Weber Shandwick’s Corporate practice helps clients succeed in a communications environment that demands transparency, rewards reputation and reacts ruthlessly when faith in either is threatened. Applying the focus and discipline of their distinctive campaign approach, team members work closely as corporate advocates for their clients, communicating their messages, strengthening their reputations and overcoming their business challenges.
The practice’s communications campaigns are built around a dynamic, ongoing dialogue with every key internal and external constituency. In addition, practice experts have access to an unparalleled array of resources, relationships and proprietary data bases across Weber Shandwick’s other practices and all geographic regions.
The team’s expertise encompasses the full range of corporate communications for organizations of all sizes and industry sectors: automotive, biotechnology, financial services, food and beverage, pharmaceuticals, technology and telecommunications, travel and leisure, and utilities.
The practice’s centers of excellence include Boston, Brussels, Hong Kong, London, Los Angeles, New York, Singapore, Toronto and Washington, D.C. Services include
corporate reputation management/thought leadership,
internal communications,
financial communications and
litigation support. Other services include:
- Strategic Media: Through a combination of global media relationships and its proprietary "story mining" approach, the practice offers unparalleled strategic media services to clients. In an increasingly competitive media environment, team members engage reporters and editors around stories that build long-term reputational equity and break through the media clutter. Practice experts also counsel clients on how to establish lasting ties with the media so they can maintain and expand their ability to tell their stories through leading print, broadcast and online outlets, at regional, national and international levels.
- Crisis Communications/Corporate Issues Management: Practice members help clients develop the internal culture and infrastructure needed to anticipate, prepare and manage issues and negative events affecting reputation. The team’s crisis experts have been involved in preparing for and responding to some of the most visible political and corporate crises.
- Corporate Message Lab: Research partner KRC Research designed and facilitates the Weber Shandwick/KRC Research Corporate Message Lab. More than a simple brainstorm meeting, the Lab is a structured and managed process that rapidly builds clarity and consensus around corporate messages. By leveraging expertise in corporate communications strategies, message design, market research and meeting facilitation, the Lab is a cost- and time-effective way to develop a core message platform that can lend consistency and discipline to strategic communications. Please click here to learn more.
- Corporate Image Advertising: Sawyer Miller Advertising, Weber Shandwick's advertising partner, creates powerful, emotionally resonant messages in all forms of media. Whether it is a campaign to educate national audiences on a public affairs issue, shape a corporate image or help a company respond during a crisis, Sawyer Miller motivates both heart and mind. The team is involved in campaigns where speed is of the essence – where it is vital to get ahead of opinions and shape them before they become ingrained. Team members, including Weber Shandwick colleagues, have a unique combination of experience in traditional and Interactive media environments, and create winning, integrated paid media solutions for clients.
- Rapid Response & Recall: An improperly managed product recall can be devastating to a company’s reputation and bottom line. Amid a business environment where a company’s every step and misstep is closely scrutinized, Weber Shandwick introduced a dedicated product recall group – Rapid Response & Recall practice – within its well-established corporate practice. The team has worked closely with leading healthcare, consumer and technology companies that have recalled their products and successfully managed the oftentimes high-risk, reputation-threatening situations that follow. Our philosophy is to safeguard clients’ reputations with responsive, transparent and cross-media communications to all audiences affected by product issues.
Monster Employment Index
Monster Worldwide has long been the recognized leader in the online recruitment industry. Over the past several years, the company has faced steady competition from CareerBuilder and HotJobs for mindshare among employers and employees. Increasingly, reporters covering the online recruitment space have positioned all three online job boards within their stories as equals. To differentiate the Monster brand and reinforce its leadership position, we expanded an existing executive visibility program to position senior Monster executives as labor market experts who could provide media with the unique insights expected from a category leader.
Targeting top-tier business-oriented broadcast, print and online media, the team pitched senior Monster executives as experts offering company perspective on U.S. Department of Labor (DOL)-issued findings. In October 2003, a team of Monster researchers began a monthly review of online job postings at more than 1,500 websites and created the Monster Employment Index (MEI) — a real-time gauge of employer demand for workers nationwide. The Index was officially launched in April 2004, and has since spawned European and Canadian versions.
Each month, the Index’s findings are released nationally ahead of the U.S. Department of Labor’s official payroll employment numbers, garnering Monster top-tier media coverage in outlets such as
The Wall Street Journal,
The New York Times, Reuters, AP, CNBC and CNN.
The MEI has been a highly successful thought leadership program, enabling Monster to reinforce its position as a category leader; showcase the expertise of top executives; further differentiate itself from competitors; and extend the company’s brand and corporate image as a U.S. labor market authority.
