Tuesday, June 16, 2009
Agency leaders say they are going green because it's the right thing to do. And this is one time that good deeds are rewarded: The business case is as strong as the ethical one.
The Firm Voice asked representatives from several leading agencies to talk about their green initiatives, and we learned that the benefits are more practical than saving the world. But that's still a good place to start.
Click here to read the full article.