What Do You Stand For?
For Stand Up to Cancer, Weber Shandwick gained the participation of 40 bloggers to submit a self-portrait that stated why they were supporting the cause, and encourage their readers to take the stand as well. The video, one element of a massive online advocacy campaign, was among the foundation’s most popular YouTube videos and widely shared among bloggers and cancer advocates.
The Corvette ZR1
For Chevrolet, Weber Shandwick edited and syndicated in-car camera footage of Corvette speed tests to automotive enthusiasts, bloggers and press as part of a multi-media launch program. The video generated over 375+ online posts, 43 million impressions, 1.3 million views and 6,900 comments.
World Water Day Video Series
For PSI, Weber Shandwick partnered with GOOD Inc. to create an online video series to raise public awareness of safe drinking water and the solutions available to counter the spread of deadly water-born diseases. Launched prior to World Water Day 2009 the series generated over 1 million views in the first ten days leading to broader coverage of the campaign through blogs and mainstream media.
