The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.
Feel free to browse or search below to read more about our perspectives.
SEARCH ALL THOUGHT LEADERSHIP
OP-ED by Brendan May and Micho Spring: Sustainability Won't Be The First To Go - PRWeek U.S.
Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations including large multinationals; small...
LEARN MORE
Planet 2050 On the Minds of CEOs
Annual reports often begin with a Letter from the CEO
and/or Chairman to company stakeholders. The Letter
includes management’s assessment of the prior year, as well
as a forward-looking discussion of the future challenges
facing the company,...
LEARN MORE
OP-ED by Paul Jensen: CCOs Face a 'Perfect Comms Storm' - PRWeek U.S.
After the fifth call we received this year asking about 'best practices' for structuring corporate communications functions, I knew something was up. It appears that chief communications officers across the globe are experiencing somewhat of a...
LEARN MORE
OP-ED by Leslie Gaines-Ross: How to Avoid Reputation Stumbles - PRWeek U.S.
Given the current financial meltdown sweeping the globe - the sub-prime lending mess, companies' lowered quarterly earnings, falling consumer confidence - the reputation "stumble rate" is guaranteed to continue to rise in 2008. Weber Shandwick...
LEARN MORE