Wednesday, February 09, 2011
What is the value and impact of crowdsourcing in corporate
social responsibility (CSR)? How are social media tools shaping
how companies engage consumers to provide ideas and help in
decision-making on how to tackle issues and achieve goals? These
questions are at the center of research the Weber Shandwick Social
Impact team conducted with KRC Research in October 2010 to gain
new insights into the challenges and opportunities facing companies
in a changing CSR and communications landscape.
This fact sheet summarizes the key findings of our survey of more than 200
senior executives in large-sized companies with responsibility for philanthropy,
social responsibility and community relations. It complements the findings our
team issued in December 2010, which explored why corporations invest in CSR
today, the role of nonprofit partners in CSR, and key success factors and lessons
learned from recent efforts...
Source: Fast Facts: Crowdsourcing and Social Media in CSR