Thought Leadership

The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.

Feel free to browse or search below to read more about our perspectives.

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OP-ED by Brendan May and Micho Spring: Sustainability Won't Be The First To Go - PRWeek U.S.

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations including large multinationals; small... LEARN MORE

 

Planet 2050 On the Minds of CEOs

Annual reports often begin with a Letter from the CEO and/or Chairman to company stakeholders. The Letter includes management’s assessment of the prior year, as well as a forward-looking discussion of the future challenges facing the company,... LEARN MORE

 

OP-ED by Paul Jensen: CCOs Face a 'Perfect Comms Storm' - PRWeek U.S.

After the fifth call we received this year asking about 'best practices' for structuring corporate communications functions, I knew something was up. It appears that chief communications officers across the globe are experiencing somewhat of a... LEARN MORE

 

OP-ED by Leslie Gaines-Ross: How to Avoid Reputation Stumbles - PRWeek U.S.

Given the current financial meltdown sweeping the globe - the sub-prime lending mess, companies' lowered quarterly earnings, falling consumer confidence - the reputation "stumble rate" is guaranteed to continue to rise in 2008. Weber Shandwick... LEARN MORE

 
 

Research Initiatives

Alternative Nation
According to a new survey by Weber Shandwick and KRC Research, reaching key audiences through customized and personalized means is increasingly critical in the Creativity Economy...
B2F Connections
Advertising, television, radio and the Internet are not the only channels companies can use to reach baby boomers in today’s crowded media space. According to “B2F Connections,” a Weber Shandwick survey of 502 U.S. boomers being released today, companies are overlooking the most critical boomer network – boomers’ friends...
Safeguarding Reputation Survey
Weber Shandwick, in partnership with KRC Research, has conducted an extensive global survey, titled Safeguarding Reputation™, that examines the full range of reputation issues. The survey’s findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia Pacific (Japan, Hong Kong and India) and Brazil...
Triggers of Reputation Failure
Higher corporate governance standards, citizen journalism, a more cynical public and emerging pressure groups are placing in jeopardy a company’s most valuable and differentiating asset – its reputation...