Chad Boettcher is an Emmy-Award winning corporate responsibility and public relations professional with almost 10 years experience working within and across industries – from politics to television to sports – researching, marketing and communicating to youth and young adult audiences. He regularly speaks about how to leverage powerful brands to empower young people on important issues around the world. Chad comes to Weber Shandwick from Nike where he was the US Director, and then Global Director, of Corporate Responsibility. There he helped develop consumer experience strategies through digital platforms on how to use sport for social change, as well as worked on strategies to fight global warming; develop sustainable products and business models; and improve factory conditions for company workers. His work included launching the new Let Me Play campaign that is investing $300M worldwide to unleash the human potential through sport; the Reuse-A-Shoe program that recycles old athletic sneakers and turns them into sport surfaces; and the NikeSummerShoes initiative that launched in the summer of 2007 by giving every young person in New Orleans a free pair of shoes so they could get active, in to sports, and on to building a healthy life. Prior to Nike, Chad worked for MTV: Music Television as Senior Director of Strategic Partnerships and Public Affairs. Over his five years with MTV, he helped develop or lead some of the channel's most notable youth-focused pro-social initiatives, including Choose or Lose, Fight for Your Rights, Alternative Spring Break, and think MTV. He built and managed innovative programming partnerships that produced dozens of award-winning documentaries, PSAs, news segments and digital experiences with some of the largest foundations, government agencies, and companies in the world. He turned MTV's traditional Spring Break on its head with Alternative Spring Break and sent young people from every state to the Gulf Coast to help rebuild after Hurricanes Ivan, Katrina, and Rita with United Way. He launched the channel's first partnership on education with the Bill & Melinda Gates Foundation by helping urban high school students in Brooklyn, New York renovate their own run-down cafeteria into a new, multi-purpose college café and study lounge. And his last initiative – think HIV – was a partnership with the Kaiser Family Foundation commemorating the 25th Anniversary of discovering HIV/AIDS in the US that involved the first-ever National HIV Vlogging contest, a 30-minute show with only user-generated content about HIV, and an interactive website with HIV videos, hotlines, and other resources. think HIV won two Emmy Awards in 2007, including best Broadband Community Service campaign. Before MTV, Chad was a partner in his own Democratic political consulting firm in Washington, DC, and served with Vice President Al Gore as his Deputy Research Director and a member of the National Advance Staff on his 2000 presidential campaign. Chad graduated from Miami University with a B.A. in Political Science, Spanish and Botany, and is avid sports enthusiast. He grew up near Minneapolis, Minnesota and currently lives - and plays - in New York City.