-Kampagnen. 
  • betreust und berätst unsere Kund:innen im Bereich Performance Advertising, bringst proaktiv neue Trends und Technologien ein und wirst aktiv in Pitches sowie New Business Initiativen involviert sein.  
  • verantwortest das Monitoring, die Analyse und das Reporting aller relevanten Metriken und KPIs und leitest entsprechende Optimierungsvorschläge ab. 
  • übernimmst die Budgetplanung für unterschiedliche Paid-Maßnahmen sowie die Koordination mit externen Dienstleister:innen und Anbieter:innen. 
  • arbeitest eng mit Kolleg:innen aus unserem Social Media Team sowie anderen Bereichen (z.B. Healthcare, Corporate Communications und Beverage PR) zusammen, um möglichst ganzheitliche Kommunikationskonzepte für Bestands- oder Neukund:innen zu entwickeln.  

 

DAMIT PUNKTEST DU BEI UNS – DU… 

  • hast bereits relevante Berufserfahrung in der Planung, Umsetzung und Optimierung von Paid-Kampagnen in einer (Media-) Agentur gesammelt.  
  • verfügst über ein übergreifendes Verständnis von Paid Advertising, insbesondere im Bereich Paid Social, Native Advertising sowie idealerweise im Bereich Programmatic Advertising.  
  • bringst solides Wissen für gängige Social-Media-Plattformen sowie zu den verschiedenen Werbemanagern- und Werbeoptionen von Meta, TikTok, Google und Co. mit. 
  • hast eine große Leidenschaft für digitale Innovationen und Trends und probierst gerne Neues aus.  
  • sprichst Deutsch auf muttersprachlichem Niveau und verfügst über sehr gute Englischkenntnisse in Wort und Schrift. 

 

DAS BIETEN WIR DIR: 

  • 28 Tage Urlaub im Jahr sowie zusätzlich Heiligabend, Silvester und an deinem Geburtstag frei. 
  • Hybrides Arbeiten und flexible Arbeitszeitenregelung. 
  • Arbeite bis zu 6 Wochen pro Jahr Remote aus dem EU-Ausland.  
  • Subvention deines Deutschlandtickets sowie Bike-Leasing via Jobrad. 
  • Unbegrenzter Zugang zu LinkedIn Learning und der getabstract-App. 
  • Mental Health Initiativen wie die freie Nutzung der Headspace-App und unserer externen Mitarbeitendenberatung (EAP), mit der dir psychologische Expert:innen zu jeder Zeit zur Verfügung stehen. 
  • Zahlreiche Mitarbeiterrabatte bei ausgewählten Shopping-Partner:innen. 
  • Gestaltungs- und persönliche Entwicklungsmöglichkeiten sowie spannende Aufgaben in einem renommierten weltweiten Agenturnetzwerk. 
  • Regelmäßig interne Workshops & Trainings. 

 

 

KLINGT NACH DIR?  

Dann bist du bei uns genau richtig! Los geht’s! Wir freuen uns auf deine Bewerbung. 

Du hast noch Fragen? Rufe mich gerne direkt an unter +49 30 203512 55. Ich bin Tatjana, deine Ansprechpartnerin. 

 

 

UNSER PROFIL: 

Wir sind eine der weltweit führenden Kommunikationsagenturen mit Niederlassungen in über 80 Ländern. In Deutschland arbeiten 160 Kolleg:innen unabhängig von einer Practice- und Standortstruktur übergreifend in agilen Teams zusammen. Wir beraten unsere Kund:innen an den Schnittstellen von Wirtschaft, Gesellschaft und Politik umfassend und bieten je nach Problemstellung und Herausforderung individuell zusammengestellte Teams aus unseren Kompetenz- und Skill-Clustern. 

 

 

Wir verpflichten uns zur Gleichberechtigung aller Mitarbeitenden und sorgen für ein diskriminierungs- und belästigungsfreies Arbeitsumfeld. Alle Einstellungsentscheidungen sind durch die Stellenanforderungen, die individuellen Qualifikationen und den geschäftlichen Bedarf begründet. Alle entsprechend qualifizierten Bewerber werden ungeachtet ihrer ethnischen Herkunft, ihrer Hautfarbe, ihrer Religion, ihres Geschlechtes, ihres Alters, ihrer sexuellen Orientierung, ihrer nationalen Herkunft oder einer Behinderung gleichermaßen für eine Anstellung berücksichtigt. 

#LI-TR1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

New York, New York, United States

Vice President, Client Experience Digital - Healthcare

Vice President, Client Experience Digital

Weber Shandwick is currently seeking a Vice President Digital, Client Experience to join our Healthcare teams in our New York office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.

The Vice President Digital, Client Experience is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social and digital space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

  • Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support digital and/or social efforts
  • Collaborate with cross-functional teams in the development, implementation and measurement of innovative digital brand strategies that are integrated with overall client marketing objectives/goals
  • Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
  • Develop and track against client scopes of work
  • Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
  • Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

  • 8-10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is preferred
  • Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
  • Have exceptional creative and business writing skill
  • Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
  • Strong technical proficiency in social media platforms
  • Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

 

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

New York, New York, United States

Vice President, Client Experience Digital - Healthcare

Vice President, Client Experience Digital

Weber Shandwick is currently seeking a Vice President Digital, Client Experience to join our Healthcare teams in our New York office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.

The Vice President Digital, Client Experience is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social and digital space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

  • Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support digital and/or social efforts
  • Collaborate with cross-functional teams in the development, implementation and measurement of innovative digital brand strategies that are integrated with overall client marketing objectives/goals
  • Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
  • Develop and track against client scopes of work
  • Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
  • Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

  • 8-10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is preferred
  • Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
  • Have exceptional creative and business writing skill
  • Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
  • Strong technical proficiency in social media platforms
  • Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

 

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.