The financial services industry faces constant challenges – mergers and acquisitions, financial reorganizations, corporate transactions, competition, government regulation, new technology and changing market dynamics – that require powerful communications with consumers, business leaders, investors, regulators, public policymakers and the media that influence these audiences.
Located in all major financial centers worldwide, Weber Shandwick’s financial services marketing practice has developed a body of knowledge, best practices and expertise on how to market and communicate with audiences about all aspects of financial products and services, while also managing the issues that affect that process. The practice has built deep relationships with journalists, publications, broadcast outlets and online venues covering all areas of the financial services industry. Our professionals have worked many years in the financial services industry, which means they not only know how to package ideas creatively to deliver messages with impact, but they also have technical knowledge ensuring good understanding of industry issues.
Key areas of industry focus include: electronic payments/financial technology, asset management, retirement services, government, retail banking, insurance, mortgages and private equity/venture capital. The financial services marketing group also has special expertise reaching baby boomers on personal finance matters, and mobilizing underbanked and unbanked populations through financial literacy programs.