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Chatroom: Weber Shandwick Chairman Jack Leslie - BusinessWeek, July 7, 2008
Technology may change how we get our information, but Weber Shandwick Chairman Jack Leslie says human creativity is still the key to a successful corporate communications strategy. Weber Shandwick, a public relations and communications firm owned by...
Reuters Interview -Flavor of the Month? Public Relations, June 19, 2008
No longer relegated to the back seat, public relations is lately playing a big role in advertising and marketing budgets -- and that's unlikely to change even in a troubled U.S. economy, a top industry executive, Harris Diamond, said in an...
OP-ED by Brendan May and Micho Spring: Sustainability Won't Be The First To Go - PRWeek U.S., June 9, 2008
Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations including large multinationals; small...