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Articles
Weber Shandwick often is in the news, as a result of company activities and honors, as well as our professionals’ commentary on current events and industry issues. To view Weber Shandwick news highlights, please browse or search below.
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Posted Date
Title
11/12/2009
Survey: Nonprofits' use of social media still spotty, PRWeek US, November 12, 2009
11/11/2009
Resetting CEO Reputation by Dr. Leslie Gaines-Ross, Huffington Post, November 11, 2009
10/23/2009
Marketers Grapple With Brand-Bashing ''Badvocates'', Forbes, October 23, 2009
10/20/2009
PR Execs Must Now Walk the Walk: Today’s Reinvention Economy Demands Action, CSR and Innovation, Bulldog Reporter, October 20, 2009
10/14/2009
OP-ED by William Brent: 6 Tips For Marketing In the Clean Economy, MediaPost.com, October 14, 2009
10/5/2009
PR Metrics Evolve to Show How Discipline Drives Sales, Advertising Age, October 5, 2009
9/23/2009
US Chamber awards largest campaign to Powell Tate, Purple Strategies, PRWeek, September 23, 2009
9/1/2009
Why Social Media Isn't Living Up to the Hype (Yet) by Chris Perry, Advertising Age, September 1, 2009
Latest Articles
Survey: Nonprofits' use of social media still spotty, PRWeek US, November 12, 2009
Excerpt: Sixty-seven percent of nonprofit executives believe traditional media coverage is more effective than social media at generating fundraising, according to a survey released by Weber Shandwick... Source: PRWeek US
Resetting CEO Reputation by Dr. Leslie Gaines-Ross, Huffington Post, November 11, 2009
Excerpt: Since everyone -- President Obama, Hillary Clinton, Kurt Anderson and Jeff Immelt, among others -- is using the word "reset," I thought I would join the club by declaring that it is high time to begin resetting CEO reputations. If you did...
Marketers Grapple With Brand-Bashing ''Badvocates'', Forbes, October 23, 2009
Excerpt: During General Motors' financial meltdown this year, politicians, corporate executives and journalists piled on to gripe about the auto-maker's business. Most of the chatter was expected, admits Christopher Preuss, GM's vice president of...