Taking Green Digital - Climate Change Corp, April 21, 2009

Tuesday, April 21, 2009 Brendan May and James Warren discuss the grassroots of social media communications

The digital revolution presents a golden opportunity for any company wanting to engage with consumers about sustainability issues. NGOs are already using the range of available social media – the online technologies (such as YouTube, Facebook and Twitter) and practices that people use to share opinions, insights, experiences, and perspectives with each other – to great effect.

As individuals become ever more powerful in ‘streaming’ the information they want and filtering out what they don’t want to hear, any successful green marketing strategy should place digital at its core. But how?

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