Weber Shandwick’s global reputation management services and products cover the full range of CEO and corporate reputation issues – from creating and maintaining an enduring reputation to recovering reputation after a crisis. Services and products include the following:
Building CEO Reputation: Five-stage model that helps new CEOs manage the successive stages of their tenure, from their first 100 days to their last 100 hours. This model includes strategic counseling on how the most respected CEOs manage successful tenures and build highly esteemed legacies. We also provide clients with a deep understanding of the most important drivers of CEO and corporate reputation.
Safeguarding Reputation™: Global business executive survey conducted with KRC Research that reveals the latest information on defending and restoring reputation. Three landmark
Safeguarding Reputation reports have been published that help clients manage their most competitive and valuable asset in today’s increasingly competitive business environment:
Reputation Recovery: Offering based on a four-stage reputation recovery model that provides companies with the best practices and most effective strategies for repairing reputation over the long term.
ReputationRx: Web site that provides the latest news, information, insights and resources on the care and repair of reputations – from the boardroom to the mailroom.
ReputationXchange: Weber Shandwick’s Chief Reputation Strategist Dr. Leslie Gaines-Ross’s blog (
http://www.reputationxchange.com/) devoted to insights, commentary and ideas on fast-breaking reputation issues.
Corporate Reputation Diagnostic Services: In-depth analysis of a company’s reputation that uses the full spectrum of online and offline sources. With this diagnostic review of a company’s strengths and weaknesses, we help companies build more highly regarded reputations among a diverse portfolio of audiences.
Executive Thought Leadership Services: Suite of services that
helps companies
develop platforms that differentiate the organization in the marketplace. We identify platforms that are ownable, distinctive and tied to the company’s goals and future growth.
Online Reputation Management: Program that offers recommendations and content analysis of client and competitor Web sites, and best-in-class practices for building reputation-worthy Web sites.
VOICEBOXX™: Executive services and product offerings that help companies strategically secure senior management visibility and positioning. Collaborating with our Global Strategic Media Group, we identify and examine the most high-profile speaking opportunities and provide clients with an assessment of their visibility compared to competitors.
SCOREBOXX™: Service that identifies the most competitive, influential and relevant global scorecards and credentials, such as
Fortune’s Most Admired Companies and
Working Mother’s 100 Best Companies, and helps companies seeking top honors. We guide companies in selecting awards and recognition that have the greatest strategic value. We also provide insights into qualification requirements and information on application deadlines.
Custom Reputation Research: Guidance on all phases of the CEO and corporate reputation
research process and analysis that delivers actionable reputation management strategies. We work closely with our research partner KRC Research.
Weber Shandwick works closely with companies to identify the opportunities that are of greatest strategic value to them.