Let's Get Over Who 'Owns' Social Media by Chris Perry, Advertising Age, May 7, 2009

Leaders Should Be Chosen Based on Talent and Experience, Not Area of Practice
Two strangers are talking at a bar when the topic turns to movies. One guy becomes excited when asked if he saw a particular film, and begins flaming "casting missteps," "a jumbled story arc" and "blind spots in the character development."

The other guy nodded.

After carrying on for 10 minutes, the guy listening observed, "I'm impressed. You sure know a lot of about movies."

"Well, I should hope so," exclaimed the talker. "I'm a movie critic and have my own movie Web site. You seem to like movies, what do you do?"

"I directed that movie."

Social media circles are full of critics, many angling to do more directing themselves. This analogy is important given the current conversation around traditional media, marketing and the current subject du jour, social media. As the online conversation rages on, the subject increasingly involves the question of who "owns" it. The question speaks volumes for how shallow and self-serving the dialogue has become.

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