Armando Azarloza brings over 18 years of experience in public relations, marketing and advertising. As president of the Axis Agency, CMG's multicultural marketing partner, Armando leads our teams in providing clients with the best insights into the U.S. multicultural markets.
An expert in integrated marketing, his campaigns are defined by innovation and creative thinking. Whether launching a new product, managing a company’s reputation or brand building among Hispanics and African Americans his efforts produce compelling experiences that are consistent with lifestyle, tell a story and drive unique relevant influences.
Armando has developed award-winning campaigns for a broad range of clients in diverse product categories. He has handled assignments for Azteca America, Univision, Televisa, Nintendo, U.S. Army, U.S. Treasury, Absolut Vodka, Kohl’s, Islands of the Bahamas, Los Angeles Police Department and Jafra Cosmetics.
Before joining the firm, Armando was press secretary to Rep. Buck McKeon, the former chairman of the House Committee on Education and the Workforce. While in Washington D.C. he worked on the Reauthorization of the Higher Education Act and the Workforce Investment Act. Armando started his career as an advanceman for First Lady Nancy Reagan.
Armando serves on a number of community boards including Padres Contra el Cancer, a non-profit healthcare organization affiliated with Children’s Hospital Los Angeles and on the Boys & Girls Club of America Latino Advisory Council.
Fluent in Spanish, Armando has a B.A. in Political Science from the University of California, Los Angeles.