Tuesday, April 07, 2009
"In today's reinvention economy, our role as communicators is rapidly evolving. We are tasked with finding opportunity through the doomsday prognosis and navigating brands through the murky waters in a way that positions them for success. It's crucial that we have our eyes on both the dynamic changes in our industry, as well as the evolving global business landscape as a whole. This challenge is something we should face head on as communication innovation moves from the end of the supply chain to the initiation process of reinvention."
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