The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.
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Brands On Twitter: 76 Percent of Accounts Are Infrequent Users by Chris Perry, Ad Age, November 17, 2009
Excerpt: I often have a love-hate thing going with Twitter. On one-hand it's a platform for the trivial. A time-suck. A platform to distract and, at the same time, isolate ourselves from subjects out of sync with our own worldview. On the other,...
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Viewpoint: Keys to Effective Financial Education, American Banker, November 13, 2009
Excerpt: Do financial education programs work? Plenty of well-informed people — from industry leaders to policymakers — are convinced you cannot turn a nation of consumers into a nation of intentional savers. But there is ample evidence for the...
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Cracking The Code For Healthcare Reform Media Relations, PRWeek, November 12, 2009
Excerpt: Players in a year-long debate on healthcare reform are united in at least one respect. They're all vying to have a voice and a seat at the table. As attention moves from the House to the Senate, everyone involved is looking to influence...
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PR Execs Must Now Walk the Walk: Today’s Reinvention Economy Demands Action, CSR and Innovation, Bulldog Reporter, October 20, 2009
Excerpt: As the Global Strategic Media Group's quarterly TrendSpottting Report continues to serve as handbook for clients across the network surrounding trends driving individual sectors, the report is also providing value to the communication...
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