Employees are a company’s first and most powerful messengers – the prism through which messages to external audiences are viewed and the lens through which those communications are judged credible. Employees execute or impede business strategy, deliver the brand promise to customers, interact with trade unions and social groups, talk to the media and the community about the company, and influence friends and family to join a company or buy its stock or products.
In this context, Weber Shandwick helps clients manage two of their most important assets – their people and their reputations – through sound internal communications counsel, strategies and programs, all expertly delivered across cultural and geographic boundaries. Weber Shandwick’s employee communications campaigns enable organizations to:
- Align people and purpose
- Get where they want to go, faster and more efficiently
- Shape their evolution and culture to support their goals
- Build capacity for change
It is particularly during times of change that employees and their management require open two-way communications. High-impact changes – such as mergers and acquisitions, divestitures, restructurings, downsizings, corporate re-branding, entering new markets or deregulation – frequently lead to employee anxiety, uncertainty, speculation, and even anger and resistance against change. Weber Shandwick’s unique approach, experience and expertise are all designed to prepare for and manage major change.
The firm has developed a proprietary methodology with our specialized internal communications group, Insidedge, to help organizations discover, define, deploy and drive home successful internal communications programs. Working together, our skilled teams provide a number of research and planning, training, collateral preparation, and event management services.