The Food Issues practice works rapidly and effectively to put clients on top of complex issues – from environmental sustainability, food safety and food nutrition to biotechnology and animal welfare. The practice is also equipped to handle legislative initiatives, as well as executive reputation and corporate social responsibility programs.
Deploying a range of cutting-edge tools and tapping into a global network of Weber Shandwick experts, the practice provides strategic direction and immediate tactical support. Clients are able to respond effectively to the media and stakeholders, and to better position themselves for future situations that could affect the reputation of their organizations, products and brands.
The Food Issues practice takes a “360” approach to issues:
- Applying monitoring and analytical research tools to determine where clients stand
- Stakeholder mapping of supporters and detractors
- Analysis of the ramifications (social, economic, political, regulatory, international, etc.)
- Exploring the impact on other organizational initiatives
- Clear, powerful messaging and communications tools
- Evaluation of when to be reactive or proactive
- Establishing third-party relationships and partnerships
- Spokesperson training
- Effectively communicating with stakeholders
- Leveraging Weber Shandwick’s extensive connections among media, government, academia and advocacy groups
The practice draws on a network that features experts in nutrition, food safety, food recalls and crisis communications, as well as food and beverage marketing. And in addition to having registered dietitians on-staff, Weber Shandwick offers a unique network of registered dietitian spokespeople across the United States who are deployed on behalf of clients. The practice also taps leading internal experts in new and traditional media, as well as a full-service research arm.