Thought Leadership

The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.

Feel free to browse or search below to read more about our perspectives.

SEARCH ALL THOUGHT LEADERSHIP


Jack Leslie, Weber Shandwick Chairman, Speaks on Obama's Strategies/U.S. Diplomacy

As President-elect Barack Obama was giving his first press conference and making his initial visit to the Oval Office in the week following the election, Weber Shandwick Chairman Jack Leslie traveled to Asia where he spoke with business leaders in... LEARN MORE

 

OP-ED by Harris Diamond: A crisis of confidence, The lost art of communication -- The Washington Times, October 14, 2008

"What we've got here is failure to communicate." The immortal line from the movie "Cool Hand Luke" is especially apt these days. The systemic failures plaguing our banking and financial system are real and have caused genuine pain to millions of... LEARN MORE

 

An Advertising Quandary - Chicago Tribune, October 11, 2008

Media-savvy financial institutions typically have a crisis communication playbook in their back pocket, but it hasn't been much use in the current industrywide collapse. The plans are designed for extraordinary one-time-only events, not a meltdown... LEARN MORE

 

OP-ED by Brendan May and Micho Spring: Sustainability Won't Be The First To Go - PRWeek US, June 9, 2008

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations including large multinationals; small... LEARN MORE

 
 

Research Initiatives

Alternative Nation
According to a new survey by Weber Shandwick and KRC Research, reaching key audiences through customized and personalized means is increasingly critical in the Creativity Economy...
B2F Connections
Advertising, television, radio and the Internet are not the only channels companies can use to reach baby boomers in today’s crowded media space. According to “B2F Connections,” a Weber Shandwick survey of 502 U.S. boomers being released today, companies are overlooking the most critical boomer network – boomers’ friends...
Safeguarding Reputation Survey
Weber Shandwick, in partnership with KRC Research, has conducted an extensive global survey, titled Safeguarding Reputation™, that examines the full range of reputation issues. The survey’s findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia Pacific (Japan, Hong Kong and India) and Brazil...
Triggers of Reputation Failure
Higher corporate governance standards, citizen journalism, a more cynical public and emerging pressure groups are placing in jeopardy a company’s most valuable and differentiating asset – its reputation...