Weber Shandwick Launches "Social Studio"

LOS ANGELES, June 16, 2009 – Weber Shandwick announced today the official launch of “Social Studio” — a digital production and communications service that addresses the intersection of content creation, social video syndication and new media relations. Social Studio recognizes the insatiable need for quality content that addresses specific interests of online publishers, including mainstream media sites, blogs, online video channels and those sharing content through social networks. The Social Studio offering is delivered through the firm's network of new media and content specialists, including former news reporters, digital strategists, bloggers, video producers and editors, writers and creative directors.

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About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek’s 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.